The 28 Best AI Visibility Tools for Marketing Teams (2026)

Profound

One of the most advanced platforms in the space. Tracks citations and answer share-of-voice across 10+ AI engines, with deep competitor analysis and an Agency Mode for client workspaces and pitch environments. Tiered from a ~$99/mo starter up to custom enterprise plans.

Entry price: Starter $99/mo billed yearly. Prompt Volumes gives panel data on what people actually ask AI assistants, the closest thing the category has to keyword research for answer engines.

Watch out: The Starter tier tracks ChatGPT only and 50 prompts; anything resembling a real programme starts at $399 a month, and the best features sit behind Enterprise procurement.

Scrunch AI

Combines monitoring, auditing, and optimization, plus an Agent Experience layer that serves AI-optimized content straight to AI crawlers while your human-facing site stays unchanged.

Entry price: Starter $250/mo billed annually ($300 month-to-month). Named AI-crawler analytics show whether GPTBot, ClaudeBot and PerplexityBot actually reached your pages, which is the diagnostic most competitors skip.

Watch out: There is no free tier, and the $250 entry is several times what mid-market rivals charge, so it is a hard sell until you have a specific technical problem to solve.

Goodie AI

Pairs visibility monitoring with an optimization hub, an AI content writer, and search analytics that attribute AI presence to revenue and growth. Built for dedicated GEO teams.

Entry price: Core $399/mo for brands. A genuine agency product line, with pitch workspaces and unlimited seats from $350 a month, priced separately from the brand plans rather than bolted on.

Watch out: At $399 a month the entry tier is the most expensive in the category, and there is almost no independent review footprint to sanity-check the vendor’s claims against.

AthenaHQ

Prompt tracking, brand monitoring, and competitive benchmarks, with an Action Center that turns visibility gaps into a concrete to-do list.

Entry price: Starter $295/mo, 17% off annual. A free tier that is actually a product: five engines, unlimited members, competitor insights and an AI agent, with no card required.

Watch out: The jump from free to Starter is $0 to $295 a month with nothing in between, and API access and extra credits are billed on top.

Adobe Brand Visibility

Enterprise-grade tooling to measure and improve how your brand shows up in AI answers, designed to slot into large marketing organizations already on Adobe.

Entry price: Quote only. The Experience Manager integration, if you are already an Adobe shop.

Watch out: There is no published price, no trial and no self-serve path.

Bluefish

Monitoring and optimization aimed at larger marketing orgs that want a defined workflow for managing AI presence across engines.

Peec AI

Tracks citations, sentiment, and competitive presence across ChatGPT, Perplexity, and Gemini, with unlimited seats — a favorite for collaborative marketing teams.

Entry price: Starter EUR 70/mo billed annually, about EUR 82 monthly. Unlimited seats on every plan, so you can put the whole marketing team and the client in the dashboard without per-user pricing punishing you for it.

Watch out: It reports rather than acts: you get the measurement, not the remediation.

Otterly.ai

Easy, affordable prompt-level monitoring across the major engines, translating raw data into digestible insights. Great for startups finding their footing in AI search.

Entry price: Lite $29/mo, $25/mo billed annually. A $29 entry tier that is genuinely usable, with four answer engines, daily tracking, unlimited seats and 1,000 GEO URL audits a month, where rivals charge ten times that for less.

Watch out: The jump from Lite to Standard is $29 to $189, and Claude, Gemini and Google AI Mode are paid add-ons rather than included engines.

Evertune

Goes beyond “do I appear” to “how am I described,” analyzing how AI models actually perceive and represent your brand across major LLMs.

Entry price: Pro $800/mo. Prompt volume at a different order of magnitude: 100,000 tracked prompts where rivals count in the hundreds, which turns visibility from a sample into a measurement.

Watch out: Everything is demo-gated at $800 a month minimum, with no free trial or self-serve path, so you cannot evaluate it without a sales conversation.

Gauge

Bundles monitoring, analytics, content recommendations, and audits into a single GEO toolkit, with customers reporting fast share-of-voice gains.

DigiJaws rating: 4/5. One self-serve plan at $599/mo running 600 prompts daily across six AI platforms, plus a content engine that publishes to your CMS. An earlier $99 Starter tier is no longer offered. Read the full Gauge review.

Rankscale

Lightweight, affordable tracking to establish your AI-visibility baseline before investing in heavier platforms.

Slate

Designed around the agency workflow from the ground up: unified dashboards, white-label reporting, role-based permissions, and quick client onboarding.

DigiJaws rating: 4/5. Published tiers from $499/mo to $2,000/mo, with Claude and Gemini tracking charged as a $100-per-1,000-answers add-on rather than included. Read the full Slate review.

ZipTie

Affordable monitoring with screenshot-based reporting that’s genuinely handy for client updates and lightweight prompt tracking.

DigiJaws rating: 4/5. The cheapest credible entry in the category at $69/mo with all 14 countries on every plan, but one seat on every published tier and only three engines. Read the full ZipTie review.

RankPrompt

Tracks prompts and competitor presence across engines without enterprise pricing — a solid budget option for agencies and SMBs.

DigiJaws rating: 4/5. A genuine free tier with no card required, and one credit covering all six engines. The headline plan prices are annual rates, so monthly billing costs more. Read the full RankPrompt review.

Rankability

Pairs AI-visibility tracking with an integrated content workflow and multi-seat tiers built for collaborative agency teams.

Semrush AI Visibility Toolkit

Connects AI mentions, prompts, topics, and cited pages to Semrush’s large SEO dataset — powerful, though it can feel broad if you only want a single-brand workflow.

Entry price: Starter $165.17/mo billed annually. 300 AI visibility reports a day on Starter, for any domain, which is unusually generous at this price.

Watch out: Semrush is now owned by Adobe, so the roadmap is no longer independent of a much larger suite.

Ahrefs Brand Radar

Tracks brand appearances and citations in AI answers alongside Ahrefs’ site-audit, backlink, and research infrastructure, with API access to pull data into your stack.

Entry price: Lite $129/mo. The organic prompt database, built from real queries rather than ones you think to track.

Watch out: Tracked prompt allowances on the main plans are tiny: 5 on Lite, 10 on Standard, 20 on Advanced.

SE Visible (SE Ranking)

Monitors AI mentions, citations, and sentiment inside the SE Ranking ecosystem, so you can watch organic rankings and AI citations from one place.

Entry price: Core $103.20/mo billed annually, $129 monthly. 100 tracked prompts a day at the entry tier, with API credits and MCP access included. Ahrefs bundles 20 prompts on its $449 plan and Semrush gives 50 at $165.17.

Watch out: Core includes only one manager seat, and SE Ranking states explicitly that sharing a login is not recommended because only one active session is allowed at a time.

Conductor

Adds AI-visibility tracking to its content optimization platform, treating AI presence as a content metric and suggesting improvements to lift it.

Entry price: Not published; third-party reports suggest about $24,000/yr minimum. Content workflow is genuinely better than its enterprise peers, built for teams who brief, produce and govern content rather than only measure it.

Watch out: Like every platform in this tier it publishes nothing: no price, no AI engine list, no allowances.

Botify

Extends its crawl and site-structure optimization into AI monitoring — a fit for teams who think about visibility as a technical problem first.

DigiJaws rating: 3.5/5. Enterprise crawl and log-file depth for very large sites. Botify publishes no pricing at all; its pricing page is a demo request. Read the full Botify review.

BrightEdge

Its AI Catalyst module tracks AI Overview appearances and generative citations across an enterprise keyword footprint. It publishes no pricing at all, so budgeting means a sales conversation.

Entry price: Not published; third-party reports suggest about $36,000/yr minimum. Keyword data depth no mid-market tool approaches, with AI Catalyst tracking AI Overview and generative citations inside the same platform as classic SEO.

Watch out: Nothing is published: not price, not engine coverage, not prompt allowances.

seoClarity

Built for large keyword and domain footprints, and named alongside BrightEdge as an enterprise leader in AI-visibility tracking. Unusually for this tier, it publishes a starting price for three of its four packages.

Entry price: From $2,500/mo (Research & Content), every package quoted on domains and keywords. Scale. It is built for keyword and domain footprints that break mid-market platforms, and is one of only two enterprise suites consistently credited with leading AI visibility tracking.

Watch out: A starting price is a floor, not a quote. $2,500 a month is $30,000 a year before any expansion in domains or keyword coverage, and every package routes to a sales conversation regardless.

Search Atlas (OTTO)

Bundles a full SEO suite with OTTO, an agent that executes fixes rather than only recommending them. Plans run from $79 to $999+ a month on a credits model, and AI-visibility tracking starts on the $159 tier.

Writesonic GEO Suite

Pairs AI content creation with GEO tracking and optimization in one workflow, so writing and visibility live side by side.

Entry price: Starter $79/mo billed annually, saving $240 a year. SEO and AI-search visibility tracking built into an affordable AI writer: ChatGPT, Gemini and Google AI Overviews, with 50 prompts and 50 answers tracked daily.

Watch out: Credit and word limits are confusing, and the most powerful features sit behind a tier around $249 a month.

Relixir

Focuses on generating and optimizing content specifically to earn AI citations, rather than acting as a pure monitoring dashboard.

HubSpot AI Search Grader

A free, quick read on how AI engines perceive your brand — a sensible way to assess readiness before paying for ongoing tracking.

Entry price: Free. No account required, which makes it the lowest-friction way to get a first reading.

Watch out: It is a snapshot, not a tracker, so it cannot show movement over time.

Hall

Generates a free report on your brand’s AI visibility — a low-friction entry point for a one-time snapshot.

XFunnel

Focuses on attributing AI-search-driven traffic and pipeline to real business outcomes, answering the “did this make us money” question most monitoring tools skip.