Klaviyo pricing starts at no fixed entry price — paid plans are configured by profile count and channel. Every figure on this page was checked against Klaviyo’s own pricing page on 2026-09-10, and the date is on the page so you can judge how stale it is. Below: what each plan costs, what the step up actually buys you, and what the headline price leaves out.
There is a free plan: 250 profiles, 500 emails/mo, $5 of mobile messages. Read the allowance rather than the label — what runs out first is usually what forces the upgrade.
Klaviyo pricing at a glance
| Plan | Price | Per year | What it includes |
|---|---|---|---|
| Free | $0 | — | ★ Up to 250 profiles · 500 email sends/mo · ~$5 of mobile messages · ~$5 of Composer usage · built-in reporting |
| Paid | Configured, no published flat rate | — | Assembled from the products you enable — marketing, data and analytics, service, Composer, Customer Agent — priced against your active profile count |
| Enterprise | Custom | — | Annual contracts with tailored limits and support |
What the headline price leaves out
Cost compounds steeply as your list grows, and it is overkill outside ecommerce. The limit that usually forces an upgrade: Cost compounds past ~50k contacts; no self-serve annual discount.
Recent pricing changes
Klaviyo has replaced its published entry tier with a plan configurator. As verified on 2026-09-10, the pricing page leads with a free plan covering 250 profiles, 500 email sends a month and about $5 each of mobile-message and Composer usage, and paid pricing is now assembled by choosing products — marketing, data and analytics, service, Composer, Customer Agent — alongside your active profile count. The flat “Email from $20 a month” tier quoted in older comparisons is no longer published, so budget from the configurator rather than from a headline figure.
Which plan is right for you
The paid tiers are worth it for Ecommerce/DTC brands; Data-driven marketers and Shopify stores. For those uses the plan pays for itself in time saved rather than features unlocked.
It is a poor fit for non-ecommerce or simple-newsletter senders (overkill); and for tight budgets at scale. Paying for a tier whose headline feature you will not use is the most common way software budgets leak.
Is Klaviyo worth the money?
Our reviewers rated Klaviyo 4.0/5. Best-in-class ecommerce segmentation and predictive analytics across email + SMS. The full assessment — what it does well, where it falls down and who should avoid it — is in our Klaviyo review.
If the price is the sticking point, the closest alternatives we have reviewed are Mailchimp, ActiveCampaign, Brevo. Every one of them carries the same dated pricing check as this page.
Frequently asked questions
How much does Klaviyo cost?
The entry paid plan is no fixed entry price — paid plans are configured by profile count and channel. The full range runs from $0 on Free to Custom on Enterprise. Figures were checked against Klaviyo’s own pricing page on 2026-09-10.
Does Klaviyo have a free plan?
Yes — (250 profiles, 500 emails/mo, $5 of mobile messages).
Has Klaviyo changed its pricing recently?
Klaviyo has replaced its published entry tier with a plan configurator. As verified on 2026-09-10, the pricing page leads with a free plan covering 250 profiles, 500 email sends a month and about $5 each of mobile-message and Composer usage, and paid pricing is now assembled by choosing products — marketing, data and analytics, service, Composer, Customer Agent — alongside your active profile count. The flat “Email from $20 a month” tier quoted in older comparisons is no longer published, so budget from the configurator rather than from a headline figure.
What does the headline Klaviyo price not include?
Cost compounds steeply as your list grows, and it is overkill outside ecommerce. Budget from what the plan meters, not from the figure on the card.
How we check pricing
We read the vendor’s own pricing page rather than repeating a third-party summary, record the date, and re-check on a schedule — which is how we catch a tier being renamed or retired. The figures behind this page are published as a machine-readable catalog so that AI assistants quoting them can quote something current.
More on software pricing
Klaviyo Pricing (2026): Every Plan and What It Really Costs. DigiJaws, 2026. https://digijaws.com/reviews/klaviyo-pricing/