Scrunch AI Review (4/5): Pricing, Features & Verdict (2026)

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Scrunch AI — The engineering-led AI visibility platform — page-level audits and named AI-crawler analytics alongside answer tracking.

Short answer: Scrunch AI tracks how ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta describe your brand, and pairs that with page-level audits and named AI-crawler logs. Plans start at $250/month billed annually ($300 month-to-month), with a 7-day free trial and no free tier.

Verdict at a glance

Overall rating: 4.0/5 ★★★★☆
Standout: Named AI-crawler analytics — it shows whether GPTBot, ClaudeBot and PerplexityBot actually reached your pages, which is the diagnostic most competitors skip.
Watch out: There is no free tier and the $250/month entry is several times what mid-market rivals charge, so it is a hard sell until you have a specific technical problem to solve.

Scrunch is the platform to pick when you suspect your AI visibility problem is technical rather than editorial. Where most tools tell you that you are not being cited, Scrunch helps you work out why — by auditing pages for machine readability and showing which AI crawlers actually fetched them. Seven answer engines are covered on the entry plan, which is unusually generous. The trade-off is price and audience: at $250/month with no free tier, it assumes you already believe AI search matters and have someone technical to act on what it finds. Marketers who want a clean weekly share-of-voice chart will find cheaper, simpler tools.

Quick facts

Attribute	Detail
Ideal team	SEO and engineering teams treating AI visibility as a technical problem
Learning curve	Moderate to high — audit and crawler data assume technical fluency
Setup time	Hours; page audits and prompt sets need configuring
Free trial	7 days on Starter, no credit card required
Free tier	None
Answer engines	ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews, Meta
Key limit	No free tier; entry price well above mid-market alternatives
Enterprise controls	SAML/OIDC and an Enterprise Data API on the top tier

What real users rate it

Review platform	Score	Reviews
G2 ↗	4.7 / 5	59 reviews

Third-party scores collected 2026-09-03. These are other platforms’ user ratings, shown for context; they are not DigiJaws ratings and are not included in this page’s review markup.

Overview

Scrunch AI approaches answer-engine optimization from the infrastructure side. Alongside the tracking every tool in this category offers — which prompts mention you, how often, against which competitors — it audits individual pages for machine readability and reports which AI crawlers actually requested them. That last capability is the one reviewers consistently single out: named tracking of GPTBot, ClaudeBot and PerplexityBot, plus a GA4-connected view of AI referral traffic, so you can separate “the model has never fetched this page” from “the model fetched it and chose not to cite it”. Those are entirely different problems with entirely different fixes, and most competitors cannot tell them apart.

The platform covers seven answer engines on its entry plan — ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta — which is broader coverage at the entry tier than most rivals offer at any price. Around that sit competitive benchmarking, content gap analysis, citation intelligence, misinformation detection, multi-language tracking and API access. The prompt model is worth understanding: plans include both custom prompts you define and a much larger pool of industry prompts the platform supplies, so the headline prompt count is higher than the number you actually control.

The company has recently moved from scrunchai.com to scrunch.com, and the plan structure has changed with it — the older Core tier is now Starter, with a Growth tier added above it. Note that most third-party reviews still published in 2026 describe the retired structure (four engines, 125 prompts), so figures you find elsewhere are likely out of date. The honest limitation is commercial rather than technical: there is no free tier, and $250/month is a meaningful commitment next to mid-market tools starting around €70. Scrunch earns that premium only if the audit and crawler data will actually change what your team does.

Key features

• AI crawler analytics — named tracking of GPTBot, ClaudeBot, PerplexityBot and others, showing which pages they fetched and when
• Page-level AI audits — checks whether individual pages are machine-readable and extractable, not just whether they rank
• Multi-engine answer tracking — ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta on every paid tier
• Custom plus industry prompts — your own prompt set alongside a much larger supplied industry pool
• Persona tracking — model answers from the perspective of different buyer types rather than a single generic user
• AI traffic attribution — GA4-connected view of referral traffic arriving from AI assistants
• Citation intelligence and content gap analysis — which sources get cited in your category and what you are missing
• Misinformation detection — flags where models state something inaccurate about your brand
• Enterprise security — SAML/OIDC single sign-on and an Enterprise Data API on the top tier

Pricing (as of 2026-09-03)

Model: seat- and prompt-limited subscription; annual billing discounted 17% · Free tier: no — 7-day free trial of Starter, no credit card required · Entry paid: Starter $250/mo billed annually ($300 month-to-month)

Plan	Price	Includes
Starter	$250/mo annual · $300 monthly	3 user licenses · 350 custom prompts · 1,000 industry prompts · 3 personas · 5 page audits · all seven answer engines
Growth	$417/mo annual · $500 monthly	5 user licenses · 700 custom prompts · 2,500 industry prompts · 5 personas · 10 page audits
Enterprise	Custom	Everything in Growth plus SAML/OIDC security, Enterprise Data API, dedicated GTM team and expanded scale

Annual billing carries a 17% discount — effectively two months free. Additional user seats are available at $25/month each on top of the licences included with your plan.

⚠️ Distinguish custom prompts from industry prompts: the large headline numbers are mostly the supplied industry pool, while the custom allowance is what you actually control. Compare tools on custom prompts, not the combined figure. Pricing in this category changes frequently — verify with the vendor.

Ratings breakdown

Criterion	Score	Why
Ease Of Use	3.5/5	Audit and crawler data reward technical fluency; not a glance-and-go dashboard
Features	4.5/5	Crawler analytics and page audits are genuinely differentiated; seven engines at entry tier
Value	3.5/5	Broad engine coverage for the money, but no free tier and a high entry price
Support	4.0/5	Well rated by reviewers; dedicated GTM team on Enterprise

Pros

• Named AI-crawler tracking answers “did the model ever fetch this page?” — a question most rivals cannot
• Seven answer engines included on the entry plan, broader than most competitors at any tier
• Page-level audits connect visibility problems to specific technical fixes
• GA4-connected AI traffic attribution ties visibility work to measurable referral traffic
• Persona tracking surfaces how answers change by buyer type
• Strong third-party standing at 4.7/5 across 59 G2 reviews
• 7-day free trial with no credit card required

Cons

• No free tier, and $250/month is well above mid-market alternatives
• Headline prompt counts are dominated by supplied industry prompts, not custom ones
• Technical orientation means less value for teams who only want share-of-voice reporting
• Most third-party reviews still describe the retired plan structure, making research confusing
• Recent domain move from scrunchai.com to scrunch.com has left stale links across the web
• SSO and API access are gated behind custom-priced Enterprise

Who it’s for

• SEO teams working alongside engineers who can act on technical findings
• Sites that suspect AI crawlers are being blocked or served unusable markup
• Teams needing to prove AI referral traffic in GA4, not just model mentions
• Companies wanting broad engine coverage without an enterprise contract

Who it’s not for

• Solo marketers and small teams — the entry price is hard to justify
• Anyone wanting a free tier to trial the category before committing budget
• Teams who only need a weekly share-of-voice chart for a stakeholder
• Organisations with no technical capacity to act on audit findings

Best use cases

• Diagnosing whether AI assistants can actually crawl and parse your key pages
• Separating crawl-access problems from content-quality problems
• Attributing referral traffic from AI assistants inside GA4
• Auditing template-level markup issues that suppress citation across many pages
• Detecting and correcting model misinformation about your brand

Integrations

Scrunch connects to Google Analytics 4 for AI referral attribution and offers API access for exporting visibility data. Enterprise plans add SAML/OIDC single sign-on and an Enterprise Data API for piping results into internal warehouses and BI tools such as Looker Studio.

How it compares

	Scrunch AI	Profound	Peec AI	Goodie AI
Entry price	$250/mo	$99/mo	€70/mo	$399/mo
Free trial	7 days, no card	On Growth	7 days, no card	7 days
Engines at entry tier	7	1 (ChatGPT only)	6	5
Crawler-level analytics	Yes, named bots	Yes (Agent Analytics)	No	No
Page-level audits	Yes	No	No	No
Content generation	No	Yes	No	Yes
Best fit	Technical SEO teams	Enterprise	Mid-market	Multi-location brands

Prices are entry tiers verified 2026-09-03 and are not like-for-like: engine counts, prompt allowances and seat limits differ substantially. Verify each vendor directly.

Alternatives

Peec AI is the obvious mid-market alternative at roughly a quarter of the entry price, though without crawler analytics or page audits. Profound competes at the enterprise end with deeper data and unique demand-side prompt volumes, and its Agent Analytics covers similar crawler ground. Goodie AI suits multi-location brands and agencies better. If your problem is genuinely technical rather than one of measurement, a crawler such as Screaming Frog plus server-log analysis will diagnose much of the same thing for far less. See our roundup of the 25 best AI visibility tools for the full landscape.

Recent changes

Scrunch has moved its primary domain from scrunchai.com to scrunch.com, and restructured its plans in the process: the former Core tier is now Starter at $250/month billed annually, with a new Growth tier at $417/month above it and custom-priced Enterprise at the top. Engine coverage at the entry tier has widened considerably, now including Claude, Gemini, Google AI Mode and Meta alongside ChatGPT, Perplexity and AI Overviews. Because the change is recent, most third-party reviews and comparison posts still published in 2026 describe the retired structure of four engines and 125 prompts — treat those figures as out of date and check the vendor’s current pricing page.

Frequently asked questions

How much does Scrunch AI cost?

Scrunch starts at $250/month for the Starter plan billed annually, or $300 month-to-month. Growth is $417/month annually or $500 month-to-month. Enterprise is custom-priced. Annual billing carries a 17% discount, effectively two months free, and extra seats cost $25/month each. There is no free tier, but Starter has a 7-day free trial with no credit card required.

Does Scrunch AI have a free plan?

No. Scrunch offers a 7-day free trial of the Starter plan with no credit card required, which includes 350 custom prompts, 3 personas, 5 page audits and 3 user licences. After that a paid plan is required. If you want to explore the category without committing budget, a mid-market tool with a cheaper entry tier is a better starting point.

Which AI platforms does Scrunch AI track?

All paid plans track ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews and Meta — seven engines at the entry tier. This is broader entry-level coverage than most competitors offer, several of which limit lower tiers to one or three engines.

What makes Scrunch AI different from other AI visibility tools?

Two things. It tracks named AI crawlers such as GPTBot, ClaudeBot and PerplexityBot, so you can see whether a model ever fetched a page; and it runs page-level audits for machine readability. Together these distinguish “the model never retrieved this page” from “the model retrieved it and chose not to cite it” — different problems requiring different fixes that most rivals cannot separate.

What is the difference between custom prompts and industry prompts?

Custom prompts are queries you define and control. Industry prompts are a much larger supplied pool covering common questions in your sector. Starter includes 350 custom and 1,000 industry prompts; Growth includes 700 and 2,500. When comparing Scrunch against rivals, compare the custom allowance — the combined figure overstates how much you actually direct.

Is Scrunch AI worth it compared to Peec AI?

It depends on the problem. Peec starts around €70/month and does clean multi-engine tracking and reporting. Scrunch costs roughly four times as much but adds crawler analytics and page-level audits. If you already know you are under-cited and need to find out why, Scrunch earns the premium. If you mainly need to measure and report share of voice, Peec covers that for far less.

Has Scrunch AI changed its name or website?

Yes. The company has moved from scrunchai.com to scrunch.com, and renamed its entry plan from Core to Starter while adding a Growth tier. Many third-party reviews still reference the old domain and the retired four-engine, 125-prompt structure, so check the current pricing page rather than relying on comparison articles.

Sources

• Scrunch — official pricing page
• G2 — Scrunch AI product profile and user ratings
• Capterra — Scrunch AI software listing
• Trakkr — Scrunch AI pricing, limits and true cost
• GEO Toolbox — Scrunch AI review, features and alternatives
• Geoptie — Scrunch AI review: pricing and crawler analytics

Compiled from public sources; last verified 2026-09-03. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion based on documented capabilities, published pricing, and aggregated user reviews. DigiJaws does not accept payment for review placement or rating.