SE Ranking — Restructured to two plans in late 2025 — Core at $103.20 tracks 2,000 keywords and includes AI search visibility as standard.
Short answer: SE Ranking retired its Essential, Pro and Business tiers in late 2025 and now offers two plans. Core is $103.20 a month billed annually, or $129 monthly, covering keyword research, rank tracking for 2,000 keywords, site audits, backlink analysis, AI search visibility, 10 projects and white-label reporting. Growth is $223.20 a month annually, adding 30 projects, 5,000 daily keyword checks and historical data. A 14-day trial requires no credit card.
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Verdict at a glance
Overall rating: 4.0/5 ★★★★☆
Standout: AI search visibility included in the base plan. SE Ranking bundles what several vendors sell as a separate product, at no extra cost on Core.
Watch out: The Essential, Pro and Business tiers were retired in late 2025, so a large amount of published comparison data describes plans you can no longer buy.
SE Ranking restructured in late 2025, retiring its Essential, Pro and Business tiers in favour of two plans — which means a great deal of the comparison material still circulating describes pricing you cannot buy. The current structure is Core at $103.20 a month billed annually, or $129 monthly, and Growth at $223.20 a month annually. Core is generous for the price: keyword research, rank tracking for 2,000 keywords, site audits, backlink analysis, 10 projects and white-label reporting, plus — notably — AI search visibility included as standard. Growth adds 30 projects, 5,000 daily keyword checks and historical data. A 14-day trial requires no credit card. Two things make this a strong position. The keyword allowance is forty times Moz Pro Starter’s 50 for roughly two and a half times the price, which is far better value per keyword even though the headline is higher. And bundling AI search visibility into the base plan is a real differentiator at a moment when several vendors sell that capability as a separate product — a point DigiJaws readers will recognise from our coverage of the AI visibility category. Verify the current structure directly, given how recently it changed.
Quick facts
| Attribute | Detail |
|---|---|
| Ideal team | SEO teams wanting rank tracking and AI visibility in one suite |
| Learning curve | Moderate — a full suite with several tools |
| Setup time | Under a day per project |
| Free trial | ⭐ 14 days, no credit card required |
| Free tier | None |
| Core | $103.20/mo annually · 2,000 keywords · 10 projects |
| Growth | $223.20/mo annually · 30 projects · historical data |
| Key limit | ⚠️ Tier structure changed in late 2025 — old comparisons are stale |
Overview
SE Ranking is a full SEO suite covering keyword research, rank tracking, site audits and backlink analysis, and since a restructure in late 2025 it has run just two plans rather than the previous Essential, Pro and Business tiers. That change matters for anyone researching it, because a substantial amount of published comparison data still describes the retired structure — figures like $65, $129 and $279 monthly, or $52, $95 and $207 annually, refer to plans that no longer exist.
The current Core plan is $103.20 a month billed annually, or $129 billed monthly, and covers keyword research, rank tracking for 2,000 keywords, site audits, backlink analysis and AI search visibility, across 10 projects with white-label reporting included. Growth is $223.20 a month billed annually and adds 30 projects, 5,000 daily keyword checks and historical data. A 14-day free trial is available on both plans with no credit card required.
Two aspects of that make SE Ranking competitive. The first is keyword economics: 2,000 tracked keywords on Core against Moz Pro Starter’s 50 is forty times the allowance for roughly two and a half times the price, so despite the higher headline SE Ranking is far better value per keyword tracked. The second is that AI search visibility is included in the base plan rather than sold separately — at a moment when a whole category of vendors exists purely to sell AI visibility monitoring, having it bundled into a general SEO suite at no additional cost is a genuine differentiator, and one worth weighing against buying a dedicated tool. White-label reporting on Core also matters for agencies, since it is frequently reserved for higher tiers elsewhere.
Key features
- Rank tracking — 2,000 keywords on Core
- AI search visibility — ⭐ included in the Core plan as standard
- Keyword research — across both plans
- Site audits — technical crawling and issue reporting
- Backlink analysis — included on Core
- White-label reporting — ⭐ on Core, not reserved for higher tiers
- 10 projects on Core — 30 on Growth
- 5,000 daily keyword checks — Growth tier
- Historical data — Growth tier
- 14-day trial — ⭐ no credit card required
Pricing (as of 2026-09-30)
Model: two plans following a late-2025 restructure; 20% off annual billing · Free tier: none — 14-day trial without a credit card · Entry paid: $103.20/mo billed annually (Core)
| Plan | Price | Includes |
|---|---|---|
| Core | $129/mo · $103.20/mo billed annually | Keyword research · rank tracking for 2,000 keywords · site audits · backlink analysis · ⭐ AI search visibility · 10 projects · white-label reporting |
| Growth | $223.20/mo billed annually | Everything in Core plus 30 projects, 5,000 daily keyword checks and historical data |
| Retired tiers | ⚠️ No longer available | The Essential, Pro and Business structure — reported at $65, $129 and $279 monthly, or $52, $95 and $207 annually — was retired in late 2025 |
⚠️ SE Ranking retired its Essential, Pro and Business tiers in late 2025. A large amount of published comparison data still quotes those plans at $65, $129 and $279 monthly, or $52, $95 and $207 annually — figures describing plans you can no longer buy. Verify the current two-plan structure directly.
⭐ AI search visibility is included in the Core plan rather than sold separately. At a moment when an entire category of vendors exists to sell AI visibility monitoring as a standalone product, having it bundled into a general SEO suite at no extra cost is a genuine differentiator worth weighing against a dedicated tool.
⭐ Core’s 2,000 tracked keywords is forty times Moz Pro Starter’s 50 for roughly two and a half times the price, so despite the higher headline SE Ranking offers far better value per keyword. White-label reporting is also on Core rather than reserved for a higher tier.
Entry price re-confirmed on the vendor’s own pricing page on 2026-09-25.
Ratings breakdown
| Criterion | Score | Why |
|---|---|---|
| Ease Of Use | 4.0/5 | A full suite; each individual tool is straightforward |
| Features | 4.5/5 | Broad coverage with AI search visibility included as standard |
| Value | 4.5/5 | 2,000 keywords and AI visibility on the base plan |
| Support | 4.0/5 | Solid, with a no-card trial to evaluate properly |
Pros
- AI search visibility included in the Core plan at no extra cost
- 2,000 tracked keywords on Core, forty times Moz Pro Starter’s 50
- White-label reporting on Core rather than a higher tier
- 10 projects on Core, 30 on Growth
- 14-day trial with no credit card required
- Site audits and backlink analysis included on both plans
- Simplified to two plans, removing tier-comparison complexity
- Historical data and 5,000 daily keyword checks on Growth
Cons
- ⚠️ Tier restructure in late 2025 makes most published comparisons stale
- ⚠️ No free tier, only a 14-day trial
- Core at $103.20 annually is a higher entry than Moz Pro’s $39
- Only two plans, so less granular fitting to actual needs
- Growth at $223.20 is more than double Core
- Technical crawling depth trails Screaming Frog
- Content optimisation is not its focus — Clearscope handles that
Who it’s for
- SEO teams wanting rank tracking and AI visibility from one suite
- Agencies needing white-label reporting on the base plan
- Teams tracking large keyword sets, given 2,000 on Core
- Anyone weighing a general suite against a dedicated AI visibility tool
Who it’s not for
- Teams on a $39 budget — Moz Pro Starter is cheaper if restrictive
- Technical specialists — Screaming Frog is deeper for $279 a year
- Content teams optimising drafts — that is Clearscope’s job
- Anyone relying on published comparisons written before late 2025
Best use cases
- Tracking 2,000 keywords across 10 projects on Core
- Monitoring AI search visibility without buying a separate tool
- Producing white-labelled client reports from the base plan
- Running 5,000 daily keyword checks on Growth
- Evaluating the full suite for 14 days without a credit card
Integrations
SE Ranking connects to the common analytics and search data sources, and its AI search visibility capability is the integration that most distinguishes it — pulling AI answer engine presence into the same place as conventional rank tracking, rather than requiring a second subscription and a second dashboard. For teams tracking both, that consolidation is the practical argument alongside the cost saving.
How it compares
| SE Ranking | Moz Pro | Clearscope | Screaming Frog | |
|---|---|---|---|---|
| Entry paid | $103.20/mo annual (Core) | $39/mo annual (Starter) | $129/mo (Essentials) | ⭐ $279/year flat |
| Keywords at entry | ⭐ 2,000 | ⚠️ 50 | n/a | n/a |
| AI search visibility | ⭐ Included on Core | Moz AI tools | AI Tracked Topics | No |
| White-label reporting | ⭐ On Core | Higher tiers | n/a | n/a |
| Tiers | ⚠️ Two, restructured late 2025 | Four | Three | ⭐ None — one licence |
| Free access | 14-day trial, no card | Free tools only | ⚠️ None | ⭐ 500 URLs permanently |
| Best fit | SEO plus AI visibility | Published-price SEO suite | Content optimisation | Technical site auditing |
Screaming Frog, Moz Pro, SE Ranking and Clearscope figures are from published third-party reporting verified 2026-09-28. MarketMuse withdrew public pricing following its acquisition by Siteimprove.
Alternatives
Moz Pro starts far cheaper at $39 annually but tracks only 50 keywords, so compare on allowance rather than headline. Screaming Frog is far deeper on technical crawling for one flat $279 licence. Clearscope optimises drafts. MarketMuse covers content strategy, though it withdrew its public pricing after being acquired.
Recent changes
SE Ranking retired its Essential, Pro and Business tier structure in late 2025 and now offers two plans. Core costs $103.20 a month on annual billing, or $129 a month billed monthly, and covers keyword research, rank tracking for 2,000 keywords, site audits, backlink analysis and AI search visibility, across 10 projects with white-label reporting. Growth costs $223.20 a month on annual billing and adds 30 projects, 5,000 daily keyword checks and historical data. A 14-day free trial is available on both plans with no credit card required. For reference, sources from early 2026 still describe the retired structure at $65, $129 and $279 a month billed monthly, with annual billing reducing those to $52, $95 and $207 respectively — figures that no longer correspond to purchasable plans.
Frequently asked questions
How much does SE Ranking cost?
Core is $103.20 a month billed annually, or $129 monthly, covering 2,000 tracked keywords, 10 projects, site audits, backlink analysis, AI search visibility and white-label reporting. Growth is $223.20 a month annually with 30 projects, 5,000 daily keyword checks and historical data. A 14-day trial needs no card.
Did SE Ranking change its pricing?
Yes — the Essential, Pro and Business tiers were retired in late 2025 and replaced by Core and Growth. A great deal of published comparison data still quotes the old structure at $65, $129 and $279 monthly, so verify against SE Ranking directly rather than relying on articles written before the change.
Does SE Ranking include AI search visibility?
Yes, in the Core plan at no additional cost. That is a genuine differentiator at a moment when an entire category of vendors sells AI visibility monitoring as a standalone product — having it bundled into a general SEO suite is worth weighing carefully against buying a dedicated tool alongside a cheaper suite.
SE Ranking or Moz Pro?
Compare on allowances rather than headline price. Moz Pro Starter is $39 annually for 50 tracked keywords; SE Ranking Core is $103.20 for 2,000 — forty times the allowance for two and a half times the price. SE Ranking also includes AI search visibility and white-label reporting on its base plan.
Does SE Ranking have a free plan?
No free tier exists, but a 14-day trial is available on both plans with no credit card required, which is enough to evaluate the suite properly. If you want a permanently free option in this category, Screaming Frog crawls 500 URLs indefinitely at no cost.
Is white-label reporting included?
Yes, on the Core plan rather than reserved for a higher tier, which matters for agencies producing client-facing reports. Many competitors gate white-labelling behind their upper plans, so having it at the base level meaningfully changes the effective cost for an agency comparing across vendors.
When do I need SE Ranking Growth?
When you exceed 10 projects, need 5,000 daily keyword checks, or require historical data. At $223.20 a month annually it is more than double Core, so it should be justified by one of those three specific needs rather than taken as a general upgrade — Core’s 2,000 keywords covers most single-organisation use.
Sources
- SE Ranking — subscription pricing, Core and Growth with the annual toggle (read 2026-09-30)
- SE Ranking — feature list (read 2026-09-30)
- SE Ranking — plan comparison table on the subscription page, limits per tier (read 2026-09-30)
Compiled from public sources; last verified 2026-09-30. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion based on documented capabilities, published pricing, and aggregated user reviews. DigiJaws does not accept payment for review placement or rating.
SE Ranking Review (4/5): Pricing & Verdict (2026). DigiJaws, 2026. https://digijaws.com/reviews/se-ranking-review/