The best marketing automation & crm tools of 2026, independently reviewed and scored by DigiJaws. We compared 3 tools on features, pricing, ease of use, and value. Pricing was verified in June 2026 and is re-checked weekly.
Comparison at a glance
| Tool | Rating | Best for | Free tier | From | Review |
|---|---|---|---|---|---|
| HubSpot Marketing Hub | 4/5 | A single source of truth across the full customer journey with top-tier reporting. | yes | Starter $20/seat/mo annual | Read review → |
| Klaviyo | 4/5 | Best-in-class ecommerce segmentation and predictive analytics across email + SMS. | yes (250 contacts, 500 emails/mo) | Email from $20/mo | Read review → |
| Mailchimp | 3.5/5 | The most approachable all-in-one marketing platform, with huge brand recognition. | yes (250 contacts, 500 emails/mo) | Essentials from $13/mo | Read review → |
Our top pick
HubSpot Marketing Hub (4/5) is our highest-rated pick in this category. A single source of truth across the full customer journey with top-tier reporting. Powerful and polished, justified mainly when you’ll use the whole platform and can absorb the cost. If you only need email, look at ActiveCampaign or Brevo.
Best value
On a budget, Mailchimp is the most affordable entry point at Essentials from $13/mo. The most approachable all-in-one marketing platform, with huge brand recognition.
How to choose
- Define your must-haves — match the tool to your core job-to-be-done, not its longest feature list.
- Check the real cost — watch for per-seat, per-contact, or credit-based pricing that scales beyond the sticker.
- Start with a free tier or trial where available before committing annually.
See the full repository of 27 reviewed tools, or browse every category from there. Ratings reflect editorial opinion; always confirm current pricing on the vendor site.
Frequently asked questions
What is the best marketing automation tool overall?
HubSpot Marketing Hub is DigiJaws’ highest-rated pick at 4/5 — a single source of truth across the full customer journey with top-tier reporting.
Which marketing automation tool is best for ecommerce?
Klaviyo (4/5) offers best-in-class ecommerce segmentation and predictive analytics across email and SMS.
What is the most affordable marketing automation tool?
Mailchimp (3.5/5) is the most affordable entry point, starting at Essentials from $13/mo, and is the most approachable all-in-one marketing platform.
Do these marketing automation tools have free plans?
Yes. HubSpot Marketing Hub, Klaviyo (250 contacts, 500 emails/mo), and Mailchimp (250 contacts, 500 emails/mo) all offer free tiers.