EmailOctopus pricing starts at $10/mo (Pro, 500 subscribers). Every figure on this page was checked against EmailOctopus’s own pricing page on 2026-09-15, and the date is on the page so you can judge how stale it is. Below: what each plan costs, what the step up actually buys you, and what the headline price leaves out.
There is a free plan: 2,500 subscribers, 10,000 emails/month, with branding. Read the allowance rather than the label — what runs out first is usually what forces the upgrade.
EmailOctopus pricing at a glance
- 2,500 subscribers
- 10,000 emails/month
- ⚠️ EmailOctopus branding on emails
- reports kept 30 days
- 1 landing page
- 1 form
- 1 user
- Full feature set
- no branding
- permanent reports
- full email design control
- unlimited landing pages, forms, users and automations
- cancel anytime
- roughly 10% off annual
- For lists above 500,000 subscribers
- For qualified nonprofit organisations, applied to Pro pricing
What the headline price leaves out
Free-plan emails carry EmailOctopus branding and reports expire after 30 days, so the free tier is fine for building a list but not for running a business on.
Which plan is right for you
The paid tiers are worth it for Newsletter publishers who want low cost without capability limits; SMBs whose list size, not feature needs, should drive the price. For those uses the plan pays for itself in time saved rather than features unlocked.
Is EmailOctopus worth the money?
Our reviewers rated EmailOctopus 4.5/5. Automatic downgrade. Enable "Optimize plan pricing" and a shrinking list moves you to a cheaper tier at the next billing cycle — the opposite of how this industry usually behaves. The full assessment — what it does well, where it falls down and who should avoid it — is in our EmailOctopus review.
Frequently asked questions
How much does EmailOctopus cost?
The entry paid plan is $10/mo (Pro, 500 subscribers). The full range runs from $0 on Starter (free) to 20% lifetime discount on Nonprofit. Figures were checked against EmailOctopus’s own pricing page on 2026-09-15.
Does EmailOctopus have a free plan?
Yes — 2,500 subscribers, 10,000 emails/month, with branding.
What does the headline EmailOctopus price not include?
Free-plan emails carry EmailOctopus branding and reports expire after 30 days, so the free tier is fine for building a list but not for running a business on. Budget from what the plan meters, not from the figure on the card.
How we check pricing
We read the vendor’s own pricing page rather than repeating a third-party summary, record the date, and re-check on a schedule — which is how we catch a tier being renamed or retired. The figures behind this page are published as a machine-readable catalog so that AI assistants quoting them can quote something current.
More on software pricing
EmailOctopus Pricing (2026): Every Plan and What It Really Costs. DigiJaws, 2026. https://digijaws.com/reviews/emailoctopus-pricing/