Mailchimp vs Brevo — a side-by-side look at two leading tools, scored and reviewed by DigiJaws. Pricing verified June 2026 and re-checked weekly.
Quick verdict
- Choose Mailchimp if you want: The most approachable all-in-one marketing platform, with huge brand recognition. Best for Small businesses and beginners.
- Choose Brevo if you want: Volume-based pricing with unlimited contacts, plus SMS/WhatsApp and a free CRM. Best for Budget-conscious SMBs with large or growing lists.
Side-by-side comparison
| Mailchimp | Brevo | |
|---|---|---|
| Overall rating | 3.5/5 | 4/5 |
| Best for | The most approachable all-in-one marketing platform, with huge brand recognition. | Volume-based pricing with unlimited contacts, plus SMS/WhatsApp and a free CRM. |
| Pricing model | contact-based tiered subscription | email-volume-based subscription (unlimited contacts) |
| Free tier | yes (250 contacts, 500 emails/mo) | yes (300 emails/day) |
| Entry price | Essentials from $13/mo | Starter from $9/mo |
| Ideal team | Small businesses & beginners | Budget-conscious SMBs |
| Learning curve | Low | Low |
| Full review | Mailchimp review | Brevo review |
The bottom line
Mailchimp (3.5/5) is the pick when the most approachable all-in-one marketing platform, with huge brand recognition. matters most; Brevo (4/5) wins when volume-based pricing with unlimited contacts, plus sms/whatsapp and a free crm. is your priority. Watch-outs: Mailchimp — It bills for all contacts (including unsubscribed), and the once-generous free plan is now tiny. Brevo — Deliverability and support lag the category leaders, and there is a big jump to the Professional tier. Compare the whole field in our tools guide or the Tool Finder.