Amplitude — Enterprise-grade product analytics platform for behavioral insights, experimentation, and growth.
Verdict at a glance
Overall rating: 4.5/5 ★★★★½
Standout: Deep behavioral and product analytics with experimentation and CDP features at scale.
Watch out: MTU-based pricing gets expensive fast, and the depth is overkill for simple needs.
The product-analytics platform of choice for scaling, data-driven product and growth teams that need depth and experimentation.
Overview
Amplitude is an enterprise-grade product analytics platform for behavioral insights — funnels, retention, journeys — plus built-in experimentation and CDP-style audiences, making it a hub for data-driven product and growth teams.
It has a free Starter tier (up to 50k monthly tracked users). The trade-offs: MTU-based pricing climbs quickly as you grow, real costs often exceed list pricing, and the depth is more than small sites need.
Key features
- Behavioral analytics
- Funnels & retention
- Experimentation
- Audiences / CDP
- Dashboards
- ML insights
- Integrations
Pricing (as of 2026-06-15)
Model: MTU-based subscription · Free tier: yes (Starter, 50k MTUs) · Entry paid: Plus $49/mo (annual)
| Plan | Price | Includes |
|---|---|---|
| Starter (Free) | $0 | Up to 50k monthly tracked users |
| Plus | $49/mo (annual) | Up to 1,000 MTUs, core analytics |
| Growth | custom | Higher MTUs, experimentation |
| Enterprise | custom | Governance, security, scale |
⚠️ Pricing is MTU-based and climbs quickly; real cost often far above list. Verify on amplitude.com.
Ratings breakdown
- Ease Of Use: 4/5
- Features: 4.6/5
- Value: 4.1/5
- Support: 4.1/5
Pros
- Deep behavioral analytics
- Experimentation + CDP in one
- Strong for growth teams
- Scalable
- Good data governance
Cons
- MTU-based pricing climbs fast
- Complex for beginners
- Real cost often above list
- Overkill for small sites
Who it’s for
- Product & growth teams at scaling companies
- Data-driven organizations
Who it’s not for
- Simple website analytics (use GA4/Plausible)
- Very small teams
Best use cases
- Product analytics
- Experimentation
- Retention & growth
- Customer journey analysis
Integrations
Segment, Data warehouse, Braze, Slack, APIs.
Alternatives
Mixpanel, PostHog, Heap.
Recent changes
Expanded experimentation and AI-driven insights.
Sources
- https://userpilot.com/blog/amplitude-pricing/
- https://costbench.com/software/developer-tools/amplitude/
- https://www.vendr.com/marketplace/amplitude
Compiled from public sources; last verified 2026-06-15. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion.
Frequently asked questions
How much does Amplitude cost?
Amplitude uses a MTU-based subscription. Entry paid: Plus $49/mo (annual). Free tier: yes (Starter, 50k MTUs). Verify current pricing on the vendor site.
What is Amplitude best for?
Deep behavioral and product analytics with experimentation and CDP features at scale.
What are the best alternatives to Amplitude?
Alternatives include Mixpanel, PostHog, Heap.
