Heap Review (3/5): Pricing & Verdict (2026)

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Heap — Autocapture analytics with a decent free tier and quote-only paid plans — now the second Contentsquare acquisition in this comparison.

Short answer: Heap is an autocapture product analytics platform, acquired by Contentsquare in December 2023. Its free plan covers up to 10,000 monthly sessions and one project, including core analytics charts, unlimited enrichment sources, 6 months of data history and SSO. Growth, Pro and Premier are custom-priced, with Growth reported to start around $3,600 a year. Session Replay and Connect are separately priced add-ons.

Verdict at a glance

Overall rating: 3.0/5 ★★★☆☆
Standout: SSO on the free plan. Almost no vendor includes single sign-on at zero cost, and Heap’s free tier also carries 6 months of history and unlimited enrichment sources.
Watch out: Everything above free is quote-only, and G2 reviewers report bugs and reduced support following the Contentsquare acquisition. Session overages and add-ons raise costs further.

Heap’s technical premise is sound and remains its strongest argument: autocapture records interactions by default, so a question raised today can be answered against data nobody thought to instrument three months ago. The free plan is better than most — up to 10,000 monthly sessions, one project, core analytics charts, unlimited enrichment sources, Guides integrations, 6 months of data history and, unusually, SSO. Including single sign-on at zero cost is genuinely rare and makes the free tier viable inside organisations with security requirements. Above free, the picture is harder. Growth, Pro and Premier are all custom-priced, with Growth reported to start around $3,600 a year, and session overages plus add-ons such as Session Replay and Connect increase that. G2 reviewers report Heap is willing to negotiate, which is useful but is also a symptom of pricing nobody can anchor to. The larger consideration is ownership. Contentsquare completed its acquisition of Heap in December 2023, making it the second Contentsquare-owned product in this comparison alongside Hotjar, and users report bugs and reduced support since. That is user sentiment rather than measured fact, but it is consistent enough to weigh. Good technology, uncertain stewardship.

Quick facts

Overview

Heap’s defining capability is autocapture. Rather than requiring you to define and instrument events in advance, it records interactions by default and lets you decide afterwards what mattered. The consequence is retroactive analysis: a question raised in September can be answered against June’s behaviour even though nobody anticipated it in June. For product teams whose questions arrive faster than their instrumentation, that is a real advantage, and it is the same architectural argument FullStory makes in the experience analytics category.

The free plan is more generous than most in product analytics. It covers up to 10,000 monthly sessions and one project, and includes core analytics charts, unlimited enrichment sources, Guides integrations, 6 months of data history and single sign-on. SSO on a free tier is genuinely unusual — most vendors treat it as an enterprise upsell — and it makes Heap’s free plan usable inside organisations with security policies that would otherwise block it. Growth adds Sense AI, unlimited users and reports, chart customisation, CSV exports, 12 months of data history and email support.

Above the free tier, pricing is custom for Growth, Pro and Premier, with Growth reported to start around $3,600 a year. Session overages and add-ons including Session Replay and Connect increase the total, and G2 reviewers note that Heap is willing to negotiate — a useful signal, though also a symptom of pricing with no public anchor. The context that matters most is ownership: Contentsquare completed its acquisition of Heap on 7 December 2023, making Heap the second Contentsquare-owned product in this comparison alongside Hotjar, whose pricing page now redirects to Contentsquare entirely. Users report bugs and reduced support since the acquisition. That is sentiment rather than measurement, but given what has happened to Hotjar’s commercial structure, it is worth weighing before a multi-year commitment.

Key features

• Autocapture — records interactions by default, enabling retroactive analysis
• Core analytics charts — included on the free plan
• Single sign-on — ⭐ included on the free plan, which is rare
• Unlimited enrichment sources — free tier
• 6 months of data history — free tier; 12 months on Growth
• Sense AI — Growth tier and above
• Unlimited users and reports — Growth tier
• Chart customisation and CSV export — Growth tier
• Session Replay — priced as a separate add-on
• Guides integrations — available from the free plan

Pricing (as of 2026-09-17)

Model: free tier by session volume; Growth, Pro and Premier quote-only · Free tier: yes — 10,000 monthly sessions, 1 project, SSO included · Entry paid: Quote only — Growth reported from ~$3,600/yr

⚠️ Only the free tier is published. Growth, Pro and Premier are all custom-priced, with Growth reported to start around $3,600 a year, and session overages plus add-ons such as Session Replay and Connect raise that further. G2 reviewers report Heap is willing to negotiate, which helps, but there is no public anchor to negotiate against.

⚠️ Contentsquare completed its acquisition of Heap on 7 December 2023, making it the second Contentsquare-owned product in this hub alongside Hotjar — whose pricing page now redirects to Contentsquare entirely. Users report bugs and reduced support since the acquisition. That is sentiment rather than measurement, but it is worth weighing before a multi-year commitment.

⭐ The free tier includes single sign-on, which almost no vendor offers at zero cost, alongside 10,000 monthly sessions, unlimited enrichment sources and 6 months of history. That makes it genuinely usable inside organisations whose security policies would otherwise block a free tool.

Ratings breakdown

Pros

• Autocapture enables retroactive analysis of unanticipated questions
• Free plan covers 10,000 monthly sessions with 6 months of history
• SSO included on the free plan, which is genuinely rare
• Unlimited enrichment sources even at the free tier
• Unlimited users and reports from the Growth tier
• Sense AI, chart customisation and CSV export on Growth
• 12 months of data history on Growth
• Reported willingness to negotiate on price

Cons

• ⚠️ All paid tiers are quote-only with no published rates
• ⚠️ Users report bugs and reduced support since the Contentsquare acquisition
• Growth reported to start around $3,600/yr, above most SMB budgets
• Session Replay and Connect are separately priced add-ons
• Session overages increase cost beyond the quoted tier
• Free plan limited to one project
• Second Contentsquare-owned product here, alongside Hotjar’s pricing redirect

Who it’s for

• Product teams who need to answer questions retroactively
• Small teams who can operate within 10,000 free monthly sessions
• Organisations needing SSO on a free analytics deployment
• Companies comfortable negotiating a custom-priced contract

Who it’s not for

• Teams needing published pricing before entering procurement
• Engineering teams — PostHog gives away far more and owns its roadmap
• Organisations concerned about post-acquisition support quality
• Budget-conscious buyers, given the reported ~$3,600/yr Growth entry

Best use cases

• Answering a question about behaviour nobody instrumented at the time
• Running a small product team inside the 10,000-session free tier
• Deploying free analytics inside a security policy requiring SSO
• Exporting analysis to CSV for further work, from Growth
• Enriching behavioural data from unlimited external sources

Integrations

Heap connects to the common product, CRM and warehouse tools, with unlimited enrichment sources available even on the free plan — meaning you can join behavioural data to external attributes without a tier upgrade. Connect is priced as a separate add-on for deeper data movement. Under Contentsquare ownership the integration roadmap now sits alongside Hotjar’s and Contentsquare’s own experience analytics, which may consolidate capability or may fragment it.

How it compares

PostHog, Matomo and Umami figures are vendor-published or drawn from published documentation and verified 2026-09-17. Heap and Statsig paid pricing is third-party reported, as both publish limited public rates.

Alternatives

PostHog is the strongest alternative: a million free analytics events a month against Heap’s 10,000 sessions, twelve products on one event stream, published usage pricing and stable independent ownership. Statsig covers experimentation with a million free MTUs, though it has its own ownership story. Matomo and Umami are the privacy-first, self-hostable options.

Recent changes

Heap remains part of Contentsquare, which completed its acquisition on 7 December 2023 — making Heap the second Contentsquare-owned product covered in this hub alongside Hotjar, whose pricing page now redirects to Contentsquare entirely. Heap’s free plan continues to cover up to 10,000 monthly sessions and one project, including core analytics charts, unlimited enrichment sources, Guides integrations, 6 months of data history and single sign-on. The Growth tier adds Sense AI, unlimited users and reports, chart customisation, CSV exports, 12 months of data history and email support, and is reported to start around $3,600 a year. Pro and Premier remain custom-priced, with session overages and add-ons including Session Replay and Connect increasing costs. G2 reviewers report that Heap is willing to negotiate on price, and also report bugs and reduced support since the Contentsquare acquisition.

Frequently asked questions

How much does Heap cost?

Only the free tier is published: up to 10,000 monthly sessions and one project. Growth, Pro and Premier are all custom-priced, with Growth reported to start around $3,600 a year. Session overages and add-ons such as Session Replay and Connect increase costs further, and G2 reviewers report Heap is willing to negotiate.

Who owns Heap?

Contentsquare, which completed the acquisition on 7 December 2023. That makes Heap the second Contentsquare-owned product covered here alongside Hotjar, whose pricing page now issues a permanent redirect to Contentsquare. Users report bugs and reduced support since the acquisition — sentiment rather than measurement, but worth weighing before a long commitment.

What does Heap’s free plan include?

Up to 10,000 monthly sessions and one project, with core analytics charts, unlimited enrichment sources, Guides integrations, 6 months of data history and single sign-on. SSO on a free tier is genuinely rare — most vendors reserve it for enterprise contracts — and it makes Heap’s free plan usable inside organisations with security policies that would otherwise block free tools.

What is autocapture and why does it matter?

Heap records interactions by default rather than requiring you to define events in advance, so you can answer a question raised today against behaviour from three months ago that nobody thought to instrument. For product teams whose questions arrive faster than their instrumentation, that retroactive capability is the main reason to choose Heap over event-defined analytics.

Heap or PostHog?

PostHog on most measures: a million free analytics events a month against Heap’s 10,000 sessions, twelve products on one event stream, published usage-based pricing with no platform fee, and stable independent ownership. Heap’s advantages are autocapture as a first-class model and SSO on the free tier. If pricing transparency matters, PostHog is the clearer choice.

Is Heap worth it given the support concerns?

The technology is genuinely good and the free tier is usable. The concerns — reported bugs and reduced support since the Contentsquare acquisition — are user sentiment rather than measured fact, but they are consistent enough to act on. Sensible response: evaluate on the free tier, prefer shorter contract terms, and confirm support SLAs in writing rather than assuming them.

What add-ons should I expect on a Heap quote?

Session Replay and Connect are the main separately priced ones, and session overages apply above your contracted volume. Because no tier price is published, establish the full bundle — base tier, add-ons and overage rate — in writing before comparing against competitors, since a base-tier comparison will understate Heap against platforms that include replay as standard.

Sources

• Contentsquare — completes acquisition of Heap
• Factors.ai — what is Heap Analytics: pricing, pros and cons 2026
• G2 — Heap by Contentsquare pricing 2026
• PostHog — official pricing page
• Vendr — Statsig software pricing and plans 2026

Compiled from public sources; last verified 2026-09-17. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion based on documented capabilities, published pricing, and aggregated user reviews. DigiJaws does not accept payment for review placement or rating.