Kit — Creator-focused email marketing platform with a generous free plan, clean automations, and digital product sales.
Verdict at a glance
Overall rating: 4/5 ★★★★☆
Standout: A genuinely generous free plan (up to 10,000 subscribers) plus creator-friendly automations and commerce.
Watch out: The free plan limits you to one automation and sequence, and the 2025 price increase removed the cheap entry tier.
The default email tool for creators, newsletter writers, and coaches who want simple automations and to sell products to their audience.
Overview
Kit (formerly ConvertKit) is an email marketing platform built for creators. It offers visual automations, broadcasts, landing pages and forms, and the ability to sell digital products and subscriptions — all with a strong focus on simplicity and deliverability.
Its standout is a free plan that supports up to 10,000 subscribers. The catch: the free tier allows only one automation and one sequence, and a September 2025 price increase removed the old cheap entry tier.
Key features
- Visual automations
- Email broadcasts
- Landing pages & forms
- Sell digital products & subscriptions
- Segmentation & tagging
- Creator Network
- Strong deliverability
Pricing (as of 2026-06-14)
Model: subscriber-based tiered subscription · Free tier: yes (up to 10,000 subscribers; 1 automation/sequence) · Entry paid: Creator from $39/mo (1,000 subscribers; $33 annual)
| Plan | Price | Includes |
|---|---|---|
| Newsletter (Free) | $0 | Up to 10,000 subscribers, unlimited emails, 1 automation/sequence, sell products |
| Creator | from $39/mo | Unlimited automations & sequences, integrations |
| Creator Pro | from $79/mo | Newsletter referrals, advanced reporting, custom audiences |
⚠️ Pricing scales with subscriber count; verify current tiers on kit.com.
Ratings breakdown
- Ease Of Use: 4.3/5
- Features: 4/5
- Value: 4/5
- Support: 4/5
Pros
- Very generous free plan (to 10,000 subscribers)
- Creator-friendly and easy to use
- Clean visual automations
- Sell digital products natively
- Good deliverability
Cons
- Pricing scales with subscribers
- Free plan limited to 1 automation/sequence
- Templates/design simpler than rivals
- Reporting basic on lower tiers
Who it’s for
- Creators, newsletter writers, and coaches
- Solopreneurs selling digital products
Who it’s not for
- Ecommerce-heavy brands (use Klaviyo)
- Teams needing advanced design or CRM
Best use cases
- Creator newsletters
- Automated email sequences
- Selling digital products
- Lead capture
Integrations
Shopify, WordPress, Teachable, Zapier, API.
Alternatives
Mailchimp, Brevo, Beehiiv.
Recent changes
Rebranded from ConvertKit to Kit, raised prices in September 2025, and expanded the Creator Network.
Sources
- https://www.sendx.io/blog/convertkit-pricing
- https://www.emailtooltester.com/en/reviews/convertkit/pricing/
- https://mailsoftly.com/blog/kit-pricing/
Compiled from public sources; last verified 2026-06-14. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion.
Frequently asked questions
How much does Kit cost?
Kit uses a subscriber-based tiered subscription. Entry paid: Creator from $39/mo. Free tier: yes (up to 10,000 subscribers). Verify current pricing on the vendor site.
What is Kit best for?
A genuinely generous free plan (up to 10,000 subscribers) plus creator-friendly automations and commerce.
What are the best alternatives to Kit?
Alternatives include Mailchimp, Brevo, Beehiiv.
