Kit (formerly ConvertKit) and Mailchimp are both popular email platforms, but they serve different users. Kit is built for creators who sell to an audience; Mailchimp is a broader all-in-one marketing suite for small businesses.
Quick verdict
- Choose Kit if you are a creator, newsletter writer, or coach who wants clean automations and to sell digital products.
- Choose Mailchimp if you want an all-in-one marketing suite with landing pages, a CRM, and the most integrations.
Head to head
| Kit | Mailchimp | |
|---|---|---|
| Rating | 4.0/5 | 3.5/5 |
| Best for | Creators & newsletters | Small-business all-in-one |
| Free plan | Yes (to 10,000 subs) | Yes (250 contacts) |
| Entry price | From $39/mo | From $13/mo |
| Sell products | Native | Limited |
| Automations | Clean, creator-focused | Broad but billed by contact |
Bottom line
Creators who monetize an audience should pick Kit for its generous free plan and product sales. Small businesses wanting one broad marketing tool may prefer Mailchimp. Read the full Kit review and Mailchimp review.
Frequently asked questions
Which has a better free plan, Kit or Mailchimp?
Kit’s free plan supports up to 10,000 subscribers, while Mailchimp’s free plan is limited to 250 contacts, making Kit’s free plan more generous.
Which is cheaper, Kit or Mailchimp?
Mailchimp starts from $13/mo compared to Kit’s $39/mo, making Mailchimp the cheaper entry-level option.
Which is better for selling products?
Kit has native product-selling features, while Mailchimp’s product-selling support is limited, so Kit is the better choice for creators who want to sell directly to their audience.
Which should I pick as a small business?
Small businesses wanting an all-in-one marketing suite with landing pages, a CRM, and broad integrations should choose Mailchimp; creators and newsletter writers who want clean automations and product sales should choose Kit.