7 alternatives to Mailchimp, compared on pricing we verified from each vendor’s own page. HubSpot Marketing Hub is the cheapest at Starter $20/mo/seat ($7 promotional rate for new customers). Mailchimp itself starts at Essentials from $13/mo at 0-500 contacts, against a median of $13.50 a month across the 6 monthly-comparable tools we track in marketing automation & crm. Every row below links to our full review of that tool.
Where Mailchimp sits. Of the 6 tools in marketing automation & crm whose monthly price we can compare, Mailchimp is third cheapest — the category runs from $7 to $100 a month. Everything cheaper than it is listed below.
Why people look for Mailchimp alternatives
- Fit rather than price. Mailchimp is competitively priced for marketing automation & crm, so most people arrive here looking for a different feature balance rather than a cheaper bill.
The catch with Mailchimp
Price scales with contact count across 20 tiers, so an entry figure only means anything with the tier attached. That is the fact worth carrying into any comparison below — it is recorded against Mailchimp in our pricing dataset with the date we last checked it.
The 7 alternatives, compared
| Tool | Entry price | What kind of price | Free tier | Best for |
|---|---|---|---|---|
| Mailchimp (the one you are replacing) | Essentials from $13/mo at 0-500 contacts | true monthly rate | Yes | — |
| HubSpot Marketing Hub | Starter $20/mo/seat ($7 promotional rate for new customers) | introductory rate | Yes | Lowest monthly price here |
| Omnisend | $11.20/mo (500 contacts) | true monthly rate | Yes | Like-for-like on price ($11.20 vs $13) |
| Manychat | $17/mo billed monthly ($14 annually) | annual rate shown monthly | Yes | Like-for-like on price ($14 vs $13) |
| HighLevel | $97/mo ($970/yr) — Starter | true monthly rate | No | A different feature trade-off |
| Customer.io | $100/mo (Essentials) | true monthly rate | No | A different feature trade-off |
| Braze | Quote only | no published price | No | Enterprise buyers with procurement |
| Iterable | Quote only | no published price | No | Enterprise buyers with procurement |
Prices are the cheapest paid entry each vendor publishes on its own pricing page, verified 12 October 2026. The what kind of price column matters more than it looks: an annual rate shown monthly is not a figure you can pay month to month, so two tools in this table can look a dollar apart and bill very differently.
How each one differs from Mailchimp
Ordered by how close each one is to Mailchimp on price and billing model, rather than alphabetically, so the nearest swaps come first.
Omnisend
Omnisend priced close to Mailchimp at $11.20. Read the full Omnisend review.
Manychat
Manychat priced close to Mailchimp at $14. Read the full Manychat review.
HighLevel
HighLevel costs more at $97 against $13; has no free tier, unlike Mailchimp. Read the full HighLevel review.
Customer.io
Customer.io costs more at $100 against $13; has no free tier, unlike Mailchimp. Read the full Customer.io review.
HubSpot Marketing Hub
HubSpot Marketing Hub starts at $7 against Mailchimp’s $13; charges per seat where Mailchimp is flat. list rate unchanged at $20/seat; a $7 introductory rate is running for new customers only. Read the full HubSpot Marketing Hub review.
When Mailchimp is still the right answer
Three of the alternatives above are cheaper on paper, and that is the wrong place to stop. Reasons to stay put: at $13 a month it already costs less than the $13.50 median for marketing automation & crm, so switching on price alone is unlikely to pay; it publishes a free tier, so you can hold a position without paying while you decide; it bills flat rather than per seat, which most of its category does not; its headline price is a true monthly rate, so you are not locked into a year to get it. Our Mailchimp review carries the verdict and the watch-outs.
What to check before you switch
- Check whether the candidate’s headline price needs annual payment. Mailchimp’s does not, and 53% of the tools we track quote an annual rate as a monthly figure.
- Check whether the candidate charges per seat. Mailchimp bills flat, so a per-seat replacement changes your cost curve as you hire even if the entry price is lower.
- Use Mailchimp’s free tier while you trial the alternative. You can run both without paying twice, which is the cheapest way to make this decision.
- Treat the quote-only options as unpriced, not as expensive. We publish no estimate for them, and the third-party ranges that circulate are often too wide to plan with.
- Check the export path before you commit, not after. Ask specifically what format your data leaves in and whether history comes with it.
Frequently asked questions
What is the cheapest alternative to Mailchimp?
Of the Mailchimp alternatives we track with a monthly-comparable published price, HubSpot Marketing Hub is the lowest at Starter $20/mo/seat ($7 promotional rate for new customers), against Mailchimp at Essentials from $13/mo at 0-500 contacts. Verified 12 October 2026.
Is there a free alternative to Mailchimp?
Yes. HubSpot Marketing Hub, Omnisend, Manychat all offer free or limited free access. Mailchimp itself also has a free tier.
What is the closest alternative to Mailchimp?
On pricing structure, Omnisend: $11.20/mo (500 contacts) against Mailchimp’s Essentials from $13/mo at 0-500 contacts, and both charge a flat rate. That makes it the most like-for-like swap on cost, though you should still compare the feature set against your own list.
Is Mailchimp still worth it in 2026?
Often, yes. Mailchimp starts at Essentials from $13/mo at 0-500 contacts, which is $13 a month against a category median of $13.50. That is below the median for marketing automation & crm, so price alone is a weak reason to move. Our full Mailchimp review has the verdict and the watch-outs.
How did you choose these Mailchimp alternatives?
They are the tools we track in the same category (Marketing Automation & CRM) that have a DigiJaws review, ordered by published entry price with the priced options first. Every price is read from the vendor’s own pricing page on a recorded date and carries a label for what kind of figure it is — a true monthly rate, an annual rate shown monthly, a usage rate or a quote-only placeholder. We do not rank on commission and we publish no price we cannot source.
Alternatives are the tools we track in Marketing Automation & CRM with a DigiJaws review. Every price is read from the vendor’s own pricing page on a recorded date; we publish no figure we cannot source, and quote-only vendors carry no price rather than an estimate. Full pricing dataset under CC BY 4.0, and the category roundup is here. Verified 12 October 2026.
Mailchimp Alternatives: 7 Options Compared (2026). DigiJaws, 2026. https://digijaws.com/reviews/mailchimp-alternatives/