Kit — Creator-focused email marketing platform with a generous free plan, clean automations, and digital product sales.
Verdict at a glance
Overall rating: 4/5 ★★★★☆
Standout: A genuinely generous free plan (up to 10,000 subscribers) plus creator-friendly automations and commerce.
Watch out: The free plan limits you to one automation and sequence, and the 2025 price increase removed the cheap entry tier.
The default email tool for creators, newsletter writers, and coaches who want simple automations and to sell products to their audience.
Real-world ratings (third-party)
The rating above is DigiJaws’s own editorial verdict. Here’s how it scores on independent review platforms, pulled directly from each platform as of 2026-08-07:
Ratings and review counts change as new reviews come in — check the linked platform for the live number. We don’t (yet) run our own on-site review collection, so we cite third-party aggregators for independent signal.
Overview
Kit (formerly ConvertKit) is an email marketing platform built for creators. It offers visual automations, broadcasts, landing pages and forms, and the ability to sell digital products and subscriptions — all with a strong focus on simplicity and deliverability.
Its standout is a free plan that supports up to 10,000 subscribers. The catch: the free tier allows only one automation and one sequence, and a September 2025 price increase removed the old cheap entry tier.
Watch: official demo
Key features
- Visual automations
- Email broadcasts
- Landing pages & forms
- Sell digital products & subscriptions
- Segmentation & tagging
- Creator Network
- Strong deliverability
Pricing (as of 2026-09-10)
Model: subscriber-based tiered subscription · Free tier: yes (up to 10,000 subscribers; 1 automation/sequence) · Entry paid: Creator $39/mo at 1,000 subscribers ($33/mo billed yearly)
| Plan | Price | Includes |
|---|---|---|
| Newsletter (Free) | $0 | ★ Up to 10,000 subscribers · unlimited landing pages, forms and broadcasts · audience tagging and segmentation · sell digital products |
| Creator | $39/mo at 1,000 subscribers ($33/mo billed yearly, $390/yr) | Unlimited visual automations and sequences · Kit MCP · A/B testing · SMS marketing · remove Kit branding |
| Pro | $79/mo at 1,000 subscribers ($66/mo billed yearly, $790/yr) | Subscriber Signals · engagement analytics · unlimited users · insights dashboard |
⚠️ Pricing scales with subscriber count; verify current tiers on kit.com.
Ratings breakdown
- Ease Of Use: 4.3/5
- Features: 4/5
- Value: 4/5
- Support: 4/5
Pros
- Very generous free plan (to 10,000 subscribers)
- Creator-friendly and easy to use
- Clean visual automations
- Sell digital products natively
- Good deliverability
Cons
- Pricing scales with subscribers
- Free plan limited to 1 automation/sequence
- Templates/design simpler than rivals
- Reporting basic on lower tiers
Who it’s for
- Creators, newsletter writers, and coaches
- Solopreneurs selling digital products
Who it’s not for
- Ecommerce-heavy brands (use Klaviyo)
- Teams needing advanced design or CRM
Best use cases
- Creator newsletters
- Automated email sequences
- Selling digital products
- Lead capture
Integrations
Shopify, WordPress, Teachable, Zapier, API.
Alternatives
Mailchimp, Brevo, Beehiiv.
Recent changes
Kit’s pricing is unchanged, but its page now leads with the yearly rate. As verified on 2026-09-10, Creator is $39 a month at 1,000 subscribers, or $33 a month billed yearly ($390 a year), with Pro at $79 and $66 respectively — the $33 and $66 figures are the annual rates rather than a price cut, which is worth noting because the pricing page shows them by default. The free Newsletter plan still covers up to 10,000 subscribers, one of the most generous free tiers in email marketing; the paid tiers buy automation depth rather than list size.
Frequently asked questions
Is Kit the same as ConvertKit?
Yes. ConvertKit rebranded to Kit in 2024 — same company, same product, new name. You will still see it written as ConvertKit or Convert Kit, and plenty of tutorials, pricing comparisons and integration docs still use the original spelling. Everything in this review applies to both names.
Is Kit free?
Yes. Kit’s Newsletter (free) plan supports up to 10,000 subscribers with unlimited emails, though it’s limited to one automation and one sequence; paid Creator pricing starts from $39/month for 1,000 subscribers ($33/month billed annually).
Why does Kit’s free plan cap you at one automation?
Kit’s free tier is unusually generous on subscriber count (up to 10,000) precisely because it holds back on automation depth — capping you to a single automation and sequence — so the product still gives paid users a clear reason to upgrade even though the free list-size ceiling is high.
What is Kit not good for?
Kit isn’t the right fit for ecommerce-heavy brands that need deep behavioral segmentation and revenue attribution (Klaviyo is built for that), or teams that need advanced design templates or built-in CRM features.
What is Kit’s rating on G2 and Capterra?
As of 2026-08-07, Kit holds 4.4/5 on G2 (236 reviews, listed under its former name ConvertKit) and 4.6/5 on Capterra (243 reviews). See the ratings table above for links to the live pages.
Similar tools in Email Marketing
Sources
- https://www.sendx.io/blog/convertkit-pricing
- https://www.emailtooltester.com/en/reviews/convertkit/pricing/
- https://mailsoftly.com/blog/kit-pricing/
Compiled from public sources; last verified 2026-09-10. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion.
Head-to-head: Kit vs Mailchimp
Kit (ConvertKit) Review (4.0/5): Features, Pricing & Verdict (2026). DigiJaws, 2026. https://digijaws.com/reviews/kit-convertkit/