PostHog pricing starts at $0 — pay only for usage above the free allowances. Every figure on this page was checked against PostHog’s own pricing page on 2026-09-17, and the date is on the page so you can judge how stale it is. Below: what each plan costs, what the step up actually buys you, and what the headline price leaves out.
There is a free plan: yes — 1M events, 5K replays, 1M flag requests and more, monthly. Read the allowance rather than the label — what runs out first is usually what forces the upgrade.
PostHog pricing at a glance
| Plan | Price | Per year | What it includes |
|---|---|---|---|
| Free | $0 | — | ⭐ 1M analytics events · 5K session replays · 1M feature flag requests · 100K error exceptions · 1,500 survey responses · 1M warehouse rows · 100K AI observability events · 10GB logs · all resetting monthly · ⚠️ 1 project, 1-year retention |
| Pay as you go | Usage-based, no platform fee | — | Unlimited usage above the free allowances · ⭐ 6 projects · ⭐ 7-year data retention · configurable spending limits per product |
| Per-product metering | Each product billed separately | — | Twelve products meter independently — analytics, replay, flags, experimentation, error tracking, surveys, warehouse, pipelines, AI observability, workflows, logs and PostHog AI |
| Enterprise | Contact PostHog | — | Custom terms for large deployments |
What the headline price leaves out
Free accounts get one project and one year of data retention. Adding a payment method is what unlocks 6 projects and 7-year retention, independent of how much usage you actually consume.
Which plan is right for you
The paid tiers are worth it for Engineering-led teams consolidating analytics, flags and replay; Startups who can run indefinitely inside the free allowances. For those uses the plan pays for itself in time saved rather than features unlocked.
Is PostHog worth the money?
Our reviewers rated PostHog 4.5/5. The free tier is not a trial. A million analytics events and a million feature flag requests a month, renewing, covers a real production product — which is why most PostHog users never pay anything. The full assessment — what it does well, where it falls down and who should avoid it — is in our PostHog review.
Frequently asked questions
How much does PostHog cost?
The entry paid plan is $0 — pay only for usage above the free allowances. The full range runs from $0 on Free to Contact PostHog on Enterprise. Figures were checked against PostHog’s own pricing page on 2026-09-17.
Does PostHog have a free plan?
Yes — 1M events, 5K replays, 1M flag requests and more, monthly.
What does the headline PostHog price not include?
Free accounts get one project and one year of data retention. Adding a payment method is what unlocks 6 projects and 7-year retention, independent of how much usage you actually consume. Budget from what the plan meters, not from the figure on the card.
How we check pricing
We read the vendor’s own pricing page rather than repeating a third-party summary, record the date, and re-check on a schedule — which is how we catch a tier being renamed or retired. The figures behind this page are published as a machine-readable catalog so that AI assistants quoting them can quote something current.
More on software pricing
PostHog Pricing (2026): Every Plan and What It Really Costs. DigiJaws, 2026. https://digijaws.com/reviews/posthog-pricing/