Brevo — Multichannel marketing platform (email, SMS, WhatsApp, CRM) priced by emails sent, not by contact count.
Verdict at a glance
Overall rating: 4.0/5 ★★★★☆
Standout: Volume-based pricing with unlimited contacts, plus SMS/WhatsApp and a free CRM.
Watch out: Deliverability and support lag the category leaders, and there’s a big jump to the Professional tier.
Excellent value for budget-conscious SMBs who want true multichannel (email + SMS + WhatsApp) and don’t want to pay per contact. Not the pick if best-in-class deliverability or the deepest automation is your priority.
Quick facts
- Ideal team: Budget-conscious SMBs
- Learning curve: Low
- Setup time: Minutes
- Support: Email, chat (paid tiers)
- Key limit: Deliverability/support lag; steep jump to Professional
- Top integrations: Shopify, WooCommerce, WordPress
Real-world ratings (third-party)
The rating above is DigiJaws’s own editorial verdict. Here’s how it scores on independent review platforms, pulled directly from each platform as of 2026-08-07:
Ratings and review counts change as new reviews come in — check the linked platform for the live number. We don’t (yet) run our own on-site review collection, so we cite third-party aggregators for independent signal.
Overview
Brevo (formerly Sendinblue) is an all-in-one marketing platform spanning email campaigns, marketing automation, SMS and WhatsApp, a free CRM with sales tools, live chat, and transactional messaging. Its defining trait is pricing by emails sent rather than by contacts — so you can store unlimited contacts on every plan, including the free tier.
That makes it a cost-effective multichannel choice for teams with large or growing lists. The trade-offs are deliverability and support that reviewers say could be stronger, template/segmentation depth that trails the leaders, and a plan lineup that Brevo reshuffled in late 2025 when it retired the Business tier in favour of Standard.
Watch: official demo
Key features
- Email campaigns & marketing automation
- SMS and WhatsApp messaging
- Free CRM & sales pipeline
- Transactional email/SMS API
- Live chat & landing pages
- Aura AI assistant (all tiers)
Pricing (as of 2026-09-10)
Model: email-volume-based subscription (unlimited contacts) · Free tier: yes (300 emails/day) · Entry paid: Starter from $9/mo
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 300 emails/day, unlimited contacts, CRM |
| Starter | from $9/mo (5,000 emails); ~$18 for 20,000; ~$29 for 40,000 | No daily sending cap, basic email marketing; Brevo logo unless you add the paid removal add-on |
| Standard | from ~$18/mo | Marketing automation, A/B testing, advanced reporting, logo removal included |
| Professional | ~$449–$499/mo (reports differ) | Sub-accounts, advanced security & support |
| Enterprise | custom | Scale, SSO, dedicated support |
Volume-based pricing means contacts are unlimited on every tier; Starter prices scale with monthly send volume. Brevo retired its old Business plan in October 2025 — Standard is now the tier that adds automation and A/B testing, so older comparison articles referencing “Business” are out of date. Removing the Brevo logo on Starter is a paid add-on (reported around $10.80/mo). The jump from Standard to Professional remains steep.
⚠️ Sources disagree on the Professional list price (~$449 vs ~$499/mo) — treat it as a range and confirm on brevo.com. Deliverability and support reportedly lag the leaders. Pricing is subject to change — verify with the vendor.
Ratings breakdown
- Ease Of Use: 4.0/5
- Features: 4.0/5
- Value: 4.5/5
- Support: 3.5/5
Pros
- Priced by email volume — unlimited contacts on every plan
- Cost-effective multichannel (email + SMS + WhatsApp)
- Free CRM and a genuinely usable free tier
- Clean, approachable interface
Cons
- Deliverability could be stronger
- Support lags the leaders
- Steep jump from Standard to the Professional tier
- Starter lacks automation and charges extra to remove Brevo branding
- Templates & advanced segmentation trail competitors
Who it’s for
- Budget-conscious SMBs with large or growing lists
- Teams wanting email + SMS + WhatsApp in one tool
Who it’s not for
- Teams needing best-in-class deliverability & automation depth (use ActiveCampaign)
- Enterprises needing premium support
Best use cases
- Multichannel campaigns (email/SMS/WhatsApp)
- Transactional messaging
- SMB CRM + automation on a budget
Integrations
Shopify, WooCommerce, WordPress, Zapier, API.
Alternatives
Mailchimp, ActiveCampaign, HubSpot.
Recent changes
Rolled out the Aura AI assistant across tiers and expanded WhatsApp campaign support. Re-verified 2026-08-17: Brevo retired the Business plan in October 2025 and replaced it with Standard (from ~$18/mo) as the automation tier — the pricing table above has been corrected accordingly, and Starter volume breakpoints plus the paid logo-removal add-on are now documented. Rating held at 4.0/5; the rename is a lineup change rather than a change in what you get for the money.
Frequently asked questions
Is Brevo free?
Yes. Brevo’s Free plan includes 300 emails per day, unlimited stored contacts, and its free CRM; paid Starter pricing begins around $9/month for 5,000 emails with no daily cap.
What happened to Brevo’s Business plan?
Brevo retired the Business plan in October 2025. The tier that now sits above Starter is called Standard (from roughly $18/month), and it is the entry point for marketing automation, A/B testing and advanced reporting — so any guide still quoting a Brevo “Business” plan is referring to the old lineup.
Why does Brevo price by email volume instead of contact count?
Brevo charges based on how many emails you actually send rather than how many contacts you store, so you can hold an unlimited list on every plan — including the free tier — which is a real cost advantage for teams with large or fast-growing lists compared to per-contact pricing models like Mailchimp’s.
What is Brevo not good for?
Brevo isn’t the top pick if best-in-class deliverability or the deepest marketing automation is your priority — reviewers say ActiveCampaign goes further there — and the jump in price from the Standard tier to Professional is notably steep.
What is Brevo’s rating on G2 and Capterra?
As of 2026-08-07, Brevo holds 4.5/5 on G2 (2,619 reviews, listed as “Brevo Marketing Platform”) and 4.6/5 on Capterra (3,504 reviews). See the ratings table above for links to the live pages.
Similar tools in Email Marketing
Sources
- https://www.brevo.com/pricing/
- https://www.emailtooltester.com/en/reviews/brevo/pricing/
- https://www.emailvendorselection.com/brevo-pricing/
- https://thecmo.com/tools/brevo-review/
Compiled from public sources; last verified 2026-08-17. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion.
Head-to-head: Brevo vs ActiveCampaign · Mailchimp vs Brevo
Brevo Review (4.0/5): Features, Pricing & Verdict (2026). DigiJaws, 2026. https://digijaws.com/reviews/brevo/