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Share of AI Answers Checker

Live example · Ahrefs AI citation index · July 2026

Who owns the AI answer for “CRM”?

We measured how often five CRM brands are cited across ChatGPT, Perplexity, Gemini and Google AI Overviews. The biggest company doesn’t win — the brand AI trusts most does.

Zoho ★
36.5%
HubSpot
25.7%
Salesforce
24.4%
monday.com
7.9%
Pipedrive
5.5%
🏆 Content depth beats brand size
Zoho takes 36.5% of AI citations — more than Salesforce or HubSpot, both far larger companies. AI cites the deepest, most-referenced source, not the biggest logo.
👻 Nearly invisible
Pipedrive earns just 5.5% of citations despite a strong product. Every answer it’s left out of is revenue handed to whoever AI names instead.
🔀 It flips by engine
Zoho dominates ChatGPT and Gemini, HubSpot owns Perplexity, and Salesforce ties Zoho in Google AI Overviews. You have to win each engine — not “AI” in general.

Check your brand’s Share of Model

See how often ChatGPT, Perplexity, Gemini & Google AI cite you versus your competitors — and where you’re losing the answer.

Live per-brand tracking across every AI engine is rolling out — join the first cohort.

Methodology: brand-level AI citation counts from the Ahrefs AI citation index across ChatGPT, Perplexity, Gemini and Google AI Overviews (US, July 2026). “Share of Model” = a brand’s citations as a share of the five brands measured (41,980 total). Figures refresh as the index updates.

Free Tool

Share of AI Answers Checker

When someone asks AI for a recommendation in your category, does it name you? Find out, and see where you rank against competitors.

How it works

Enter a real buying prompt (like “best project management software”), your brand, and a few competitors. The tool asks a leading AI assistant and reports whether it named you, where you appeared in the list, and which competitors it recommended — your share of the answer.

This is a spot check against one engine. Being named is the new front page — if you’re missing, the citation playbook shows how to earn the mention.

Frequently asked questions

What is share of AI answers?

How often and how prominently an AI assistant names your brand when answering the prompts your buyers ask — your visibility inside the answer, click or no click.

Does this check every AI engine?

This runs a spot check against one leading assistant for an instant read. Engines cite different sources, so tracking a fixed prompt set across engines over time gives the fullest picture. Score your own page with the AI Citability Checker.

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