Mailchimp Pricing (2026): Every Plan and What It Really Costs

Mailchimp pricing starts at Essentials from $13/mo at 0-500 contacts. Every figure on this page was checked against Mailchimp’s own pricing page on 2026-09-11, and the date is on the page so you can judge how stale it is. Below: what each plan costs, what the step up actually buys, and what the headline price leaves out.

There is a free plan: under 250 contacts. Read the allowance rather than the label — what runs out first is usually what forces the upgrade.

Mailchimp pricing at a glance

Figures marked * in the per-year column are the monthly rate multiplied by twelve, because the vendor states no annual price for that plan. Unmarked figures are the annual price the vendor publishes, which is usually lower than twelve monthly payments.

What each upgrade actually costs

• Essentials to Standard adds $84 a year ($7 a month) per unit. Customer journeys, advanced automation, retargeting
• Standard to Premium adds $3,960 a year ($330 a month) per unit. Advanced segmentation, multivariate, priority support

What the headline price leaves out

• Recorded caveat. Price scales with contact count across 20 tiers, so an entry figure only means anything with the tier attached.
• From our review. It bills for all contacts (including unsubscribed), and the once-generous free plan is now tiny.
• Renewal. An annual discount is granted for one year; ask what year two costs and whether it is capped.

Recent pricing changes

Intuit-era annual price increases; free plan cut to 250 contacts; expanded AI/brand assistant.

Which plan is right for you

• Small businesses and beginners
• Teams wanting one easy all-in-one tool to start

Is Mailchimp worth the money?

We rate it 3.5/5. The full verdict, the watch-outs and the feature detail are in our Mailchimp review.

Frequently asked questions

How much does Mailchimp cost?

Mailchimp starts at Essentials from $13/mo at 0-500 contacts. Every figure on this page was checked against Mailchimp’s own pricing page on 2026-09-11. The plans run from $0 to from $350/mo.

Does Mailchimp have a free plan?

Yes — under 250 contacts.

Can you pay for Mailchimp monthly?

Yes — Mailchimp’s entry figure is a true month-to-month rate at the advertised price, not an annual rate shown monthly.

Is Mailchimp worth the price?

We rate it 3.5/5. See our full Mailchimp review for the verdict.

How current are these prices?

Each figure carries the date it was checked — this page was verified on 2026-09-11 — and we publish no price we cannot source to the vendor’s own page. Pricing changes often, so confirm before you buy.

How we check pricing

Every figure is read from Mailchimp’s own pricing page and stamped with the date it was checked — 2026-09-11 for this page. We record what kind of figure each price is (a true monthly rate, an annual rate shown monthly, a usage rate or a quote-only placeholder), because a number without its basis is not comparable. Where a vendor publishes nothing we record nothing rather than repeating an estimate. The full dataset of 302 tools is public at /pricing-data.json under CC BY 4.0.