Mixpanel and Amplitude are the two leading product-analytics platforms. Both track user behavior deeply; Mixpanel is faster to self-serve, Amplitude goes deeper with experimentation at enterprise scale.
Full reviews: Mixpanel review · Amplitude review
Quick verdict
- Choose Mixpanel for fast, self-serve product analytics and a generous free tier.
- Choose Amplitude for deeper behavioral analytics, experimentation, and CDP features at scale.
Head to head
| Mixpanel | Amplitude | |
|---|---|---|
| Rating | 4.5/5 | 4.5/5 |
| Free tier | 1M events/mo | 2M events/mo free |
| Pricing model | Per event | Per tracked user (MTU) |
| Entry paid | ~$24/mo | $49/mo |
| Experimentation | Add-on | Built-in |
Bottom line
For fast self-serve analytics pick Mixpanel; for depth and experimentation at scale pick Amplitude. Read the full Mixpanel review and Amplitude review.
Frequently asked questions
Which is cheaper, Mixpanel or Amplitude?
Both now start at $0. Mixpanel’s Growth plan and Amplitude’s Plus plan are priced on event volume rather than a flat tier, with Mixpanel free to 1 million events a month and Amplitude free to 2 million, so which is cheaper depends entirely on your volume.
Which has a better free plan?
It depends on your usage pattern: Mixpanel’s free tier includes 1M events/month (priced per event), while Amplitude’s free tier covers 50k monthly tracked users (priced per MTU).
Which has built-in experimentation?
Amplitude includes experimentation built-in. Mixpanel offers experimentation as an add-on.
Which should I choose, Mixpanel or Amplitude?
Choose Mixpanel for fast, self-serve product analytics and a generous free tier. Choose Amplitude for deeper behavioral analytics, experimentation, and CDP features at enterprise scale.