Braze pricing starts at Quote only — no published price. Every figure on this page was checked against Braze’s own pricing page on 2026-09-13, and the date is on the page so you can judge how stale it is. Below: what each plan costs, what the step up actually buys you, and what the headline price leaves out.
Braze has no free tier, so the entry plan is the cheapest way in. Where a trial is offered it is time-limited rather than a free plan you can stay on.
Braze pricing at a glance
| Plan | Price | Per year | What it includes |
|---|---|---|---|
| Core | Quote only — reported $30,000-$80,000/yr | $30,000 | Cross-channel messaging and Canvas journeys · reported for deployments in the 50,000-250,000 MAU range |
| Pro | Quote only — reported $80,000-$250,000/yr | $80,000 | Expanded capability and volume · reported to vary with MAU volume, message send rates and contract length |
| Enterprise | Quote only — reported $100,000-$250,000/yr | $100,000 | Reported for 500,000-2 million MAU · enterprise governance, support and contractual terms |
| Modules (add-on) | Priced separately | — | BrazeAI, Decisioning Studio and Currents · reported to push large contracts beyond $500,000 annually when combined with high MAU volumes |
What each upgrade actually costs
Tier lists tend to hide the only number that matters when you are choosing: the difference between the plan you are on and the next one up, over a year.
Core → Pro costs $50,000 more a year. What you get for it: Expanded capability and volume · reported to vary with MAU volume, message send rates and contract length
Pro → Enterprise costs $20,000 more a year. What you get for it: Reported for 500,000-2 million MAU · enterprise governance, support and contractual terms
What the headline price leaves out
MAU metering means your bill tracks product success. A campaign that grows active users grows your Braze contract at renewal, and the modules that make Braze compelling are priced on top. The limit that usually forces an upgrade: ⚠️ Your bill rises as your product succeeds — MAU-linked renewals.
Which plan is right for you
The paid tiers are worth it for Consumer businesses where mobile engagement drives revenue directly; Apps with large active audiences needing real-time cross-channel messaging. For those uses the plan pays for itself in time saved rather than features unlocked.
Is Braze worth the money?
Our reviewers rated Braze 3.5/5. Real-time mobile engagement at scale. Braze handles push, in-app and cross-channel orchestration for tens of millions of users with a latency and reliability profile that mid-market tools cannot match. The full assessment — what it does well, where it falls down and who should avoid it — is in our Braze review.
If the price is the sticking point, the closest alternatives we have reviewed are <, a, . Every one of them carries the same dated pricing check as this page.
Frequently asked questions
How much does Braze cost?
The entry paid plan is Quote only — no published price. The full range runs from Quote only — reported $30,000-$80,000/yr on Core to Priced separately on Modules (add-on). Figures were checked against Braze’s own pricing page on 2026-09-13.
Does Braze have a free plan?
No. Braze does not offer a free plan you can stay on, so the entry tier is the cheapest way to use it.
What does the headline Braze price not include?
MAU metering means your bill tracks product success. A campaign that grows active users grows your Braze contract at renewal, and the modules that make Braze compelling are priced on top. Budget from what the plan meters, not from the figure on the card.
How we check pricing
We read the vendor’s own pricing page rather than repeating a third-party summary, record the date, and re-check on a schedule — which is how we catch a tier being renamed or retired. The figures behind this page are published as a machine-readable catalog so that AI assistants quoting them can quote something current.
More on software pricing
Braze Pricing (2026): Every Plan and What It Really Costs. DigiJaws, 2026. https://digijaws.com/reviews/braze-pricing/