Plausible — Lightweight, privacy-friendly web analytics — simple, cookie-free, and open-source.

Verdict at a glance

Overall rating: 4.5/5 ★★★★½
Standout: Simple, privacy-first website analytics with no cookies and full GDPR compliance, in one clean dashboard.
Watch out: No free plan (30-day trial), and it is intentionally lightweight — not a product-analytics tool.

The best choice for privacy-conscious site owners who want clean, ethical, easy website stats without the GA4 complexity.

Overview

Plausible is a lightweight, privacy-friendly web analytics tool: a single clean dashboard, a tiny script, no cookies, and full GDPR/CCPA compliance (no consent banner needed). It is open-source and can be self-hosted.

It is intentionally simple — ideal for website traffic stats but not a product-analytics tool. There is no free plan (a 30-day trial), and usage-based pricing scales with monthly pageviews.

Key features

• Cookie-free analytics
• Single-page dashboard
• GDPR/CCPA compliant
• Open-source & self-hostable
• Lightweight script
• Goals & funnels (Business)

Pricing (as of 2026-06-15)

Model: usage-based subscription · Free tier: no (30-day trial) · Entry paid: Starter $9/mo

⚠️ No free plan (30-day trial); usage-based pricing scales with monthly pageviews. Verify on plausible.io.

Ratings breakdown

• Ease Of Use: 4.7/5
• Features: 4/5
• Value: 4.4/5
• Support: 4.2/5

Pros

• Privacy-first (no cookies, no consent banner)
• Extremely simple & fast
• Open-source / self-hostable
• Lightweight script
• Ethical and EU-friendly

Cons

• No free plan
• Intentionally limited (not product analytics)
• Fewer integrations
• Usage-based pricing scales with pageviews

Who it’s for

• Privacy-conscious site owners and bloggers
• Small businesses wanting simple stats

Who it’s not for

• Teams needing deep product analytics (use Mixpanel/Amplitude)
• Those wanting a free tool (use GA4)

Best use cases

• Simple website analytics
• Privacy-compliant tracking
• Blog & marketing stats

Integrations

WordPress, Looker Studio, API, Self-hosting.

Alternatives

Google Analytics, Fathom Analytics, Simple Analytics.

Recent changes

Expanded funnels and dashboard features.

Sources

• https://plausible.io/docs/subscription-plans
• https://checkthat.ai/brands/plausible-analytics/pricing
• https://comparetiers.com/tools/plausible-analytics

Compiled from public sources; last verified 2026-06-15. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion.