Best CRO & Heatmap Tools, Reviewed
Reviews of conversion rate optimization, heatmap, and session-recording tools.
12 articles
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PricingVWO Pricing: Every Plan and What It Really Costs
VWO publishes no prices, and as of 16 September 2026 it is no longer sold under its own brand. VWO and AB Tasty have merged and relaunched as Wingify; vwo.com now redirects to wingify.com, where every tier routes to a demo request. This page was re-checked on 9 October 2026, after the rebrand. What changed,…
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PricingOptimizely Pricing: Every Plan and What It Really Costs
Optimizely publishes no prices. Buyers report paying between $26,460 and $261,075 a year, with a median of $81,447 across 126 signed contracts. That range is from Vendr, read 9 October 2026; the low end is the cheapest contract observed rather than an advertised entry tier. Optimizely’s own pricing page was re-checked the same day and…
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PricingHotjar Pricing: Every Plan and What It Really Costs
Hotjar has a free plan; paid plans start at $49/mo, or $39/mo billed yearly (Contentsquare Growth). Every figure on this page was checked against Hotjar’s own pricing page on 2026-09-11, and the date is on the page so you can judge how stale it is. Below: what each plan costs, what the step up actually…
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PricingFullStory Pricing: Every Plan and What It Really Costs
FullStory pricing starts at Quote only — no published price. Every figure on this page was checked against FullStory’s own pricing page on 2026-09-11, and the date is on the page so you can judge how stale it is. Below: what each plan costs, what the step up actually buys you, and what the headline…
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PricingCrazy Egg Pricing: Every Plan and What It Really Costs
Crazy Egg pricing starts at $29/mo billed annually. Every figure on this page was checked against Crazy Egg’s own pricing page on 2026-09-11, and the date is on the page so you can judge how stale it is. Below: what each plan costs, what the step up actually buys you, and what the headline price…
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Review★ 4.0/5Crazy Egg Review: Features & Verdict
Crazy Egg review: published pricing, unlimited seats and domains, and A/B testing bundled in — the most honest purchase in a category going quote-only.
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Review★ 3.5/5FullStory Review: Features & Verdict
FullStory review: autocapture makes it the most capable tool in this category — and quote-only pricing makes it the hardest to buy.
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Review★ 3.5/5Hotjar Review: Features & Verdict
Hotjar review: the tool that made heatmaps mainstream, now being absorbed into Contentsquare — and what that means for what you will actually pay.
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Review★ 3.5/5Optimizely Review: Features & Verdict
Optimizely review: the reference implementation of enterprise experimentation — and an MTU pricing cliff that punishes ordinary traffic growth.
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Review★ 3.5/5VWO Review: Features & Verdict
VWO review: the broadest mid-market experimentation platform — and a pricing page that no longer contains any prices.
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ReviewMicrosoft Clarity Review: Free Heatmaps & Recordings
Microsoft Clarity offers unlimited heatmaps, session recordings, and AI summaries for free. Our 2026 review of features, limits, and who it’s best for.
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RoundupBest CRO & Heatmap Tools
CRO and heatmap tools reveal how visitors behave so you can lift conversion rate. Compare the best CRO, heatmap, and session-recording tools of 2026.