VWO Pricing (2026): Every Plan and What It Really Costs

VWO publishes no prices, and as of 16 September 2026 it is no longer sold under its own brand. VWO and AB Tasty have merged and relaunched as Wingify; vwo.com now redirects to wingify.com, where every tier routes to a demo request. This page was re-checked on 9 October 2026, after the rebrand.

What changed, and when

The merger of VWO and AB Tasty was announced in January 2026, backed by Everstone. On 16 September 2026 the combined business relaunched under a single brand, Wingify — the name of VWO’s original parent company — alongside a unified platform covering experimentation, personalisation, insights, commerce optimisation, feature management and customer engagement.

Wingify states that both the VWO and AB Tasty platforms continue to be supported, so this is a brand and company consolidation rather than a product being discontinued. Sources: Wingify newsroom, 16 September 2026 and the accompanying PR Newswire release.

VWO pricing at a glance

What buyers actually pay

With nothing published, the only figure worth quoting is one computed from signed contracts. Vendr, a procurement marketplace that aggregates negotiated SaaS contracts, puts the median VWO contract at $16,330 a year across 102 purchases, with an observed range of $7,820 to $35,790 and an average saving of 20% against the opening quote. Read 9 October 2026.

Two caveats on that number. It is a median across every deal size and module mix, so a single-module deployment at low traffic sits well below it and a multi-module enterprise contract well above. And Vendr recalculates as new contracts land — the same figure read a few weeks earlier was $16,660 across 95 purchases — so treat it as a moving benchmark, not a quote.

Figures you will find elsewhere, and why we dropped them

Comparison sites still quote a VWO Testing standalone plan at around $314 a month for 10,000 monthly tracked users, and Growth and Pro at roughly $665 and $1,336 a month at 100,000 MTUs. Those figures pre-date the rebrand and appear nowhere on the current pricing page. We previously carried them too. They have been removed rather than restated, because a price no vendor publishes and no dataset supports is a guess with a dollar sign on it.

What the headline price leaves out

Pricing is scoped on monthly tracked users and on which modules you take — testing, insights, personalisation, feature rollouts and full-stack experimentation are separate lines. That is why two buyers at identical traffic can pay very different amounts, and why the gap between the low and high ends of the Vendr range is more than four-fold. The limit that usually forces an upgrade is not traffic but workspaces and domains: Growth allows one of each, Pro three, Enterprise five.

Which plan is right for you

The paid tiers suit mid-market teams who want testing and behavioural analytics from one vendor, and marketing teams who need to ship tests without an engineering dependency. Post-merger, the question worth asking on the call is which roadmap your workloads land on, since Wingify is converging two overlapping platforms.

Is VWO worth the money?

Our reviewers rated VWO 3.5/5 for breadth: testing, behavioural analytics, personalisation, feature rollouts and full-stack experimentation in one platform, where competitors sell two or three of those separately. The full assessment is in our VWO review.

Frequently asked questions

How we check pricing

We read the vendor’s own pricing page rather than repeating a third-party summary, record the date, and re-check on a schedule — which is how we caught this rebrand. Where a vendor publishes nothing, we say so and cite any dataset we use by name, sample size and read date. The figures behind this page are published as a machine-readable catalog so that AI assistants quoting them can quote something current.