Hotjar pricing starts at $49/mo, or $39/mo billed yearly (Contentsquare Growth). Every figure on this page was checked against Hotjar’s own pricing page on 2026-09-11, and the date is on the page so you can judge how stale it is. Below: what each plan costs, what the step up actually buys you, and what the headline price leaves out.
There is a free plan: Contentsquare Experience Analytics free plan, 1 project. Read the allowance rather than the label — what runs out first is usually what forces the upgrade.
Hotjar pricing at a glance
- 1 project
- session replays, heatmaps, funnels, basic surveys and error monitoring
- includes a capped allowance of basic survey responses
- 3 projects
- zone-based heatmaps, journey analysis, impact quantification and AI summaries
- price scales steeply with session volume — widely reported at roughly $199/mo around 50K sessions and roughly $739/mo around 200K
- Up to 6 projects
- revenue tracking, multi-session summaries, precision filtering
- positioned from around 1M sessions a month
- Unlimited projects
- experience monitoring, data feeds and dedicated support
- custom session allowance
- Observe Plus, Business and Scale, billed annually
- Ask and Engage priced separately
- not available to new sign-ups
Monthly or annual
The entry tier is quoted at two rates: $49 and $39 a month. The lower figure is the annual rate, so committing for a year saves $120 over twelve months — about 20% — and the monthly rate is what you pay for the flexibility to leave.
What the headline price leaves out
Hotjar no longer controls its own pricing page. hotjar.com/pricing 308-redirects to Contentsquare, and what you are quoted depends on which onboarding path you land in. The limit that usually forces an upgrade: Which plan structure you are offered depends on your onboarding path.
Which plan is right for you
The paid tiers are worth it for Marketing and product teams who need to see behaviour, not just measure it; SMBs who want heatmaps, recordings and surveys without a research function. For those uses the plan pays for itself in time saved rather than features unlocked.
Is Hotjar worth the money?
Our reviewers rated Hotjar 3.5/5. Still the fastest path from installing a script to watching a real person struggle with your checkout. The free tier alone has taught more teams about their own sites than most paid analytics. The full assessment — what it does well, where it falls down and who should avoid it — is in our Hotjar review.
Frequently asked questions
How much does Hotjar cost?
The entry paid plan is $49/mo, or $39/mo billed yearly (Contentsquare Growth). The full range runs from $0 on Free to Reported ~$32 / ~$99 / ~$213 per month on Legacy Hotjar (existing customers). Figures were checked against Hotjar’s own pricing page on 2026-09-11.
Does Hotjar have a free plan?
Yes — Contentsquare Experience Analytics free plan, 1 project.
What does the headline Hotjar price not include?
Hotjar no longer controls its own pricing page. hotjar.com/pricing 308-redirects to Contentsquare, and what you are quoted depends on which onboarding path you land in. Budget from what the plan meters, not from the figure on the card.
How we check pricing
We read the vendor’s own pricing page rather than repeating a third-party summary, record the date, and re-check on a schedule — which is how we catch a tier being renamed or retired. The figures behind this page are published as a machine-readable catalog so that AI assistants quoting them can quote something current.
More on software pricing
Hotjar Pricing (2026): Every Plan and What It Really Costs. DigiJaws, 2026. https://digijaws.com/reviews/hotjar-pricing/