Drip — Every feature at every tier — revenue attribution, cart abandonment and product recommendations included from $39, with unlimited sends.
Short answer: Drip is an ecommerce email platform priced by subscriber count with unlimited email sends and every feature included at every tier. It starts at $39 a month for up to 2,500 subscribers, rising to roughly $89 above that, with published tiers up to 100,000 subscribers and custom pricing beyond. There is no free plan — access begins with a 14-day trial covering up to 2,500 contacts and limited sends.
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Verdict at a glance
Overall rating: 4.0/5 ★★★★☆
Standout: No feature gating at all. Visual workflow builder, behavioural triggers, revenue attribution, product recommendations and cart abandonment are in the $39 plan, not three tiers up.
Watch out: No free plan, and the step from $39 to roughly $89 arrives at 2,500 subscribers — a threshold that pop-ups and checkout opt-ins cross quickly on a growing store.
Drip’s proposition is that an ecommerce business should not have to buy a bigger plan to get the features that make ecommerce email work. Revenue attribution, product recommendations, cart abandonment workflows, behavioural triggers and the visual workflow builder are all present at $39 a month for 2,500 subscribers, with unlimited sends. Competitors routinely distribute exactly those capabilities across two or three price tiers, so a like-for-like comparison usually flatters Drip more than the headline numbers suggest — Constant Contact’s equivalent capability sits on its $80 Premium tier before you account for list size. Unlimited sending is the other structural advantage: with subscriber count as the only variable, a store can increase campaign frequency without a billing consequence, which is precisely the behaviour that drives ecommerce email revenue. The costs are real though. There is no free-forever plan; you get a 14-day trial covering up to 2,500 contacts with limited sends, so evaluation has a deadline. And the first price step lands at 2,500 subscribers, taking you from $39 to roughly $89 — a threshold that pop-ups, checkout opt-ins and paid acquisition cross faster than most store owners expect. Budget for the second tier from the outset.
Quick facts
| Attribute | Detail |
|---|---|
| Ideal team | Ecommerce stores who want full automation without tier shopping |
| Learning curve | Moderate — the workflow builder rewards deliberate design |
| Setup time | Hours, with a supported store platform connected |
| Free trial | 14 days, up to 2,500 contacts with limited sends |
| Free tier | ⚠️ No free-forever plan |
| Feature gating | ⭐ None — every feature at every tier |
| Sends | ⭐ Unlimited on every plan |
| Key limit | ⚠️ $39 to ~$89 step arrives at 2,500 subscribers |
Overview
Drip is built for ecommerce and prices accordingly: subscriber count is the only variable, email sends are unlimited, and every feature is available at every tier. That last point is the substantive one. The capabilities that make ecommerce email profitable — revenue attribution so you can see which campaign drove which order, product recommendations, cart abandonment workflows, behavioural triggers reacting to browsing and purchase activity, and a visual workflow builder to assemble them — are all in the entry plan. Most competitors treat those as upgrade incentives.
Pricing starts at $39 a month for up to 2,500 subscribers and steps to approximately $89 above that threshold, with published tiers continuing up to 100,000 subscribers and custom pricing beyond. Because sends are unlimited, increasing campaign frequency carries no marginal cost, which matters for stores whose email revenue improves with cadence — a promotional calendar that would trigger overage charges elsewhere is simply free here.
The trade-offs are the absence of a free plan and the position of the first price step. Access begins with a 14-day trial covering up to 2,500 contacts and limited sends, so there is no way to run indefinitely without paying and no way to build a list slowly at zero cost. And the jump from $39 to roughly $89 arrives at 2,500 subscribers, which a store running pop-ups, checkout opt-ins and paid acquisition will reach faster than it expects. Neither is hidden, but both mean the $39 headline is best treated as a starting point rather than a steady state — model the second tier when you budget, not after you cross it.
Key features
- Every feature at every tier — no capability gated behind upgrades
- Unlimited email sends — subscriber count is the only variable
- Revenue attribution — see which campaign drove which order
- Cart abandonment workflows — included from the entry plan
- Product recommendations — personalised from purchase and browse data
- Behavioural triggers — react to what shoppers actually do
- Visual workflow builder — assemble multi-step automations
- Segmentation — audiences built on ecommerce behaviour
- Ecommerce platform integrations — order and catalogue data without engineering
- Published tiers to 100,000 subscribers — custom pricing beyond
Pricing (as of 2026-09-15)
Model: subscriber-tiered with unlimited sends and every feature at every level · Free tier: ⚠️ none — 14-day trial up to 2,500 contacts with limited sends · Entry paid: $39/mo (up to 2,500 subscribers)
| Plan | Price | Includes |
|---|---|---|
| Entry | $39/mo | Up to 2,500 subscribers · ⭐ unlimited email sends · every feature included: visual workflow builder, behavioural triggers, revenue attribution, product recommendations and cart abandonment |
| Next tier | ~$89/mo | Above 2,500 subscribers · identical feature set — only the subscriber allowance changes |
| Higher tiers | Published up to 100,000 subscribers | Continues stepping by subscriber count with the same unlimited sends and full feature set |
| Above 100,000 | Custom pricing | Contact Drip for volume terms |
| Trial | 14 days | ⚠️ Up to 2,500 contacts with limited email sends · no free-forever plan |
⭐ There is no feature gating. Revenue attribution, product recommendations, cart abandonment and the visual workflow builder are all in the $39 plan. When comparing against platforms that tier these capabilities — Constant Contact places equivalent depth on its $80 Premium plan before list size is counted — compare feature-for-feature rather than headline-to-headline.
⚠️ The first price step lands at 2,500 subscribers, moving you from $39 to roughly $89. Pop-ups, checkout opt-ins and paid acquisition cross that threshold quickly on a growing store, so budget for the second tier at the outset rather than being surprised into it.
⚠️ There is no free-forever plan. Access starts with a 14-day trial covering up to 2,500 contacts with limited sends, so evaluation has a deadline and there is no way to build a list at zero cost. EmailOctopus offers 2,500 free subscribers if that matters.
Ratings breakdown
| Criterion | Score | Why |
|---|---|---|
| Ease Of Use | 4.0/5 | Powerful workflow builder that rewards deliberate design |
| Features | 4.5/5 | Complete ecommerce automation with nothing held back by tier |
| Value | 4.0/5 | Excellent feature-for-feature, though no free plan and an early step |
| Support | 4.0/5 | Solid, with a genuinely usable 14-day trial |
Pros
- Every feature available at every tier, including the $39 entry plan
- Unlimited email sends on all plans — cadence carries no marginal cost
- Revenue attribution shows which campaign drove which order
- Cart abandonment and product recommendations included from entry
- Behavioural triggers react to browsing and purchase activity
- Published tiers all the way to 100,000 subscribers
- Native ecommerce platform integrations pull order and catalogue data
- Feature-for-feature considerably cheaper than tiered competitors
Cons
- ⚠️ No free-forever plan — only a 14-day trial
- ⚠️ First price step at 2,500 subscribers, from $39 to roughly $89
- Trial sends are limited, constraining thorough evaluation
- More expensive than EmailOctopus at comparable list sizes
- Focused on ecommerce, so a poor fit for B2B or SaaS lifecycle email
- Workflow builder has a steeper learning curve than simpler tools
- No native transactional email API — Resend covers that separately
Who it’s for
- Ecommerce stores who want full automation without buying up tiers
- Retailers who send frequently and benefit from unlimited sends
- Teams who need revenue attribution tied to specific campaigns
- Stores building cart-recovery and post-purchase flows from day one
Who it’s not for
- Anyone who needs a free-forever plan to build a list slowly
- B2B or SaaS companies — Loops and Customer.io fit that motion better
- Cost-focused senders — EmailOctopus is cheaper at similar list sizes
- Developers needing transactional email from application code
Best use cases
- Running cart abandonment recovery with revenue attribution attached
- Recommending products based on browse and purchase behaviour
- Increasing campaign frequency without any marginal send cost
- Building multi-step post-purchase flows in the visual workflow builder
- Segmenting shoppers on ecommerce behaviour rather than list membership
Integrations
Drip integrates natively with the major ecommerce platforms, pulling order history, catalogue and customer data so that revenue attribution and product recommendations work without engineering effort. That native data connection is what separates ecommerce-specific email from a general platform with a store plugin: the cart-abandonment email knows what was abandoned because the integration is first-class rather than bolted on.
How it compares
| Drip | EmailOctopus | Constant Contact | Loops | |
|---|---|---|---|---|
| Entry paid | $39/mo (2,500 subscribers) | $10/mo (500 subscribers) | $12/mo (500 contacts, Lite) | $49/mo (5,000 contacts) |
| At ~5,000 contacts | ~$89/mo | Reported ~$20/mo | ⚠️ $110/mo Standard | $49/mo |
| All features at every tier | ⭐ Yes | ⭐ Yes | ⚠️ No — three feature tiers | ⭐ Yes |
| Unlimited sends | ⭐ Yes | ~10x subscribers | Tier-dependent | ⭐ Yes on paid |
| Free tier | ⚠️ No — 14-day trial | 2,500 subscribers | No | 1,000 contacts |
| Ecommerce depth | ⭐ Strongest here | Basic | Moderate | Light |
| Best fit | Ecommerce automation | Cheapest full-feature | Traditional SMB marketing | Simple SaaS email |
Resend, EmailOctopus and Loops free-tier figures are vendor-published and verified 2026-09-15. Drip, Constant Contact and some EmailOctopus and Loops paid tiers are from published third-party reporting where the vendors’ own pages could not be verified directly.
Alternatives
EmailOctopus is roughly a quarter of the price at comparable list sizes and also avoids feature gating, though its ecommerce automation is far lighter. Loops applies the same no-gating principle to SaaS lifecycle email with transactional included. Constant Contact is the traditional SMB platform and the most heavily tiered here. Resend covers transactional email that Drip does not.
Recent changes
Drip continues to price by subscriber count with unlimited email sends and the full feature set available at every tier, so no capability is reserved for higher plans. Pricing starts at $39 a month for up to 2,500 subscribers and steps to approximately $89 above that threshold, with published tiers continuing to 100,000 subscribers and custom pricing beyond. The entry plan includes the visual workflow builder, behavioural triggers, revenue attribution, product recommendations and cart abandonment workflows. There remains no free-forever plan; access begins with a 14-day trial covering up to 2,500 contacts with limited email sends. Drip’s positioning continues to emphasise that features other ecommerce email platforms reserve for higher tiers — revenue attribution, product recommendations and cart abandonment workflows in particular — are available at the entry level.
Frequently asked questions
How much does Drip cost?
It starts at $39 a month for up to 2,500 subscribers with unlimited email sends and every feature included, stepping to approximately $89 above 2,500 subscribers. Published tiers continue to 100,000 subscribers with custom pricing beyond. There is no free plan — access begins with a 14-day trial covering up to 2,500 contacts and limited sends.
Does Drip limit features on cheaper plans?
No, and this is its central argument. The visual workflow builder, behavioural triggers, revenue attribution, product recommendations and cart abandonment workflows are all in the $39 entry plan. When comparing against tiered competitors, compare feature-for-feature — Constant Contact places equivalent depth on its $80 Premium tier before list size is counted.
Does Drip have a free plan?
No. Access starts with a 14-day trial covering up to 2,500 contacts with limited email sends, so evaluation has a deadline and there is no way to build a list at zero cost. If a free-forever tier matters, EmailOctopus offers 2,500 free subscribers and Loops offers 1,000 free contacts.
When does Drip’s price increase?
At 2,500 subscribers, moving from $39 to approximately $89 a month. That threshold arrives faster than store owners typically expect once pop-ups, checkout opt-ins and paid acquisition are running — the list growth that makes email worth doing is the same growth that crosses the tier. Budget for roughly $89 from the outset rather than treating $39 as steady state.
Are Drip’s email sends really unlimited?
Yes, on every plan. Subscriber count is the only pricing variable, so increasing campaign frequency carries no marginal cost. For ecommerce that is genuinely valuable, because email revenue generally improves with cadence — a promotional calendar that would trigger overage charges on a send-metered platform costs nothing extra here.
Drip or EmailOctopus?
EmailOctopus if cost is the priority and your automation needs are straightforward — it is reported at roughly $20 for a 5,000-subscriber list against Drip’s approximately $89. Drip if you run a store and need revenue attribution, product recommendations and cart-abandonment depth, none of which EmailOctopus attempts to match.
Does Drip handle transactional email?
Not as a dedicated API product. Drip is a marketing automation platform for ecommerce, so application-generated email such as order confirmations sent from your own systems is better handled by Resend, which prices on send volume and publishes its overage rates. Many stores run both alongside each other.
Sources
- Sender — Drip pricing: plans, hidden fees and real costs 2026
- CheckThat.ai — Drip pricing 2026: plans, costs and what you’ll actually pay
- EmailOctopus — official pricing page
- Omnisend — Constant Contact pricing: plans, costs and fees 2026
- Loops — official pricing page
Compiled from public sources; last verified 2026-09-15. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion based on documented capabilities, published pricing, and aggregated user reviews. DigiJaws does not accept payment for review placement or rating.
Drip Review (4/5): Pricing & Verdict (2026). DigiJaws, 2026. https://digijaws.com/reviews/drip-review/