MailerLite — A clean, affordable email marketing platform with a visual automation builder, websites, and landing pages, popular with creators and small businesses.
Verdict at a glance
Overall rating: 4/5 ★★★★☆
Standout: One of the best value-to-simplicity ratios in email marketing — a genuinely easy interface with a visual automation builder available even on the free plan.
Watch out: The free tier was cut back in late 2025 (fewer subscribers and monthly emails), and automation lacks multi-trigger and deep behavioral logic.
A strong pick for creators, bloggers, and small businesses that want clean, effective email without complexity or high cost. Ecommerce teams needing advanced revenue tracking and product recommendations may outgrow it.
Real-world ratings (third-party)
The rating above is DigiJaws’s own editorial verdict. Here’s how it scores on independent review platforms, pulled directly from each platform as of 2026-08-06:
| Platform | Rating | Reviews |
|---|---|---|
| G2 | 4.6/5 | 1,113 |
| Capterra | 4.7/5 | 2,322 |
Ratings and review counts change as new reviews come in — check the linked platform for the live number. We don’t (yet) run our own on-site review collection, so we cite third-party aggregators for independent signal.
Overview
MailerLite is an email marketing service built around simplicity and affordability. It pairs a clean drag-and-drop editor with a visual automation workflow builder, plus extras most competitors reserve for higher tiers — a free website builder, landing pages, signup forms, and even digital product and paid-newsletter selling. The interface is approachable enough for beginners while still giving experienced marketers room to grow, which is the main reason it’s a perennial favorite among creators and small businesses.
In 2026 the plan lineup is Free, Comfort, Power, and Enterprise. The Free plan remains usable but was tightened in late 2025 (subscriber and monthly-send caps were reduced), nudging growing senders toward paid tiers sooner. Comfort unlocks most features with generous-but-capped limits, while Power adds unlimited monthly emails, unlimited automations and pages, and 24/7 live chat. The trade-off versus specialist ecommerce platforms is automation depth: MailerLite doesn’t natively support multi-trigger workflows, product-level revenue tracking, or AI product recommendations.
Watch it in action
MailerLite’s own tutorial on growing an email list from zero to 10,000 subscribers using its tools.
“How to build an email list from scratch to 10k” — official video.
Key features
- Drag-and-drop email editor with unlimited templates (paid)
- Visual marketing automation builder (available on Free)
- Free website builder, landing pages, and signup forms
- Sell digital products, subscriptions, and paid newsletters
- AI writing assistant and Smart Sending
- Segmentation, A/B and multivariate testing
- Preference center and dynamic/auto-resend emails
Pricing (as of 2026-07-13)
Model: subscription priced by subscriber count · Free tier: yes (up to 250 subscribers, ~2,500 emails/mo) · Entry paid: Comfort from $12/mo (500 subscribers)
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Up to 250 subscribers, ~2,500 emails/mo, 2 seats, automations, a website, landing page, and forms |
| Comfort | From ~$12/mo (500 subscribers) | Most features; monthly sends ~10x subscriber tier; capped automations, sites/pages, forms; unlimited templates, AI assistant, Smart Sending |
| Power | From ~$25/mo | Unlimited monthly emails, unlimited seats, unlimited automations/pages/forms, multiple automation triggers, 24/7 live chat |
| Enterprise | Custom | For 100K+ subscribers; dedicated support and advanced needs |
Pricing scales with your subscriber count, so the monthly figure rises as your list grows. Annual billing saves ~10%, and verified 501(c)(3) nonprofits get 30% off (not combinable with the annual discount). Note: the Free plan was reduced in late 2025 — the subscriber cap and monthly-send allowance are lower than in prior years.
⚠️ Pricing, plan limits, and free-tier caps are subject to change — verify current plans on mailerlite.com before relying on these figures.
Ratings breakdown
- Ease Of Use: 4.6/5
- Features: 4.0/5
- Value: 4.3/5
- Support: 3.9/5
Pros
- Excellent value — among the most affordable full-featured email tools
- Clean, beginner-friendly interface
- Visual automation builder available even on the free plan
- Bundled website builder, landing pages, and digital-product selling
- Strong deliverability and useful AI writing assistant
Cons
- Free plan was cut back in late 2025 (fewer subscribers and sends)
- Automation lacks multi-trigger and deep behavioral logic by default
- No native product-level revenue tracking or AI product recommendations
- Live chat is reserved for the Power tier
- Manual account approval can delay first sends
Who it’s for
- Creators, bloggers, and newsletter writers
- Small businesses wanting affordable, simple email
- Beginners who value an easy interface
- Anyone who wants email, a site, and landing pages in one tool
Who it’s not for
- Ecommerce teams needing deep revenue tracking (consider Klaviyo)
- Marketers who need complex multi-trigger automations
- Large lists wanting the very cheapest per-subscriber rate at scale
Best use cases
- Newsletters and creator audiences
- Small-business email campaigns and automations
- Landing pages and lead-capture forms
- Selling digital products or paid subscriptions
Integrations
Native integrations with WordPress, Shopify, WooCommerce, Stripe, Zapier, and many CMS/ecommerce tools, plus a developer API and Make/Zapier connectors for extending workflows.
Alternatives
Kit (ConvertKit), Brevo, Mailchimp, MailerSend, EmailOctopus, Beehiiv.
Recent changes
MailerLite restructured its paid lineup around Comfort and Power plans and, effective September 2025, reduced the Free plan’s limits — the subscriber cap dropped (to 250 for new accounts in current listings) and the monthly-send allowance was cut. Power now bundles unlimited monthly emails, unlimited automations/pages, and 24/7 live chat.
Frequently asked questions
Is MailerLite free?
Yes. MailerLite’s free plan includes up to 250 subscribers and about 2,500 emails/month, plus the visual automation builder, a website, a landing page, and forms. The free tier was reduced in late 2025, so check current limits before relying on it long-term.
Why does MailerLite cost more as my list grows?
MailerLite prices its Comfort and Power plans by subscriber count, so the monthly price rises in line with your list size. Annual billing saves about 10%, and verified 501(c)(3) nonprofits get a 30% discount.
What is MailerLite not good for?
MailerLite isn’t built for ecommerce teams that need deep revenue tracking or AI product recommendations, or for marketers who need complex multi-trigger automation workflows — those users are usually better served by a platform like Klaviyo.
What is MailerLite’s rating on G2 and Capterra?
As of 2026-08-06, MailerLite holds 4.6/5 on G2 (1,113 reviews) and 4.7/5 on Capterra (2,322 reviews). See the ratings table above for links to the live pages.
Similar tools in Email Marketing
Sources
- https://www.mailerlite.com/pricing
- https://emailoctopus.com/blog/mailerlite-pricing-update
- https://www.emailtooltester.com/en/reviews/mailerlite/
Compiled from public sources; last verified 2026-07-13. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion.
MailerLite Review (4/5): Features, Pricing & Verdict (2026). DigiJaws, 2026. https://digijaws.com/reviews/mailerlite-review/