Loops — One plan, all features, priced only on contacts — with transactional email included and team seats free.
Short answer: Loops is an email platform for SaaS companies with a deliberately simple model: one plan with all features, priced by contact count. The free tier covers 1,000 subscribed contacts and 4,000 monthly sends at up to 10 emails per second, with a “Powered by Loops” footer. Paid plans start at $49 a month for 5,000 contacts and $99 for 10,000, with unlimited sends, transactional email at no extra charge and free team seats.
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Verdict at a glance
Overall rating: 4.0/5 ★★★★☆
Standout: Transactional email included at no additional charge, on a contact-priced plan. Most vendors bill those separately and on different units.
Watch out: $49 for 5,000 contacts is roughly double EmailOctopus at the same list size. You are paying for simplicity and included transactional email, not for the lowest price.
Loops has made one decision and stuck to it: a single plan with every feature, priced only on how many contacts you hold. No feature tiers, no per-email charges, no upgrade paths to reason about, and — unusually — no charge for team seats. Transactional email is included rather than sold as a second product on a second pricing unit, which for a SaaS company sending both lifecycle campaigns and password resets removes a genuine piece of complexity. Paid plans deliver unlimited sends at up to 1,000 emails per second per team, so send volume simply stops being a variable. The free tier is real, if small: 1,000 contacts, 4,000 monthly sends, all features, with a “Powered by Loops” footer and no credit card required. What Loops is not is cheap. Paid plans begin at $49 a month for 5,000 contacts and $99 for 10,000, climbing through several hundred dollars at 50,000 and into the thousands on very large lists. EmailOctopus is reported at roughly $20 for a similar 5,000-contact list, and Drip includes deeper ecommerce automation at $39. Loops is priced for the simplicity and the included transactional sending, and for a SaaS team that values not thinking about email billing, that is a defensible trade — just make it knowingly.
Quick facts
| Attribute | Detail |
|---|---|
| Ideal team | SaaS companies wanting lifecycle and transactional email in one plan |
| Learning curve | Very low — there is only one plan to understand |
| Setup time | Under an hour |
| Free trial | Free plan, no credit card required |
| Free tier | Yes — 1,000 contacts, 4,000 sends/month, ⚠️ with Loops footer |
| Feature gating | ⭐ None — all features on every plan including free |
| Team seats | ⭐ Free — no per-seat charge |
| Key limit | ⚠️ $49 for 5,000 contacts is roughly 2x EmailOctopus |
Overview
Loops takes the simplest possible approach to email pricing: one plan containing all features, priced by contact count. There are no feature tiers to compare, no per-email charges to forecast and no upgrade path to reason about — the only question is how many contacts you hold. For a SaaS team that has previously spent a procurement cycle mapping which automation lives on which tier, that clarity has real value, and it is the product’s central proposition rather than a side benefit.
The free plan covers up to 1,000 subscribed contacts and 4,000 sends a month at up to 10 emails per second, with all features included, a “Powered by Loops” footer on emails and no credit card required. Paid plans remove the footer, provide unlimited sends at up to 1,000 emails per second per team, include transactional email at no additional charge, and do not charge for team seats. Paid pricing starts at $49 a month for 5,000 contacts and $99 for 10,000, stepping up through tens of thousands of contacts to several hundred dollars a month above 50,000 and into the thousands on very large lists. Annual billing is reported to reduce the monthly cost.
The inclusion of transactional email deserves emphasis because it removes a structural annoyance. Most vendors price marketing on contacts and transactional on sends, so a SaaS product ends up with two bills on two units and two integrations. Loops folds both into the contact-priced plan. The counterweight is simply price: $49 for 5,000 contacts is roughly twice what EmailOctopus is reported to charge for a comparable list, and Drip delivers deeper ecommerce automation at $39 for 2,500. Loops is not competing on cost, and buyers should choose it for the model rather than despite the price.
Key features
- One plan, all features — no feature tiers at any contact level
- Transactional email included — at no additional charge on paid plans
- Unlimited sends on paid plans — up to 1,000 emails per second per team
- Free team seats — no per-seat charge for colleagues
- Contact-based pricing only — the single variable in your bill
- Free plan with all features — 1,000 contacts and 4,000 monthly sends
- Visual campaign and loop builder — lifecycle sequences for SaaS
- Developer-friendly API — trigger emails from product events
- No credit card required — to start on the free plan
- Annual billing discount — reported to reduce the monthly rate
Pricing (as of 2026-09-15)
Model: single plan priced on contact count; all features included at every level · Free tier: yes — 1,000 contacts, 4,000 sends/month, with Loops branding · Entry paid: $49/mo (5,000 contacts)
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Up to 1,000 subscribed contacts · 4,000 sends/month · up to 10 emails per second · all features included · ⚠️ “Powered by Loops” footer · no credit card required |
| Paid — 5,000 contacts | $49/mo | Unlimited sends up to 1,000 emails per second per team · transactional email included at no extra charge · free team seats · no Loops branding |
| Paid — 10,000 contacts | $99/mo | Identical feature set — only the contact allowance changes |
| Higher tiers | Several hundred dollars at 50,000+ contacts | Steps up through tens of thousands of contacts and into the thousands per month on very large lists · annual billing reported to reduce the monthly cost |
⭐ Every feature is included at every level, including the free plan, and team seats cost nothing. Transactional email is bundled into the contact-priced plan rather than billed separately on send volume — for a SaaS product sending both lifecycle campaigns and password resets, that removes two bills, two units and two integrations.
⚠️ Loops is not competing on price. $49 for 5,000 contacts is roughly twice what EmailOctopus is reported to charge at a comparable list size, and Drip includes deeper ecommerce automation at $39 for 2,500 contacts. Choose Loops for the pricing model and included transactional sending, not for the lowest bill.
The free plan carries a “Powered by Loops” footer on every email and caps sends at 4,000 a month with a 10-per-second rate limit, so it suits early-stage products rather than established sending.
Ratings breakdown
| Criterion | Score | Why |
|---|---|---|
| Ease Of Use | 4.5/5 | One plan means there is nothing to work out before buying |
| Features | 4.0/5 | Complete for SaaS lifecycle email; lighter on ecommerce workflows |
| Value | 3.5/5 | Roughly double EmailOctopus at comparable list sizes |
| Support | 4.0/5 | Solid, and the pricing model itself removes most support questions |
Pros
- One plan with all features — no tier comparison required
- Transactional email included at no additional charge
- Unlimited sends on paid plans at up to 1,000 emails per second
- Team seats are free, so colleagues cost nothing to add
- Free plan includes every feature, not a reduced subset
- Priced on a single variable, making budgets trivial to forecast
- No credit card required to start
- Developer-friendly API for triggering email from product events
Cons
- ⚠️ $49 for 5,000 contacts is roughly double EmailOctopus at that size
- ⚠️ Free plan carries a “Powered by Loops” footer on every email
- Free plan capped at 4,000 monthly sends and 10 emails per second
- Fewer ecommerce automations than Drip or Omnisend
- Exact tier pricing above 10,000 contacts is not clearly published
- Contact-only pricing penalises large lists with low send frequency
- Smaller integration ecosystem than the established platforms
Who it’s for
- SaaS companies wanting lifecycle and transactional email in one plan
- Teams who value not having to reason about pricing tiers
- Companies with many colleagues who need access, given free seats
- Early-stage products who can run on the 1,000-contact free plan
Who it’s not for
- Cost-focused senders — EmailOctopus is roughly half the price
- Ecommerce stores needing cart-recovery depth — use Drip or Omnisend
- Teams with very large lists they email infrequently
- Anyone unwilling to show a “Powered by Loops” footer while on free
Best use cases
- Running SaaS onboarding sequences and password resets from one platform
- Sending unlimited product announcements without per-email cost
- Giving an entire team access to email tooling without per-seat charges
- Starting a new product on the free plan’s 1,000 contacts
- Triggering lifecycle emails from product events through the API
Integrations
Loops provides a developer-friendly API for triggering emails from product events, which is the integration that matters for its SaaS audience — lifecycle email is only useful if it fires on what users actually do. The wider connector ecosystem is smaller than that of the established marketing platforms, consistent with a product aimed at teams who will write the integration rather than configure it.
How it compares
| Loops | EmailOctopus | Resend | Drip | |
|---|---|---|---|---|
| Entry paid | $49/mo (5,000 contacts) | $10/mo (500 subscribers) | $20/mo (50,000 emails) | $39/mo (2,500 contacts) |
| At ~5,000 contacts | $49/mo | Reported ~$20/mo | Marketing $40/mo | ~$89/mo |
| Transactional included | ⭐ Yes, no extra charge | No | Priced separately | No |
| All features at every tier | ⭐ Yes | ⭐ Yes | No — tiered domains | ⭐ Yes |
| Team seats | ⭐ Free | Unlimited on Pro | Unlimited | Unlimited |
| Free tier | 1,000 contacts | 2,500 subscribers | 3,000 emails | No — 14-day trial |
| Best fit | Simple SaaS email | Cheapest full-feature | Developer transactional | Ecommerce automation |
Resend, EmailOctopus and Loops free-tier figures are vendor-published and verified 2026-09-15. Drip, Constant Contact and some EmailOctopus and Loops paid tiers are from published third-party reporting where the vendors’ own pages could not be verified directly.
Alternatives
EmailOctopus uses the same no-feature-gating principle at roughly half the price, though without included transactional email. Resend is the stronger choice if transactional volume is your main requirement and you want published overage rates. Drip includes every feature from $39 with far deeper ecommerce automation. Constant Contact is the traditional SMB option, and the most heavily feature-gated here.
Recent changes
Loops continues to operate a single-plan model priced by contact count with all features included at every level. The free plan covers up to 1,000 subscribed contacts and 4,000 sends a month at up to 10 emails per second, includes all features, carries a “Powered by Loops” footer and requires no credit card. Paid plans remove the branding, provide unlimited sends at up to 1,000 emails per second per team, include transactional email at no additional charge and do not charge for team seats. Paid pricing starts at $49 a month for 5,000 contacts and $99 a month for 10,000, stepping up through tens of thousands of contacts to several hundred dollars a month above 50,000 subscribers and into the thousands on very large lists. Annual billing is reported to reduce the monthly cost. Loops does not operate feature tiers, per-email charges or per-seat pricing at any level.
Frequently asked questions
How much does Loops cost?
The free plan covers 1,000 contacts and 4,000 monthly sends. Paid plans start at $49 a month for 5,000 contacts and $99 for 10,000, stepping up to several hundred dollars a month above 50,000 contacts and into the thousands on very large lists. All features are included at every level, team seats are free, and annual billing is reported to reduce the monthly rate.
Does Loops include transactional email?
Yes, at no additional charge on paid plans. This is one of its better decisions: most vendors price marketing on contacts and transactional on send volume, leaving a SaaS product with two bills, two units and two integrations. Loops folds both into the contact-priced plan, which removes real operational complexity even though the headline price is higher.
Is Loops expensive?
Compared with the alternatives, yes. $49 for 5,000 contacts is roughly double what EmailOctopus is reported to charge at that list size, and Drip includes deeper ecommerce automation at $39 for 2,500. Loops is priced for its simplicity and included transactional sending — a defensible trade, but one to make deliberately.
What does Loops’s free plan include?
Up to 1,000 subscribed contacts, 4,000 sends a month at up to 10 emails per second, and all features — Loops does not restrict capability on the free tier. Emails carry a “Powered by Loops” footer and no credit card is required. It suits an early-stage product genuinely testing the platform rather than an established sender.
Does Loops charge per team seat?
No. Team seats are free at every level, so adding colleagues costs nothing. Combined with unlimited sends on paid plans, that leaves contact count as the single variable in your bill — which is the whole point of the model, and makes budgeting considerably simpler than platforms metering seats, sends and features simultaneously.
Loops or Resend?
Resend if transactional email is your dominant use case and you want published, declining overage rates — it prices transactional on sends, which is the correct unit for that job. Loops if you want lifecycle marketing and transactional together on one contact-priced plan and prefer not to manage two products. Both are aimed at SaaS teams, from different starting points.
How does Loops pricing work above 10,000 contacts?
It continues to step up by contact count, reaching several hundred dollars a month above 50,000 subscribers and into the thousands on very large lists, with the same all-features-included structure throughout. The exact tier boundaries above 10,000 are not as clearly published as the lower steps, so confirm your specific bracket with Loops before committing to a large list.
Sources
- Loops — official pricing page
- That Marketing Buddy — Loops pricing 2026: free plan plus paid from $49/month
- Sequenzy — Loops pricing explained 2026: free and subscriber brackets
- EmailOctopus — official pricing page
- Resend — official pricing page
Compiled from public sources; last verified 2026-09-15. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion based on documented capabilities, published pricing, and aggregated user reviews. DigiJaws does not accept payment for review placement or rating.
Loops Review (4/5): Pricing & Verdict (2026). DigiJaws, 2026. https://digijaws.com/reviews/loops-review/