Rankscale — Eight answer engines on a credit model, with white-label reporting and the lowest entry price in the category.
Short answer: Rankscale tracks brand visibility across eight AI engines including ChatGPT, Perplexity, Gemini, Claude, Grok, Copilot, DeepSeek and Mistral, on a credit-based model with unlimited search terms. Essentials starts at $20/month and Pro is $99/month with 1,200 credits and a 7-day free trial. Growth adds white-label reporting for agencies.
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Verdict at a glance
Overall rating: 4.0/5 ★★★★☆
Standout: Eight answer engines including DeepSeek, Mistral and Grok from the entry tiers — broader coverage than platforms costing five times as much.
Watch out: The credit model makes real cost hard to forecast: 1,200 credits covers up to 4,800 answers, but how fast you burn them depends on how many engines and regions you track.
Rankscale is the value play for anyone who wants breadth rather than depth. Eight answer engines from the entry tiers, unlimited search terms and prices starting at $20 make it the cheapest way to see your brand across the full modern model landscape, and the Growth tier’s white-label reporting and REST API make it genuinely workable for agencies at $385. The trade-off is predictability: credits are consumed by engine, region and frequency, so two customers on the same plan can have very different effective capacity. There is also little independent review coverage compared with Otterly or Profound. Trial the Pro tier for the free week and watch your credit burn before committing to a year.
Quick facts
| Attribute | Detail |
|---|---|
| Ideal team | Budget-conscious agencies and teams wanting broad engine coverage |
| Learning curve | Moderate — the credit model takes some getting used to |
| Setup time | Minutes; add brands and search terms |
| Free trial | 7 days on Pro, no commitment |
| Free tier | None |
| Answer engines | ChatGPT, Perplexity, Gemini, DeepSeek, Mistral, Claude, Grok, Copilot |
| Search terms | Unlimited on all paid tiers |
| Key limit | Credit consumption varies by engine and region, making cost hard to forecast |
Overview
Rankscale takes a different structural approach from most AI visibility platforms. Rather than limiting the number of prompts you can track, it gives you unlimited search terms and meters consumption in credits, which are spent as the platform queries answer engines on your behalf. Pro at $99/month includes 1,200 monthly credits covering up to 4,800 AI engine answers, ten brand dashboards and 50 page audits. That inversion suits teams who want to explore widely rather than monitor a fixed short list.
Engine coverage is the headline. Rankscale tracks ChatGPT, Perplexity, Gemini, DeepSeek, Mistral, Claude, Grok and Microsoft Copilot — eight engines including three that most competitors treat as enterprise add-ons or ignore entirely. For brands with international exposure, DeepSeek and Mistral coverage matters in a way it does not for a purely US-focused business, and Rankscale supports all regions on the Pro tier upward.
The agency story is credible. Growth at $385/month adds white-label options and REST API access with 50 brand dashboards and 5,500 credits, while Enterprise at $780 raises that to 100 dashboards and 12,000 credits. A custom plan covers SSO, training and bespoke integrations. The honest caveat is that a credit model shifts forecasting risk onto the buyer: the same plan supports very different real workloads depending on how many engines and regions you track and how often. There is also a thin independent review base, with a SourceForge listing but no substantial G2 presence, so there is less external evidence than for Otterly or Profound.
Key features
- Eight answer engines — ChatGPT, Perplexity, Gemini, DeepSeek, Mistral, Claude, Grok and Copilot
- Unlimited search terms — no cap on how many queries you define, only on credits consumed
- Credit-based tracking — 1,200 credits on Pro covering up to 4,800 AI engine answers
- Brand dashboards — 10 slots on Pro, 50 on Growth, 100 on Enterprise, suiting multi-client work
- Page audits — 50 included monthly on Pro, 200 on Growth and Enterprise
- White-label reporting — client-facing output under your own brand, from the Growth tier
- REST API — programmatic access on Growth and above
- All-region tracking — geographic coverage included rather than an add-on
- SSO and custom integrations — available on the bespoke Custom plan
Pricing (as of 2026-09-04)
Model: credit-metered subscription with unlimited search terms; 15% off annual on Pro · Free tier: no — 7-day free trial of Pro · Entry paid: Essentials from $20/mo
| Plan | Price | Includes |
|---|---|---|
| Essentials | From $20/mo | Entry tier with email and in-app support |
| Pro | $99/mo (15% off yearly) | 1,200 credits/mo · up to 4,800 AI engine answers · 10 brand dashboards · 50 page audits · unlimited search terms · all regions · all eight engines · 7-day free trial |
| Growth | $385/mo | 5,500 credits · up to 22,000 answers · 50 brand dashboards · 200 page audits · white-label options · REST API · agency benefits |
| Enterprise | $780/mo | 12,000 credits · up to 48,000 answers · 100 brand dashboards · 200 audits · REST API · dedicated partner support |
| Custom | Contact sales | Tailored requirements including SSO, training and custom integrations |
Unlimited search terms is the structural difference here: you are limited by credits consumed, not by how many queries you define. That favours broad exploration over monitoring a fixed short list.
⚠️ Credit burn varies with the number of engines, regions and tracking frequency you enable, so two teams on the same plan can get very different real capacity. Model your expected usage during the 7-day Pro trial before committing annually. Pricing moves quickly in this category — verify with the vendor.
Ratings breakdown
| Criterion | Score | Why |
|---|---|---|
| Ease Of Use | 3.5/5 | Capable, but the credit model adds a layer of planning most rivals avoid |
| Features | 4.5/5 | Eight engines, unlimited terms, white-label and API is a lot for the money |
| Value | 4.5/5 | Broadest engine coverage per dollar in the category |
| Support | 3.5/5 | Email and in-app support at entry; dedicated partner support on Enterprise |
Pros
- Eight answer engines including DeepSeek, Mistral and Grok, broader than most rivals at any price
- Unlimited search terms rather than a fixed prompt cap
- Lowest published entry price in the category, from $20/month
- White-label reporting and REST API from the $385 Growth tier — genuinely agency-ready
- Up to 100 brand dashboards on Enterprise for multi-client management
- All-region tracking included rather than charged as an add-on
- 7-day free trial of Pro with no commitment
Cons
- Credit consumption is hard to forecast and varies by engine, region and frequency
- Very thin independent review base compared with Otterly or Profound
- The Essentials tier’s feature set is not clearly documented beyond support channels
- No free tier
- Page audit allowance stays at 200 from Growth to Enterprise despite the price doubling
- SSO requires the bespoke Custom plan rather than a published tier
Who it’s for
- Agencies needing many brand dashboards and white-label reporting on a budget
- Brands with international exposure who need DeepSeek or Mistral coverage
- Teams who want to explore broadly rather than monitor a fixed prompt list
- Buyers who want the widest engine coverage per dollar
Who it’s not for
- Teams who need strictly predictable monthly costs
- Buyers who want a substantial independent review base before committing
- Organisations needing crawler-level diagnostics or demand-side prompt data
- Anyone requiring a free tier to start
Best use cases
- Tracking one brand across eight answer engines simultaneously
- Running white-label AI visibility reporting for agency clients
- Exploring a wide set of search terms without hitting a prompt cap
- Monitoring international visibility across regions and non-US models
- Managing dozens of client brands from a single account
Integrations
Rankscale offers REST API access from the Growth tier for pulling visibility data into other systems, and white-label options for client-facing reporting. The bespoke Custom plan adds SSO, training and custom integrations.
How it compares
| Rankscale | Otterly.ai | Peec AI | Profound | |
|---|---|---|---|---|
| Entry price | $20/mo | $29/mo | €70/mo | $99/mo |
| Answer engines | 8 | 4 (+3 add-ons) | 6 | 1 at entry, up to 9 |
| Prompt model | Unlimited terms, credit-metered | Fixed prompt count | Fixed prompt count | Fixed prompt count |
| White-label | Yes (Growth+) | No | No | No |
| Brand dashboards | 10–100 | 1 workspace at entry | Scales by tier | Multi-company on Enterprise |
| Independent reviews | Very few | 54 on G2 | 12 on G2 | 320 on G2 |
| Best fit | Budget agencies | SMB & first purchase | Mid-market | Enterprise |
Entry prices verified from vendor pricing pages on 2026-09-04 and shown in each vendor’s own currency. Credit and prompt models are not directly comparable — verify against your own expected usage.
Alternatives
Otterly.ai costs slightly more at entry but has a far stronger independent review base and a fixed-prompt model that is easier to budget. Peec AI offers six engines with unlimited seats and clean reporting for mid-market teams. Athena HQ has a free tier worth trying first. Goodie AI is the other platform with a purpose-built agency line, though at a much higher price. See our roundup of the 25 best AI visibility tools for the full landscape.
Disclosure: DigiJaws publishes this review and sells a competing product: a free AI visibility checker that audits how machine-readable a page is, and the Prompt Observatory at $49 a month, which re-queries AI engines weekly and records which brands they name. We have deliberately left both out of the ratings and comparisons here rather than rate our own work.
Recent changes
Rankscale’s engine coverage has widened to eight models, adding DeepSeek, Mistral and Grok alongside the more commonly tracked ChatGPT, Perplexity, Gemini, Claude and Copilot — coverage that several competitors still gate behind enterprise contracts. The plan structure now runs Essentials from $20, Pro at $99, Growth at $385 and Enterprise at $780, with white-label reporting and REST API access introduced at the Growth tier to serve agencies. All-region tracking and unlimited search terms are included from Pro upward, and a bespoke Custom plan covers SSO and training for larger buyers.
Frequently asked questions
How much does Rankscale cost?
Rankscale starts at $20/month for Essentials. Pro is $99/month with 1,200 credits and a 15% discount on yearly billing, Growth is $385/month with 5,500 credits and white-label options, and Enterprise is $780/month with 12,000 credits. A bespoke Custom plan covers SSO and training. Pro includes a 7-day free trial.
Does Rankscale have a free plan?
No free tier, but Pro comes with a 7-day free trial and no commitment. Use it to measure how quickly you consume credits at your intended number of engines and regions, since that is the main variable in what Rankscale actually costs you.
Which AI platforms does Rankscale track?
Rankscale covers eight engines: ChatGPT, Perplexity, Gemini, DeepSeek, Mistral, Claude, Grok and Microsoft Copilot. That is broader than most competitors, several of which limit lower tiers to three or four engines and treat DeepSeek and Mistral as enterprise-only.
How do Rankscale credits work?
Credits are consumed as the platform queries answer engines on your behalf. Pro’s 1,200 monthly credits cover up to 4,800 AI engine answers, Growth’s 5,500 cover up to 22,000, and Enterprise’s 12,000 cover up to 48,000. Because burn rate depends on how many engines, regions and how frequently you track, effective capacity varies between teams on the same plan.
Is Rankscale good for agencies?
Yes. Growth at $385/month adds white-label reporting and REST API access with 50 brand dashboards, and Enterprise raises that to 100. For an agency managing many client brands, that per-dashboard economics is among the best available. Peec AI is cheaper still if you only need monitoring and unlimited seats matter more than white-labelling.
What does unlimited search terms actually mean?
You can define as many queries as you like; the limit is on credits consumed rather than on how many prompts you set up. This suits teams exploring a wide question space, whereas fixed-prompt platforms like Otterly or Peec suit teams monitoring a settled short list. Neither model is better in the abstract — it depends on whether your prompt set is stable.
How does Rankscale compare to Otterly.ai?
Rankscale is slightly cheaper at entry and covers eight engines to Otterly’s four, with white-label reporting Otterly lacks. Otterly counters with a much stronger independent review base at 4.8/5 across 54 G2 reviews, unlimited team members on every plan, daily tracking and an MCP endpoint. Choose Rankscale for breadth and agency features, Otterly for predictability and proven reliability.
Sources
- Rankscale — official pricing page
- SourceForge — Rankscale reviews and product listing
- AirOps — 17 best answer engine optimization tools for AI search
- Writesonic — AI visibility tools compared
- Sunil Pratap Singh — AI visibility tools compared: free, mid-tier and enterprise
Compiled from public sources; last verified 2026-09-04. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion based on documented capabilities, published pricing, and aggregated user reviews. DigiJaws does not accept payment for review placement or rating.
Looking for the numbers? Our Rankscale pricing page breaks down every plan, what each upgrade costs over a year, and what the headline price leaves out.
Rankscale Review (4/5): Features & Verdict (2026). DigiJaws, 2026. https://digijaws.com/reviews/rankscale-review/