Slate — AI search analytics joined to governed, agentic content workflows
Short answer: Slate tracks AI search visibility and pairs it with workflow automation: agents, actions and governed content operations aimed at teams doing refreshes at scale. Published plans run from Growth at $499 a month to Agency at $2,000, with annual billing 20% off and a 14-day trial. Claude and Gemini tracking is an add-on rather than included.
Verdict at a glance
Standout: The automation layer. Slate is built around running governed workflows on what the analytics find, with a brand kit and approvals, rather than leaving the acting-on-it to you.
Watch out: Claude and Gemini are not included on any published tier; they cost $100 per 1,000 answers on top. Workflow credits also meter the automation, so the plan price is a floor rather than the bill.
Quick facts
| Category | AI search analytics and content engineering |
|---|---|
| Ideal team | Content and SEO teams, and agencies |
| Learning curve | Medium |
| Free tier | No — 14-day free trial |
| Entry paid | Growth $499/mo |
| Billing | Per month; annual saves 20% |
| Answers tracked | 10,000/mo on Growth |
Overview
Slate positions itself at the join between measurement and production. The analytics side tracks AI answers across platforms; the other side is a workflow engine with agents, actions, super blocks and a brand kit, aimed at content refreshes and programmatic SEO at volume.
The published tiers scale on answers tracked: 10,000 a month on Growth, 20,000 on Scale, 50,000 on Agency, custom on Enterprise. Automation runs on a separate workflow-credit allowance, so two teams on the same plan can pay very different amounts depending on how much they automate.
The thing to price carefully is engine coverage. Claude and Gemini are an optional add-on at $100 per 1,000 answers, which for a brand that cares about those two assistants can change the economics of the entry tier significantly.
Key features
- AI search analytics across tracked answers, with daily refresh on paid tiers
- Agentic workflows, actions and super blocks for content operations
- Brand kit and governance controls for large-scale refreshes
- Power Sheets and a Cowork collaboration surface
- Slate MCP for connecting your own AI assistants
- Pricing calculator for estimating usage-based credits
- 14-day free trial with real tracking and workflows
Pricing (as of 2026-10-12)
| Plan | Price | Includes |
|---|---|---|
| Growth | $499/mo | 10,000 AI answers tracked per month. For a single brand getting serious about AI search visibility. |
| Scale | $999/mo | 20,000 AI answers tracked per month, with more workflow capacity. |
| Agency | $2,000/mo | 50,000 AI answers tracked per month, for multi-client work. |
| Enterprise | Custom | Custom answer volume, credits and controls. |
| Claude and Gemini add-on | $100 per 1,000 answers | Optional on top of any tier; these engines are not included by default. |
Annual billing is advertised at 20% off the monthly rates above.
Workflow credits power the automation and are allocated monthly, so heavy automation raises the real cost above the sticker.
Slate’s own blog has described the platform as starting from $199 a month. The pricing page shows $499 as the lowest published tier, so treat the blog figure as out of date.
The pricing FAQ refers to Solo and Pro credit allocations, which do not match the published plan names — worth confirming your credit allowance in writing before committing.
Ratings breakdown
Pros
- Automation and governance are first-class, not bolted on
- Clear published pricing across three self-serve tiers, which is rare in this category
- A dedicated agency tier with multi-client volume rather than an upsell call
- MCP access so your own agents can work the account
- 14-day trial with real tracking rather than a sandbox
Cons
- Claude and Gemini cost extra on every tier, at $100 per 1,000 answers
- Workflow credits make the final bill usage-dependent
- The vendor’s own blog still advertises a $199 entry price that the pricing page does not offer
- Credit allocations named in the FAQ do not match the published plan names
- Entry price is high for a single-brand team that only wants monitoring
Who it’s for
- Content and SEO teams running refreshes and programmatic work at scale
- Agencies needing multi-client volume with governance
- Teams who want workflows acting on the analytics automatically
Who it’s not for
- Small brands wanting a monitoring dashboard only
- Teams whose priority engines are Claude and Gemini on a tight budget
- Anyone who needs a predictable flat bill with no usage component
Best use cases
- Large-scale content refresh programmes governed by a brand kit
- Agency reporting and optimisation across many client brands
- Programmatic SEO paired with AI-answer measurement
Integrations
- Slate MCP
- CMS publishing workflows
- Analytics connections
- Agency client workspaces
How it compares
Against Gauge, Slate is the broader workflow platform and Gauge the tighter track-write-publish loop. Against Profound, Slate trades some analytical depth for automation. Against agency-priced tools like Rankability, Slate’s agency tier is considerably more expensive but comes with the workflow engine.
If all you need is to know where you stand in AI answers, this is more platform than the job requires.
Alternatives
- Gauge
- Profound
- Rankability
- Scrunch AI
- Conductor
Recent changes
Slate publishes a State of AI SEO 2026 report covering how the Forbes AI 50 appear in AI search, which is a useful free data source regardless of whether you buy the platform.
Frequently asked questions
How much does Slate cost?
Slate publishes three self-serve tiers: Growth at $499 a month for 10,000 tracked AI answers, Scale at $999 for 20,000 and Agency at $2,000 for 50,000, with Enterprise custom-priced. Annual billing is 20% off. Verified 12 October 2026.
Does Slate include Claude and Gemini tracking?
No. Claude and Gemini are an optional add-on charged at $100 per 1,000 answers on top of any plan, so budget for them separately if those assistants matter to your brand.
Does Slate have a free trial?
Yes, a 14-day trial with real tracking and workflows rather than a limited sandbox. There is no permanent free tier.
How do Slate credits work?
Workflow credits power the automation. Each workflow run consumes credits and every plan includes a monthly allocation, so two teams on the same tier can pay different amounts depending on how heavily they automate.
Is Slate good for agencies?
Yes. The Agency tier at $2,000 a month covers 50,000 tracked answers and the platform includes multi-client workspaces and governance, which is what agency work needs.
Why do some pages say Slate starts at $199 a month?
Slate’s own blog has described the platform as starting from $199. Its pricing page lists $499 as the lowest published tier, so the blog figure appears to be out of date. Confirm before budgeting.
Sources
Compiled from the vendor’s own published materials; verified 2026-10-12. Pricing changes often — confirm on the vendor site before you buy. Ratings are DigiJaws editorial opinion, not aggregated user scores.
Slate Review (4/5): Pricing, Features, Pros & Cons (2026). DigiJaws, 2026. https://digijaws.com/reviews/slate-review/