Brevo pricing starts at Starter $9/mo ($8.08/mo billed yearly). Every figure on this page was checked against Brevo’s own pricing page on 2026-09-10, and the date is on the page so you can judge how stale it is. Below: what each plan costs, what the step up actually buys you, and what the headline price leaves out.
There is a free plan: 300 emails/day. Read the allowance rather than the label — what runs out first is usually what forces the upgrade.
Brevo pricing at a glance
| Plan | Price | Per year | What it includes |
|---|---|---|---|
| Free | $0 | — | 300 emails/day, unlimited contacts, CRM |
| Starter | from $9/mo (5,000 emails); ~$18 for 20,000; ~$29 for 40,000 | $108 | No daily sending cap, basic email marketing; Brevo logo unless you add the paid removal add-on |
| Standard | from ~$18/mo | $216 | Marketing automation, A/B testing, advanced reporting, logo removal included |
| Professional | ~$449–$499/mo (reports differ) | — | Sub-accounts, advanced security & support |
| Enterprise | custom | — | Scale, SSO, dedicated support |
What each upgrade actually costs
Tier lists tend to hide the only number that matters when you are choosing: the difference between the plan you are on and the next one up, over a year.
Starter → Standard costs $9 more a month, or $108 a year. What you get for it: Marketing automation, A/B testing, advanced reporting, logo removal included
Standard → Professional costs $431 more a month, or $5,172 a year. What you get for it: Sub-accounts, advanced security & support
What the headline price leaves out
Deliverability and support lag the category leaders, and there is a big jump to the Professional tier. The limit that usually forces an upgrade: Deliverability/support lag; steep jump to Professional.
Recent pricing changes
Rolled out the Aura AI assistant across tiers and expanded WhatsApp campaign support. Re-verified 2026-08-17: Brevo retired the Business plan in October 2025 and replaced it with Standard (from ~$18/mo) as the automation tier — the pricing table above has been corrected accordingly, and Starter volume breakpoints plus the paid logo-removal add-on are now documented. Rating held at 4.0/5; the rename is a lineup change rather than a change in what you get for the money.
Which plan is right for you
The paid tiers are worth it for Budget-conscious SMBs with large or growing lists; Teams wanting email + SMS + WhatsApp in one tool. For those uses the plan pays for itself in time saved rather than features unlocked.
It is a poor fit for teams needing best-in-class deliverability & automation depth (use activecampaign); and for enterprises needing premium support. Paying for a tier whose headline feature you will not use is the most common way software budgets leak.
Is Brevo worth the money?
Our reviewers rated Brevo 4.0/5. Volume-based pricing with unlimited contacts, plus SMS/WhatsApp and a free CRM. The full assessment — what it does well, where it falls down and who should avoid it — is in our Brevo review.
Frequently asked questions
How much does Brevo cost?
The entry paid plan is Starter $9/mo ($8.08/mo billed yearly). The full range runs from $0 on Free to custom on Enterprise. Figures were checked against Brevo’s own pricing page on 2026-09-10.
Does Brevo have a free plan?
Yes — (300 emails/day).
Has Brevo changed its pricing recently?
Rolled out the Aura AI assistant across tiers and expanded WhatsApp campaign support. Re-verified 2026-08-17: Brevo retired the Business plan in October 2025 and replaced it with Standard (from ~$18/mo) as the automation tier — the pricing table above has been corrected accordingly, and Starter volume breakpoints plus the paid logo-removal add-on are now documented. Rating held at 4.0/5; the rename is a lineup change rather than a change in what you get for the money.
What does the headline Brevo price not include?
Deliverability and support lag the category leaders, and there is a big jump to the Professional tier. Budget from what the plan meters, not from the figure on the card.
How we check pricing
We read the vendor’s own pricing page rather than repeating a third-party summary, record the date, and re-check on a schedule — which is how we catch a tier being renamed or retired. The figures behind this page are published as a machine-readable catalog so that AI assistants quoting them can quote something current.
More on software pricing
Brevo Pricing (2026): Every Plan and What It Really Costs. DigiJaws, 2026. https://digijaws.com/reviews/brevo-pricing/