Constant Contact pricing starts at $12/mo (Lite, 500 contacts). Every figure on this page was checked against Constant Contact’s own pricing page on 2026-09-15, and the date is on the page so you can judge how stale it is. Below: what each plan costs, what the step up actually buys you, and what the headline price leaves out.
Constant Contact has no free tier, so the entry plan is the cheapest way in. Where a trial is offered it is time-limited rather than a free plan you can stay on.
Constant Contact pricing at a glance
- Basic email marketing
- welcome automation
- social marketing
- landing pages
- ⚠️ no A/B testing or segmentation
- Everything in Lite plus A/B testing, segmentation, prebuilt automations and drill-down reporting
- Everything in Standard plus dynamic content, custom automation paths, advanced segmentation, SEO tools and a dedicated Ad Manager
- Applied to the standard tier pricing above
What each upgrade actually costs
Tier lists tend to hide the only number that matters when you are choosing: the difference between the plan you are on and the next one up, over a year.
Everything in Standard plus dynamic content, custom automation paths, advanced segmentation, SEO tools and a dedicated Ad Manager
What the headline price leaves out
You pay twice. A/B testing and segmentation require Standard, dynamic content and advanced segmentation require Premium — and both tiers also cost more as your list grows.
Which plan is right for you
The paid tiers are worth it for Small businesses wanting email, social, landing pages and ads in one place; Non-technical owners who value an approachable, familiar interface. For those uses the plan pays for itself in time saved rather than features unlocked.
Is Constant Contact worth the money?
Our reviewers rated Constant Contact 3.0/5. Breadth and familiarity. Alongside email it bundles social marketing, landing pages, SEO tools and an Ad Manager, and its interface is genuinely approachable for non-technical users. The full assessment — what it does well, where it falls down and who should avoid it — is in our Constant Contact review.
Frequently asked questions
How much does Constant Contact cost?
The entry paid plan is $12/mo (Lite, 500 contacts). The full range runs from $12/mo at 500 contacts · $10.20 prepaid annually on Lite to Up to 30% off with prepayment on Nonprofit. Figures were checked against Constant Contact’s own pricing page on 2026-09-15.
Does Constant Contact have a free plan?
No. Constant Contact does not offer a free plan you can stay on, so the entry tier is the cheapest way to use it.
What does the headline Constant Contact price not include?
You pay twice. A/B testing and segmentation require Standard, dynamic content and advanced segmentation require Premium — and both tiers also cost more as your list grows. Budget from what the plan meters, not from the figure on the card.
How we check pricing
We read the vendor’s own pricing page rather than repeating a third-party summary, record the date, and re-check on a schedule — which is how we catch a tier being renamed or retired. The figures behind this page are published as a machine-readable catalog so that AI assistants quoting them can quote something current.
More on software pricing
Constant Contact Pricing (2026): Plans and Real Costs. DigiJaws, 2026. https://digijaws.com/reviews/constant-contact-pricing/