Plausible — Lightweight, privacy-friendly web analytics — simple, cookie-free, and open-source.
Verdict at a glance
Simple, privacy-first website analytics with no cookies and full GDPR compliance, in one clean dashboard.
No free plan (30-day trial), and it is intentionally lightweight — not a product-analytics tool.
The best choice for privacy-conscious site owners who want clean, ethical, easy website stats without the GA4 complexity.
Real-world ratings (third-party)
The rating above is DigiJaws’s own editorial verdict. Here’s how it scores on independent review platforms, pulled directly from the platform as of 2026-08-06:
| Platform | Rating | Reviews |
|---|---|---|
| G2 | 4.5/5 | 4 |
Plausible does not have a discoverable Capterra listing, so G2 is cited alone here. The G2 sample is very small (4 reviews) — treat it as an early, lighter signal. Ratings and review counts change as new reviews come in — check the linked platform for the live number. We don’t (yet) run our own on-site review collection, so we cite third-party aggregators for independent signal.
Overview
Plausible is a lightweight, privacy-friendly web analytics tool: a single clean dashboard, a tiny script, no cookies, and full GDPR/CCPA compliance (no consent banner needed). It is open-source and can be self-hosted.
It is intentionally simple — ideal for website traffic stats but not a product-analytics tool. There is no free plan (a 30-day trial), and usage-based pricing scales with monthly pageviews.
Key features
- Cookie-free analytics
- Single-page dashboard
- GDPR/CCPA compliant
- Open-source & self-hostable
- Lightweight script
- Goals & funnels (Business)
Pricing (as of 2026-09-10)
Model: usage-based subscription · Free tier: no (30-day trial) · Entry paid: Starter $9/mo
| Plan | Price | Includes |
|---|---|---|
| Starter | $9/mo | 1 site, core analytics |
| Growth | $14+/mo | 3 sites/team members |
| Business | $39+/mo | Funnels, Looker Studio, sub-folders |
| Enterprise | custom | High volume, SLAs |
⚠️ No free plan (30-day trial); usage-based pricing scales with monthly pageviews. Verify on plausible.io.
Ratings breakdown
- Ease Of Use: 4.7/5
- Features: 4/5
- Value: 4.4/5
- Support: 4.2/5
Pros
- Privacy-first (no cookies, no consent banner)
- Extremely simple & fast
- Open-source / self-hostable
- Lightweight script
- Ethical and EU-friendly
Cons
- No free plan
- Intentionally limited (not product analytics)
- Fewer integrations
- Usage-based pricing scales with pageviews
Who it’s for
- Privacy-conscious site owners and bloggers
- Small businesses wanting simple stats
Who it’s not for
- Teams needing deep product analytics (use Mixpanel/Amplitude)
- Those wanting a free tool (use GA4)
Best use cases
- Simple website analytics
- Privacy-compliant tracking
- Blog & marketing stats
Integrations
WordPress, Looker Studio, API, Self-hosting.
Alternatives
Google Analytics, Fathom Analytics, Simple Analytics.
Recent changes
Expanded funnels and dashboard features.
Frequently asked questions
Does Plausible have a free plan?
No, Plausible doesn’t have a free plan — it offers a 30-day free trial, and paid plans start at $9/month on the Starter tier.
Why doesn’t Plausible need a cookie consent banner?
Plausible doesn’t use cookies or collect personally identifiable information, so it doesn’t fall under the same tracking-consent requirements as tools like Google Analytics — that’s also why it’s fully GDPR and CCPA compliant out of the box.
What is Plausible not good for?
Plausible is intentionally lightweight, so it isn’t a substitute for deep product-analytics tools like Mixpanel or Amplitude, and it doesn’t have a free tier the way Google Analytics does.
What is Plausible’s rating on G2?
As of 2026-08-06, Plausible Analytics holds 4.5/5 on G2 based on 4 reviews — a very small sample, so treat it as an early, lighter signal. Plausible does not appear to have a public Capterra listing. See the ratings table above for a link to the live G2 page.
Similar tools in Analytics
Sources
- https://plausible.io/docs/subscription-plans
- https://checkthat.ai/brands/plausible-analytics/pricing
- https://comparetiers.com/tools/plausible-analytics
Compiled from public sources; last verified 2026-06-15. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion.
Head-to-head: Google Analytics vs Plausible
Plausible Analytics Review (4.5/5): Features, Pricing & Verdict (2026). DigiJaws, 2026. https://digijaws.com/reviews/plausible/