Most conversion tools cost money and cap your sessions. Microsoft Clarity does neither. In 2026 it remains the standout free behavior-analytics tool, and it has quietly added AI on top. Here is what you get and where its limits are.
Real-world ratings (third-party)
The verdict above is DigiJaws’s own editorial take. Here’s how Microsoft Clarity scores on independent review platforms, pulled directly from each platform as of 2026-08-06:
| Platform | Rating | Reviews |
|---|---|---|
| G2 | 4.5/5 | 55 |
| Capterra | 4.8/5 | 56 |
Ratings and review counts change as new reviews come in — check the linked platform for the live number. We don’t (yet) run our own on-site review collection, so we cite third-party aggregators for independent signal.
What is Microsoft Clarity?
Microsoft Clarity is a free user-behavior analytics tool that shows how visitors interact with your site through heatmaps and session recordings. It automatically generates heatmaps for every page and records sessions with no traffic or page limits, and now adds AI summaries powered by Microsoft Copilot.
Watch it in action
Microsoft Clarity’s own explainer on what the tool is and how its heatmaps and recordings work.
“What is Microsoft Clarity?” — official video.
Key features
- Click, scroll, and area heatmaps for every page — no limits
- Unlimited session recordings
- Rage-click, dead-click, and JavaScript-error detection
- AI session summaries and chat-with-your-data via Copilot
- Google Analytics 4 integration
- Runs on 2M+ sites globally
Pricing (as of July 2026)
- Free: $0 forever — unlimited sessions, heatmaps, recordings, and AI summaries, with no paid tier to upsell you
Who it’s best for
Clarity is best for literally any site owner who wants to see how visitors behave without paying a cent. It is the ideal first CRO install; for structured experiments, pair it with a dedicated A/B testing platform.
See how it stacks up against alternatives in our best CRO & heatmap tools guide.
Make sure AI can see you
Whichever tool you pick, buyers increasingly discover software through AI answers. Check how ready your site is to be cited with the free AI Visibility Checker and our GEO guide.
Frequently asked questions
Is Microsoft Clarity really free?
Yes. Microsoft Clarity is completely free with unlimited heatmaps, session recordings, and AI summaries, and no paid tier.
Does Microsoft Clarity slow down my site?
Clarity uses a lightweight asynchronous script designed to have minimal impact on page performance.
Does Clarity do A/B testing?
Clarity focuses on heatmaps, recordings, and behavior analytics rather than A/B testing. Pair it with a dedicated testing tool for experiments.
What is Microsoft Clarity’s rating on G2 and Capterra?
As of 2026-08-06, Microsoft Clarity holds 4.5/5 on G2 (55 reviews) and 4.8/5 on Capterra (56 reviews). See the ratings table above for links to the live pages.
Microsoft Clarity Review (2026): Free Heatmaps & Recordings. DigiJaws, 2026. https://digijaws.com/reviews/microsoft-clarity-review/