Umami — MIT-licensed analytics you can self-host for nothing — or $20 a month in the cloud, with the overage rate published to five decimal places.
Short answer: Umami is open-source, privacy-first web analytics. The self-hosted version is free under an MIT licence — deploy the Docker container against a Postgres database and add a script tag. Umami Cloud offers a free Hobby plan with 100,000 events a month, 3 websites and 6 months of retention, and a Pro plan at $20 a month with 1 million events, unlimited websites and 5 years of retention, with overages at $0.00002 per event.
On this page
Verdict at a glance
Overall rating: 4.5/5 ★★★★☆
Standout: A published per-event overage rate of $0.00002. Umami tells you the marginal cost of a single event, which is about as transparent as software pricing gets.
Watch out: Umami is deliberately lightweight. There is no session replay, no feature flags and no product analytics depth — it answers who visited and what they viewed, not why they behaved as they did.
Umami is the tool to reach for when you want to know your traffic without adopting a platform. It is MIT-licensed and self-hostable at genuinely zero cost — a Docker container, a Postgres database and a script tag — which for anyone already running Postgres means adding analytics costs a few hundred megabytes of RAM and nothing else. Your visitor data stays on your own infrastructure, which resolves the GDPR conversation before it starts. If you would rather not operate it, Umami Cloud is free for 100,000 events a month across 3 websites with 6 months of retention, and $20 a month for 1 million events, unlimited websites and 5 years of retention. The overage rate is published at $0.00002 per event, which is unusually precise and lets you calculate the cost of a traffic spike exactly. The trade-off is scope, and it is deliberate. Umami answers who came, from where, and what they looked at. It does not do session replay, feature flags, funnels of any depth, or the product analytics PostHog provides free at a million events a month. If you want a fast, private, cheap replacement for Google Analytics, this is close to ideal. If you want to understand behaviour rather than measure traffic, it is the wrong tool.
Quick facts
| Attribute | Detail |
|---|---|
| Ideal team | Site owners wanting fast, private traffic analytics without a platform |
| Learning curve | Very low — the dashboard is deliberately simple |
| Setup time | Minutes for Cloud; under an hour to self-host |
| Free trial | Free Hobby plan rather than a trial |
| Free tier | ⭐ Yes — 100K events/month, 3 websites, 6-month retention |
| Self-hosted | ⭐ Free forever under an MIT licence |
| Overage | ⭐ Published at $0.00002 per event |
| Key limit | ⚠️ No session replay, feature flags or deep product analytics |
Overview
Umami is a deliberate reaction against heavyweight analytics. It is open source under an MIT licence, privacy-focused by design, and small enough that self-hosting is genuinely trivial: run the Docker container, point it at a Postgres database, add a script tag to your site. For a developer already running Postgres for something else, adding Umami costs a few hundred megabytes of RAM and nothing more. Because the data lives on your own infrastructure, the GDPR and data-residency questions that complicate third-party analytics simply do not arise.
For teams who would rather not operate it, Umami Cloud provides a hosted version. The Hobby plan is free forever and covers up to 100,000 events a month across 3 websites with 6 months of data retention. Pro costs $20 a month and raises those to 1 million events a month, unlimited websites and 5 years of retention, with overages priced transparently at $0.00002 per additional event. That figure is worth pausing on: publishing marginal cost to five decimal places means you can calculate exactly what a traffic spike costs, which almost no analytics vendor allows.
What Umami does not do is the other half of the assessment. There is no session replay, no feature flagging, no experimentation, and product analytics depth that does not approach PostHog — which gives away a million analytics events a month free, alongside eleven other products. Umami answers who visited, where they came from, and what they viewed, quickly and privately. It does not answer why someone abandoned a checkout. That focus is a design decision rather than an omission, and it is why the tool is fast, cheap and easy to self-host. Choose it knowing the boundary.
Key features
- MIT licence — self-host free forever with no revenue conditions
- Privacy-first design — data stays on your infrastructure when self-hosted
- Docker deployment — container plus Postgres, nothing else required
- Published overage rate — $0.00002 per event above your plan
- Unlimited websites — on the Cloud Pro plan
- Free Hobby plan — 100,000 events a month across 3 websites
- 5-year retention — on Cloud Pro; 6 months on Hobby
- Lightweight tracking script — minimal page-weight impact
- Real-time dashboard — simple, fast reporting
- No cookie banner required — by virtue of its privacy design
Pricing (as of 2026-09-17)
Model: free MIT self-hosting, or cloud plans metered on events · Free tier: ⭐ yes — self-hosting free forever, plus a 100K-event Cloud Hobby plan · Entry paid: $20/mo (Cloud Pro)
| Plan | Price | Includes |
|---|---|---|
| Self-hosted | $0 — MIT licence | ⭐ Free forever with no revenue conditions · Docker container plus a Postgres database · data never leaves your infrastructure · you pay only compute |
| Cloud Hobby | $0 | Up to 100,000 events per month · 3 websites · 6 months of data retention · free forever |
| Cloud Pro | $20/mo | 1 million events per month · unlimited websites · 5 years of data retention · ⭐ overages at $0.00002 per additional event |
⭐ The self-hosted edition is free under an MIT licence with no revenue threshold attached — unlike Stable Diffusion‘s Community License, there is no point at which growth obliges you to buy something. Deploy the Docker container against Postgres and you own the deployment outright.
⭐ Cloud overages are published at $0.00002 per event, which lets you calculate the exact cost of a traffic spike before it happens. Publishing marginal cost to five decimal places is about as transparent as analytics pricing gets.
⚠️ Umami is deliberately narrow. There is no session replay, no feature flags, no experimentation and limited product analytics depth — PostHog gives away a million analytics events a month alongside eleven other products. Umami measures traffic; it does not explain behaviour.
Ratings breakdown
| Criterion | Score | Why |
|---|---|---|
| Ease Of Use | 5.0/5 | The simplest dashboard here, and trivially easy to deploy |
| Features | 3.5/5 | Deliberately narrow — traffic analytics only, by design |
| Value | 5.0/5 | Free to self-host under MIT, $20 for a million cloud events |
| Support | 3.5/5 | Community-driven for self-hosted; standard support on Cloud |
Pros
- MIT licence with no revenue threshold — free to self-host permanently
- Self-hosting is genuinely trivial: Docker container plus Postgres
- Data never leaves your infrastructure when self-hosted
- Free Cloud Hobby plan covers 100,000 events across 3 websites
- Cloud Pro at $20 covers 1 million events with unlimited websites
- Overage rate published at $0.00002 per event
- Five years of data retention on Cloud Pro
- Lightweight script with minimal page-weight impact
Cons
- ⚠️ No session replay, feature flags or experimentation
- ⚠️ Limited product analytics depth compared with PostHog
- Cloud Hobby retains only 6 months of data across 3 websites
- Self-hosting requires running and maintaining Postgres
- Community support only for self-hosted deployments
- Fewer integrations than the larger analytics platforms
- Answers what happened, not why it happened
Who it’s for
- Site owners wanting a fast, private Google Analytics replacement
- Developers already running Postgres who can self-host for nothing
- Organisations where visitor data must stay on their own infrastructure
- Teams who want traffic analytics without adopting a whole platform
Who it’s not for
- Product teams needing session replay or funnels — use PostHog
- Teams wanting experimentation and feature flags in the same tool
- Organisations needing enterprise support on a self-hosted deployment
- Anyone who needs to explain behaviour rather than measure traffic
Best use cases
- Replacing Google Analytics with a privacy-first alternative
- Self-hosting analytics alongside an existing Postgres instance for free
- Running unlimited client websites on one $20 Cloud Pro plan
- Calculating the exact cost of a traffic spike at $0.00002 per event
- Avoiding a cookie banner by virtue of the privacy-first design
Integrations
Umami is deliberately minimal on integrations: a tracking script, an API for querying your own data, and the fact that self-hosted data sits in your own Postgres database, which is the most flexible integration of all — anything that can query Postgres can query your analytics. That is a very different model from platforms offering dozens of prebuilt connectors, and it suits teams who would rather write a query than configure a destination.
How it compares
| Umami | Matomo | PostHog | Heap | |
|---|---|---|---|---|
| Entry paid | $20/mo Cloud Pro | €29/mo Cloud | $0 — usage above free tier | Growth ~$3,600/yr reported |
| Self-hosted cost | ⭐ Free, MIT licence | ⭐ Free, Community edition | Self-hostable | Not available |
| Free cloud tier | 100K events/month | Free trial only | ⭐ 1M events/month | 10K sessions/month |
| Overage published | ⭐ $0.00002 per event | Tiered by hits | Per product | No |
| Session replay | No | Yes, on paid plans | ⭐ 5K free monthly | Paid add-on |
| Websites at entry paid | ⭐ Unlimited | Tier-dependent | 1 project free, 6 paid | 1 project free |
| Best fit | Lightweight privacy analytics | Privacy-first GA alternative | Engineering-led product analytics | Autocapture analytics |
PostHog, Matomo and Umami figures are vendor-published or drawn from published documentation and verified 2026-09-17. Heap and Statsig paid pricing is third-party reported, as both publish limited public rates.
Alternatives
Matomo is the more feature-complete privacy-first option, also free to self-host, with session replay and heatmaps on paid plans. PostHog gives away a million analytics events a month alongside eleven other products if you need depth rather than simplicity. Heap and Statsig serve product analytics and experimentation respectively, both at considerably higher cost.
Recent changes
Umami continues to offer a self-hosted edition free under an MIT licence, deployed as a Docker container against a Postgres database with a script tag added to the site, with no per-site or revenue conditions attached. Umami Cloud provides a Hobby plan free forever covering up to 100,000 events a month across 3 websites with 6 months of data retention, and a Pro plan at $20 a month covering 1 million events a month, unlimited websites and 5 years of data retention. Cloud overages are published at $0.00002 per additional event. The product remains deliberately focused on privacy-first traffic analytics, without session replay, feature flagging or experimentation capabilities, and the lightweight tracking script continues to keep page-weight impact minimal.
Frequently asked questions
How much does Umami cost?
Self-hosting is free forever under an MIT licence — you pay only for compute. Umami Cloud offers a free Hobby plan with 100,000 events a month across 3 websites and 6 months of retention, and a Pro plan at $20 a month with 1 million events, unlimited websites and 5 years of retention, with overages at $0.00002 per event.
Is Umami really free to self-host?
Yes, with no revenue threshold or per-site condition — it is MIT-licensed. Deploy the Docker container, point it at a Postgres database and add a script tag. For a developer already running Postgres, the marginal cost is a few hundred megabytes of RAM. That is a genuinely unconditional free option, unlike source-available licences that impose revenue caps.
What does Umami not do?
Session replay, feature flags, experimentation and deep product analytics. It answers who visited, from where, and what they viewed — quickly and privately. It does not answer why someone abandoned a checkout. That narrowness is deliberate and is why it is fast and easy to self-host, but it means PostHog is the better choice if you need behavioural depth.
Does Umami require a cookie banner?
Its privacy-first design is intended to avoid the tracking that triggers consent requirements, and self-hosting keeps visitor data on your own infrastructure entirely. As always, confirm your specific obligations with your own legal advice rather than relying on a vendor’s positioning — but the architecture is designed to make that conversation short.
Umami or Matomo?
Matomo if you need more capability — it offers session recordings and heatmaps on paid plans and is a fuller Google Analytics replacement. Umami if you want the lightest possible deployment and the simplest dashboard. Both are free to self-host; Umami’s cloud is cheaper at $20 against Matomo’s €29, and Umami includes unlimited websites at that price.
How much does a traffic spike cost on Umami Cloud?
Exactly $0.00002 per event above your allowance, which Umami publishes. A spike of one million extra events therefore costs $20. Publishing marginal cost to five decimal places is unusual and genuinely useful — most analytics vendors either hide overages or move you to the next tier without telling you the rate first.
How many websites can I track on Umami?
Three on the free Cloud Hobby plan, unlimited on Cloud Pro at $20 a month, and unlimited on a self-hosted deployment. Unlimited websites at $20 makes Cloud Pro notably good value for agencies or anyone running several properties, since most competitors tier by site count as well as by volume.
Sources
- Umami — official pricing page
- Canivibecodeit — Umami Cloud pricing 2026: plans, free tier and verdict
- Matomo — official pricing page
- PostHog — official pricing page
- Factors.ai — what is Heap Analytics: pricing, pros and cons 2026
Compiled from public sources; last verified 2026-09-17. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion based on documented capabilities, published pricing, and aggregated user reviews. DigiJaws does not accept payment for review placement or rating.
Umami Review (4.5/5): Pricing & Verdict (2026). DigiJaws, 2026. https://digijaws.com/reviews/umami-review/