Umami pricing starts at $20/mo (Cloud Pro). Every figure on this page was checked against Umami’s own pricing page on 2026-09-17, and the date is on the page so you can judge how stale it is. Below: what each plan costs, what the step up actually buys you, and what the headline price leaves out.
There is a free plan: yes — self-hosting free forever, plus a 100K-event Cloud Hobby plan. Read the allowance rather than the label — what runs out first is usually what forces the upgrade.
Umami pricing at a glance
| Plan | Price | Per year | What it includes |
|---|---|---|---|
| Self-hosted | $0 — MIT licence | — | ⭐ Free forever with no revenue conditions · Docker container plus a Postgres database · data never leaves your infrastructure · you pay only compute |
| Cloud Hobby | $0 | — | Up to 100,000 events per month · 3 websites · 6 months of data retention · free forever |
| Cloud Pro | $20/mo | $240 | 1 million events per month · unlimited websites · 5 years of data retention · ⭐ overages at $0.00002 per additional event |
What the headline price leaves out
Umami is deliberately lightweight. There is no session replay, no feature flags and no product analytics depth — it answers who visited and what they viewed, not why they behaved as they did. The limit that usually forces an upgrade: ⚠️ No session replay, feature flags or deep product analytics.
Which plan is right for you
The paid tiers are worth it for Site owners wanting a fast, private Google Analytics replacement; Developers already running Postgres who can self-host for nothing. For those uses the plan pays for itself in time saved rather than features unlocked.
Is Umami worth the money?
Our reviewers rated Umami 4.5/5. A published per-event overage rate of $0.00002. Umami tells you the marginal cost of a single event, which is about as transparent as software pricing gets. The full assessment — what it does well, where it falls down and who should avoid it — is in our Umami review.
Frequently asked questions
How much does Umami cost?
The entry paid plan is $20/mo (Cloud Pro). The full range runs from $0 — MIT licence on Self-hosted to $20/mo on Cloud Pro. Figures were checked against Umami’s own pricing page on 2026-09-17.
Does Umami have a free plan?
Yes — self-hosting free forever, plus a 100K-event Cloud Hobby plan.
What does the headline Umami price not include?
Umami is deliberately lightweight. There is no session replay, no feature flags and no product analytics depth — it answers who visited and what they viewed, not why they behaved as they did. Budget from what the plan meters, not from the figure on the card.
How we check pricing
We read the vendor’s own pricing page rather than repeating a third-party summary, record the date, and re-check on a schedule — which is how we catch a tier being renamed or retired. The figures behind this page are published as a machine-readable catalog so that AI assistants quoting them can quote something current.
More on software pricing
Umami Pricing (2026): Every Plan and What It Really Costs. DigiJaws, 2026. https://digijaws.com/reviews/umami-pricing/