HighLevel — $97, $297 and $497 a month with unlimited contacts and users on every tier — then a per-sub-account add-on menu that is where the bill actually lives.
Short answer: HighLevel costs $97 a month or $970 a year for Starter, $297 a month or $2,970 a year for Unlimited, and $497 a month or $4,970 a year for Agency Pro. Every tier includes unlimited contacts and unlimited users; Starter allows three sub-accounts and Unlimited and Agency Pro allow unlimited sub-accounts. A 14-day free trial is offered on all three. The add-ons are priced per sub-account and are where costs scale: the AI Employee Growth plan is $50 per month per sub-account and the Unlimited AI Employee plan $97 per month per sub-account, the branded client portal app is $49 per month per sub-account, online listings management $30 and the premium prospecting tool $29 per month per sub-account, dedicated email IPs $59 per IP, HIPAA compliance $297 a month, the certification programme $97 a month, premium support $500 a month and SEO powered by Search Atlas $79 a month. Read from gohighlevel.com/pricing on 1 October 2026.
On this page
Verdict at a glance
Unlimited contacts and unlimited users on the $97 plan is a genuine structural difference from every per-contact marketing platform — an agency can take on a client with a 200,000-record list without the subscription moving.
The sub-account multiplier is the whole story. An agency with twenty clients that wants the AI Employee on each is adding $1,000 to $1,940 a month to a $297 subscription, and the branded portal, listings and prospecting add-ons multiply the same way. Premium support is a separate $500 a month line.
HighLevel is sold to agencies, and its pricing reflects that in the one way that matters: you are not billed for contacts or seats. Starter at $97 a month or $970 a year gives three sub-accounts with unlimited contacts and unlimited users and all core features. Unlimited at $297 a month or $2,970 a year removes the sub-account cap, adds the API and the ability to rebill phone and email at no markup. Agency Pro at $497 a month or $4,970 a year is the SaaS-mode tier for agencies reselling the platform under their own brand, with most add-on features resellable at the agency’s own markup. The annual rates work out to ten months for twelve on every tier, which is a clean and unusually legible discount. The catch is structural rather than hidden. Almost everything that makes the platform compelling in 2026 is an add-on priced per sub-account, and an agency’s sub-account count is its client count. The AI Employee is $50 per month per sub-account on the Growth plan and $97 on the Unlimited plan. The branded client portal app is $49 per sub-account, online listings management $30, the premium prospecting tool $29. Dedicated email IPs are $59 per IP, HIPAA compliance $297 a month, the certification programme $97 a month, SEO through Search Atlas $79 a month and premium support $500 a month. Run the AI Employee Unlimited plan across fifteen clients and the add-on exceeds the Agency Pro subscription nearly three times over. That is not deceptive — the per-sub-account basis is stated plainly on the page — but it means the headline price describes the platform licence, not the operating cost. Three and a half stars. Unlimited contacts and users is the right model for agencies, both billing periods are published for all three tiers, the trial is a real 14 days and the add-on prices are published rather than quoted. The deductions are for a cost structure where the published tier is a small fraction of a working configuration, and for premium support being a $500 monthly line item rather than part of a $497 plan.
Quick facts
| Attribute | Detail |
|---|---|
| Ideal team | Marketing agencies managing many client accounts |
| Learning curve | ⚠️ High — very broad surface area |
| Setup time | Days per sub-account, longer for SaaS mode |
| Free trial | ✅ 14 days on all three plans |
| Free tier | ⚠️ None |
| Entry | $97/mo ($970/yr) — Starter, 3 sub-accounts |
| Contacts and users | ✅ Unlimited on every tier |
| Add-on basis | ⚠️ Most add-ons priced per sub-account |
Overview
Starter is $97 a month or $970 a year and includes three sub-accounts, unlimited contacts, unlimited users, 24/7 support and all core features. Unlimited is $297 a month or $2,970 a year and adds unlimited sub-accounts, the ability to rebill phone and email with no markup, and basic API access. Agency Pro is $497 a month or $4,970 a year and is aimed at agencies going SaaS — reselling HighLevel under their own brand — with most enterprise features resellable at the agency’s own markup. Each annual price is ten times the monthly price, so the annual commitment is effectively two months free, and every tier offers a 14-day free trial.
The add-on menu is priced per sub-account on most lines, which for an agency means per client. AI Employee comes in two plans: Growth at $50 per month per sub-account and Unlimited at $97 per month per sub-account. The branded client portal app is $49 per month per sub-account. Online listings management is $30 per month per sub-account and the premium prospecting tool $29 per month per sub-account. Those four alone, at the higher AI tier, come to $205 per month per client.
The flat-rate add-ons are smaller in number and larger in unit price: dedicated email IPs at $59 per month per IP, HIPAA compliance at $297 a month, the HighLevel Certification Program at $97 a month, SEO powered by Search Atlas at $79 a month and premium support at $500 a month. Domain purchasing is listed as ‘market leading prices’ with no figure. The page’s framing — unlimited contacts, unlimited users, ‘scale your business without a tax on growth’ — is accurate about the subscription and silent about the multiplier, so the useful exercise before buying is to multiply each add-on you need by your client count and add it to the tier price.
Key features
- Unlimited contacts and userson all three tiers
- Sub-accounts3 on Starter, unlimited above
- White-label SaaS modeAgency Pro
- Rebill phone and email at no markupfrom Unlimited
- AI Employee⚠️ $50 or $97 per month per sub-account
- Branded client portal app⚠️ $49 per month per sub-account
- Online listings management⚠️ $30 per month per sub-account
- Premium prospecting tool⚠️ $29 per month per sub-account
- HIPAA compliance$297 a month
- Premium support⚠️ $500 a month, separate from the plan
Pricing (as of 2026-10-01)
Model: flat agency subscription with unlimited contacts and users; most add-ons priced per sub-account per month · Free tier: ⚠️ None — 14-day free trial on all plans · Entry paid: $97/mo ($970/yr) — Starter
| Plan | Price | Includes |
|---|---|---|
| Starter | $97/mo · $970/yr | 3 sub-accounts · unlimited contacts · unlimited users · 24/7 support · all core features |
| Unlimited | $297/mo · $2,970/yr | Unlimited sub-accounts · rebill phone and email at no markup · basic API access |
| Agency Pro | $497/mo · $4,970/yr | SaaS mode for reselling under your own brand · most add-ons resellable at your markup |
| AI Employee | $50 or $97 per sub-account/mo | Growth plan $50 · Unlimited plan $97 — charged for every sub-account you enable it on |
| Other per-sub-account add-ons | $29 to $49 each/mo | Branded client portal app $49 · online listings management $30 · premium prospecting $29 |
| Flat-rate add-ons | $59 to $500/mo | Dedicated email IPs $59 per IP · certification $97 · SEO via Search Atlas $79 · HIPAA $297 · premium support $500 |
⚠️ Most add-ons are billed per sub-account per month, and for an agency a sub-account is a client. Twenty clients on the AI Employee Unlimited plan adds $1,940 a month to the subscription.
The annual price is ten times the monthly price on every tier — $970, $2,970 and $4,970 — so committing for a year is effectively two months free.
Unlimited contacts and unlimited users apply on all three tiers. The gate at Starter is three sub-accounts, not list size or seat count.
⚠️ Premium support is a separate $500 a month line and is not included in the $497 Agency Pro plan. HIPAA compliance is a further $297 a month.
Domain purchasing is described only as ‘market leading prices’ with no figure on the page — ask for the registrar rate card if you plan to resell domains.
Ratings breakdown
Pros
- Unlimited contacts and unlimited users on every tier
- Annual price is ten months for twelve on all three plans
- 14-day free trial with no tier restriction
- Unlimited sub-accounts from the $297 plan
- White-label resale built into Agency Pro
- Add-on prices published rather than quoted
Cons
- ⚠️ Most add-ons multiply by sub-account, so cost scales with client count
- ⚠️ Premium support is $500 a month on top of any plan
- AI Employee costs $50–$97 per client per month
- HIPAA compliance is a $297 monthly add-on
- Steep learning curve across a very wide product
- Domain pricing not published
Who it’s for
- Agencies managing marketing for ten or more clients
- Consultants who want to resell a platform under their own brand
- Teams replacing a CRM, funnel builder, email tool and scheduler at once
- Businesses with large contact lists that per-contact pricing punishes
Who it’s not for
- Single businesses that need one CRM rather than a multi-tenant platform
- Agencies that have not costed the per-sub-account add-ons
- Teams wanting a shallow learning curve
- Buyers who need HIPAA or premium support inside the plan price
Best use cases
- Running marketing for 25 clients without per-contact billing
- Reselling a branded platform to clients in SaaS mode
- Replacing separate funnel, email and SMS tools across an agency
- Adding an AI receptionist-style AI Employee to selected clients only
- Managing local listings for multi-location clients at $30 each
Integrations
HighLevel is designed to replace integrations rather than add them, bundling CRM, funnels, email, SMS, calendars and courses in one tenant; its SEO add-on is powered by Search Atlas at $79 a month, reviewed separately as Search Atlas OTTO. Where an agency still needs connective tissue, Zapier and n8n cover it, and phone and messaging are rebilled through providers in the same space as Twilio.
Alternatives
HubSpot Marketing Hub and ActiveCampaign are the per-contact alternatives, which is exactly the model HighLevel is built to avoid. Kajabi overlaps on courses and funnels for a single brand, Manychat covers conversational automation for a fraction of the price, and Pipedrive or Zoho CRM are the answer if you need a CRM rather than an agency platform.
Recent changes
Read from gohighlevel.com/pricing on 1 October 2026: Starter $97 a month or $970 a year with three sub-accounts, Unlimited $297 a month or $2,970 a year with unlimited sub-accounts, rebilling of phone and email at no markup and basic API access, and Agency Pro $497 a month or $4,970 a year for agencies going SaaS. Unlimited contacts and unlimited users apply on all three tiers and each offers a 14-day free trial. The current add-on card lists AI Employee Growth at $50 per month per sub-account and AI Employee Unlimited at $97 per month per sub-account, the branded client portal app at $49 per month per sub-account, online listings management at $30 per month per sub-account, the premium prospecting tool at $29 per month per sub-account, dedicated email IPs at $59 per IP, the HighLevel Certification Program at $97 a month, HIPAA compliance at $297 a month, SEO powered by Search Atlas at $79 a month and premium support at $500 a month, with domain purchasing described only as ‘market leading prices’.
Frequently asked questions
How much does HighLevel cost?
$97 a month or $970 a year for Starter, $297 a month or $2,970 a year for Unlimited, and $497 a month or $4,970 a year for Agency Pro. All three include unlimited contacts and unlimited users. Read from gohighlevel.com/pricing on 1 October 2026.
Does HighLevel charge per contact?
No. Unlimited contacts and unlimited users are included on all three tiers. The Starter plan’s limit is three sub-accounts, and the higher tiers remove that cap entirely.
How much is the AI Employee?
$50 per month per sub-account on the Growth plan and $97 per month per sub-account on the Unlimited plan. Because it is charged per sub-account, an agency with twenty clients enabling the Unlimited plan on all of them adds $1,940 a month.
What else gets added per sub-account?
The branded client portal app at $49 a month, online listings management at $30 a month and the premium prospecting tool at $29 a month — each charged for every sub-account you switch it on for.
Is premium support included in Agency Pro?
No. Premium support is a separate $500 a month add-on on top of any plan, including the $497 Agency Pro tier. The plans do include 24/7 support.
Is there a free trial?
Yes, 14 days on all three plans. There is no permanently free tier, and annual billing on each tier costs ten times the monthly price — $970, $2,970 and $4,970 — effectively giving two months free.
Sources
- HighLevel – pricing page, plan tiers and annual rates (read 2026-10-01)
- HighLevel – add-on pricing, per sub-account and flat rate (read 2026-10-01)
- HighLevel – product overview and SaaS mode (read 2026-10-01)
Compiled from public sources; last verified 2026-10-01. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion based on documented capabilities, published pricing, and aggregated user reviews. DigiJaws does not accept payment for review placement or rating.
HighLevel Review (3.5/5): Pricing (2026). DigiJaws, 2026. https://digijaws.com/reviews/gohighlevel-review/