Moz Pro — A full SEO suite with four published tiers from $39 a month annually — where the tracked keyword allowance, not the price, decides which one you need.
Short answer: Moz Pro is an SEO suite across four tiers. Starter is $49 a month, or $39 billed annually, with 50 tracked keywords, 20,000 pages crawled weekly and Moz AI tools. Standard is $99, or $79 annually, with three websites, 300 keywords and 400,000 weekly crawled pages. Medium is $179, or $143 annually, with 10 websites, 1,500 keywords and 2 million pages. Large is $299, or $239 annually, with 25 websites, 3,000 keywords and 5 million pages. Annual billing saves 20%.
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Verdict at a glance
Overall rating: 4.0/5 ★★★★☆
Standout: Four published tiers with clearly stated allowances. In a category where competitors have withdrawn or restructured pricing, Moz simply prints what each plan includes.
Watch out: Starter’s 50 tracked keywords is very small — it covers one site’s core terms and nothing more, so most real use starts at Standard’s 300 keywords for $79 annually.
Moz Pro is a full SEO suite covering rank tracking, keyword research, site crawling and link data, and its clearest virtue in 2026 is that it publishes four tiers with stated allowances while competitors around it have withdrawn or restructured theirs. Starter is $49 a month, or $39 billed annually, supporting 50 tracked keywords, 20,000 pages crawled weekly and access to Moz AI tools. Standard is $99, or $79 annually, with three websites, 300 tracked keywords and 400,000 pages crawled weekly. Medium is $179, or $143 annually, with 10 websites, 1,500 keywords and 2 million pages. Large is $299, or $239 annually, with 25 websites, 3,000 keywords and 5 million pages. Annual billing saves 20% throughout. The variable that determines your tier is tracked keywords rather than price, and Starter’s 50 is genuinely small — enough for one site’s core terms and nothing beyond. Any serious campaign tracking a keyword set with variations and long-tail terms is on Standard at $79 annually, which is where most real use begins. Agencies working across clients jump again on website count rather than keywords: three sites on Standard becomes 10 on Medium.
Quick facts
| Attribute | Detail |
|---|---|
| Ideal team | In-house SEO teams and agencies wanting a published-price suite |
| Learning curve | Moderate — a full suite with several distinct tools |
| Setup time | Under a day per site |
| Free trial | Free trial available, plus permanently free Moz tools |
| Free tier | Free tools only, not a free Moz Pro plan |
| Starter | $49/mo · $39 annually · ⚠️ 50 tracked keywords |
| Standard | $99/mo · $79 annually · 3 sites, 300 keywords |
| Annual saving | 20% across all tiers |
Overview
Moz Pro bundles the standard SEO suite: rank tracking, keyword research, site crawling and audits, and link data, along with Moz AI tools available from the entry tier. It is one of the longest-established names in the category and its data — particularly Domain Authority — is widely used as a common reference point across the industry, which has value beyond the tool itself when communicating with clients or stakeholders who already know the metric.
The pricing is published across four tiers and scales on tracked keywords, websites and crawl volume together. Starter is $49 a month, or $39 billed annually, supporting 50 tracked keywords, 20,000 pages crawled weekly and access to Moz AI tools. Standard is $99, or $79 annually, covering three websites, 300 tracked keywords and 400,000 pages crawled weekly. Medium is $179, or $143 annually, accommodating 10 websites, 1,500 tracked keywords and 2 million pages crawled weekly. Large is $299, or $239 annually, with 25 websites, 3,000 keywords and 5 million crawled pages. Yearly billing saves 20% on the base plan across every tier.
The allowance that decides your tier is tracked keywords, and Starter’s 50 is smaller than it sounds. Fifty keywords covers one site’s core terms and leaves nothing for variations, long-tail terms or competitor tracking — so any campaign being run seriously rather than monitored casually sits on Standard’s 300 for $79 annually. For agencies the binding constraint changes to website count: Standard’s three sites becomes 10 on Medium at $143 annually and 25 on Large at $239. Work out which of the three variables — keywords, sites, crawl volume — binds first for your situation, because the tier that satisfies one will often be generous on the other two, and paying for headroom you do not need is the common mistake.
Key features
- Rank tracking — 50 keywords on Starter up to 3,000 on Large
- Keyword research — across the suite
- Site crawl and audit — 20,000 to 5 million pages weekly by tier
- Link data — including Domain Authority, an industry reference metric
- Moz AI tools — ⭐ available from the Starter tier
- Multiple websites — 3 on Standard, 10 on Medium, 25 on Large
- Published tier allowances — ⭐ keywords, sites and crawls all stated
- Free Moz tools — available outside a Pro subscription
- 20% annual saving — across all four tiers
- Free trial — before committing
Pricing (as of 2026-09-28)
Model: four published tiers scaling on tracked keywords, websites and crawl volume · Free tier: free Moz tools available, but no free Moz Pro plan · Entry paid: $39/mo billed annually (Starter)
| Plan | Price | Includes |
|---|---|---|
| Starter | $49/mo · $39/mo annually | ⚠️ 50 tracked keywords · 20,000 pages crawled weekly · Moz AI tools |
| Standard | $99/mo · $79/mo annually | 3 websites · 300 tracked keywords · 400,000 pages crawled weekly |
| Medium | $179/mo · $143/mo annually | 10 websites · 1,500 tracked keywords · 2 million pages crawled weekly |
| Large | $299/mo · $239/mo annually | 25 websites · 3,000 tracked keywords · 5 million pages crawled weekly |
⚠️ Starter’s 50 tracked keywords covers one site’s core terms and nothing more — no variations, long-tail terms or competitor tracking. Any campaign run seriously rather than monitored casually starts at Standard’s 300 keywords for $79 billed annually.
⭐ All four tiers publish their allowances for tracked keywords, websites and crawled pages. In a category where MarketMuse withdrew its prices and SE Ranking restructured its tiers, simply stating what each plan includes is a genuine advantage.
Three variables scale together — keywords, websites and crawl volume — so work out which binds first for your situation. Agencies typically hit the website limit before the keyword limit, while in-house teams hit keywords first. The tier satisfying one will usually be generous on the others.
Ratings breakdown
| Criterion | Score | Why |
|---|---|---|
| Ease Of Use | 4.0/5 | A full suite with several tools; each is straightforward individually |
| Features | 4.0/5 | Complete SEO coverage; less technical depth than Screaming Frog |
| Value | 4.0/5 | Published tiers with 20% annual saving and clear allowances |
| Support | 4.0/5 | Long-established with extensive documentation and community |
Pros
- Four published tiers with clearly stated allowances
- Starter at $39 billed annually is an accessible entry point
- Moz AI tools included from the entry tier
- Domain Authority is an industry-wide reference metric
- 20% saving on annual billing across every tier
- Free Moz tools available outside a subscription
- Large tier supports 25 websites and 3,000 keywords for agencies
- Free trial before committing
Cons
- ⚠️ Starter’s 50 tracked keywords is very restrictive
- ⚠️ Starter covers a single site with no multi-site allowance stated
- Standard at $79 annually is the realistic entry for serious use
- Three variables scale together, so tiers rarely fit exactly
- No free Moz Pro tier, only free standalone tools
- Technical crawling depth trails Screaming Frog considerably
- Content optimisation is not its strength — Clearscope does that
Who it’s for
- In-house SEO teams wanting rank tracking and keyword research
- Agencies needing multiple websites, on Medium or Large
- Teams who value published pricing and stated allowances
- Anyone who reports using Domain Authority as a shared reference
Who it’s not for
- Technical SEO specialists — Screaming Frog goes far deeper for $279 a year
- Content teams optimising drafts — that is Clearscope’s job
- Anyone tracking more than 50 keywords on a $39 budget
- Teams wanting AI search visibility built in — SE Ranking includes it
Best use cases
- Tracking 300 keywords across three websites on Standard
- Running weekly site crawls up to 400,000 pages
- Managing 25 client sites on the Large tier as an agency
- Using Domain Authority as a shared metric in client reporting
- Accessing Moz AI tools from the $39 Starter tier
Integrations
Moz Pro connects to the common analytics and search data sources so that rank and crawl data sit alongside actual performance, and its API supports pulling Moz metrics into other reporting. Domain Authority’s ubiquity is itself a form of integration — because so many other tools and reports reference it, Moz data travels into conversations and documents that never touch the product directly.
How it compares
| Moz Pro | SE Ranking | Screaming Frog | Clearscope | |
|---|---|---|---|---|
| Entry paid | $39/mo annual (Starter) | $103.20/mo annual (Core) | ⭐ $279/year flat | $129/mo (Essentials) |
| Tiers | Four | Two, restructured late 2025 | ⭐ None — one licence | Three |
| Keywords at entry | ⚠️ 50 | 2,000 on Core | n/a | n/a |
| Prices published | ⭐ Yes | ⭐ Yes | ⭐ Yes | ⭐ Yes |
| AI search visibility | Moz AI tools | ⭐ Included in Core | No | AI Tracked Topics |
| Free tier | Free tools only | 14-day trial | ⭐ 500 URLs, permanent | ⚠️ None |
| Best fit | Published-price SEO suite | SEO plus AI visibility | Technical site auditing | Content optimisation |
Screaming Frog, Moz Pro, SE Ranking and Clearscope figures are from published third-party reporting verified 2026-09-28. MarketMuse withdrew public pricing following its acquisition by Siteimprove.
Alternatives
SE Ranking includes AI search visibility in its Core plan and tracks 2,000 keywords against Moz Starter’s 50, though it starts at $103.20 annually. Screaming Frog is far deeper on technical crawling at one flat $279 licence. Clearscope optimises content drafts. MarketMuse handles content strategy but no longer publishes prices.
Recent changes
Moz Pro’s four tiers are priced at Starter $49 a month or $39 billed annually, Standard $99 or $79 annually, Medium $179 or $143 annually, and Large $299 or $239 annually, with yearly billing saving 20% on the base plan. The Starter plan supports 50 tracked keywords, 20,000 pages crawled weekly and access to Moz AI tools. The Standard plan supports three websites, tracks 300 keywords and crawls 400,000 pages per week. The Medium plan accommodates 10 websites, 1,500 tracked keywords and 2 million pages crawled weekly. The Large plan includes 25 websites, 3,000 keywords and 5 million crawled pages weekly. Moz continues to publish all four tiers with their allowances stated, and free Moz tools remain available outside a Moz Pro subscription.
Frequently asked questions
How much does Moz Pro cost?
Starter is $49 a month or $39 billed annually, Standard $99 or $79, Medium $179 or $143, and Large $299 or $239. Annual billing saves 20%. Allowances scale from 50 tracked keywords and 20,000 weekly crawled pages on Starter to 3,000 keywords and 5 million pages on Large.
Is Moz Pro Starter enough?
Rarely. Fifty tracked keywords covers one site’s core terms with nothing left for variations, long-tail terms or competitor tracking. Any campaign being run seriously rather than monitored casually needs Standard’s 300 keywords at $79 billed annually — treat that as the realistic entry rather than $39.
Which Moz Pro tier do I need?
Work out which of three variables binds first: tracked keywords, website count or crawl volume. In-house teams usually hit keywords first, agencies hit website count first. The tier satisfying your binding constraint will typically be generous on the other two, so choose on the constraint rather than on price.
Does Moz Pro include AI tools?
Yes, Moz AI tools are available from the Starter tier at $39 billed annually, which is unusual — many competitors reserve AI capability for higher plans. If AI search visibility specifically is the requirement, SE Ranking includes it in its Core plan as a named capability.
Moz Pro or SE Ranking?
SE Ranking‘s Core plan tracks 2,000 keywords and includes AI search visibility for $103.20 billed annually, against Moz Starter’s 50 keywords for $39. Moz is cheaper at entry but far more restrictive; SE Ranking is better value per keyword. Compare on allowances rather than headline price.
Does Moz Pro have a free plan?
No free Moz Pro tier exists, though Moz offers free standalone tools outside a subscription and a free trial of Pro itself. If a permanently free option matters, Screaming Frog crawls 500 URLs indefinitely at no cost.
Why does Domain Authority matter?
Because it is used across the industry as a common reference point, so a DA figure travels into client reports, pitches and conversations that never touch Moz directly. That shared vocabulary has practical value beyond the metric’s own accuracy — it lets people compare sites without first agreeing on a methodology.
Sources
- Marketer’s Choice — Moz pricing 2026: every plan explained plus the hidden costs
- Tekpon — Moz Pro pricing 2026: plans, free trial and cost breakdown
- Clarorank — SE Ranking pricing 2026: $103 Core, $223 Growth
- Comparedge — Screaming Frog pricing 2026: free and paid version from £199/yr
- eesel AI — Clearscope pricing 2026: an honest breakdown
Compiled from public sources; last verified 2026-09-28. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion based on documented capabilities, published pricing, and aggregated user reviews. DigiJaws does not accept payment for review placement or rating.
Moz Pro Review (4/5): Pricing & Verdict (2026). DigiJaws, 2026. https://digijaws.com/reviews/moz-pro-review/