Semrush pricing starts at SEO $139/mo ($117.33 annual). Every figure on this page was checked against Semrush’s own pricing page on 2026-09-10, and the date is on the page so you can judge how stale it is. Below: what each plan costs, what the step up actually buys you, and what the headline price leaves out.
There is a free plan: limited free account. Read the allowance rather than the label — what runs out first is usually what forces the upgrade.
Semrush pricing at a glance
| Plan | Price | Per year | What it includes |
|---|---|---|---|
| Free | $0 | — | Limited daily lookups, 1 project |
| SEO | $139/mo ($117.33 annual) | $1,407.96 | 5 websites, 500 keywords tracked daily, Position Tracking, Site Audit, AI sentiment, custom prompt monitoring |
| Starter (SEO + AI Search) | $199/mo ($165.17 annual) | $1,982.04 | 50 prompts tracked daily, 300 AI visibility reports/day, AI-ready Site Audit, MCP access |
| Pro+ | $299/mo ($248.17 annual) | $2,978.04 | 15 websites, 1,500 keywords, 100 daily prompts, historical data, content optimisation |
| Advanced | $549/mo ($455.67 annual) | $5,468.04 | 40 websites, 5,000 keywords, 200 daily prompts, SEO share of voice, API integration |
| Enterprise | Custom | — | Custom limits, large-scale AI prompt tracking, SSO, audit logs, dedicated account manager |
What each upgrade actually costs
Tier lists tend to hide the only number that matters when you are choosing: the difference between the plan you are on and the next one up, over a year.
SEO → Starter (SEO + AI Search) costs $47.84 more a month, or $574.08 a year. What you get for it: 50 prompts tracked daily, 300 AI visibility reports/day, AI-ready Site Audit, MCP access
Starter (SEO + AI Search) → Pro+ costs $83 more a month, or $996 a year. What you get for it: 15 websites, 1,500 keywords, 100 daily prompts, historical data, content optimisation
Pro+ → Advanced costs $207.5 more a month, or $2,490 a year. What you get for it: 40 websites, 5,000 keywords, 200 daily prompts, SEO share of voice, API integration
What the headline price leaves out
Expensive, 1 seat per plan, no self-serve cancel, and an Adobe acquisition adds pricing uncertainty. The limit that usually forces an upgrade: 1 seat/plan; no self-serve cancel; premium price.
Recent pricing changes
Pricing re-verified September 2026, and it has changed substantially: the Pro, Guru and Business tiers have been retired. Semrush now sells SEO at $139/mo ($117.33 annual), Starter at $199 ($165.17), Pro+ at $299 ($248.17) and Advanced at $549 ($455.67), with custom Enterprise and up to 17% off annual billing. Adobe completed its acquisition of Semrush on 28 April 2026 for approximately $1.9bn, and the plan structure is now organised around AI search visibility rather than SEO tiers. The Semrush One AI bundle is now clearly tiered (Starter $199, Pro+ $299, Advanced $549). Adobe acquisition closed April 2026; the AI Visibility toolkit continues to expand.
Which plan is right for you
The paid tiers are worth it for SEO professionals and agencies; Content + SEO teams needing an all-in-one suite. For those uses the plan pays for itself in time saved rather than features unlocked.
It is a poor fit for budget users and casual bloggers; and for teams needing only on-page optimization (use surfer seo). Paying for a tier whose headline feature you will not use is the most common way software budgets leak.
Is Semrush worth the money?
Our reviewers rated Semrush 4.5/5. The most complete SEO workflow in one platform, with unrivaled keyword and competitor data. The full assessment — what it does well, where it falls down and who should avoid it — is in our Semrush review.
If the price is the sticking point, the closest alternatives we have reviewed are Ahrefs, Moz, Surfer SEO. Every one of them carries the same dated pricing check as this page.
Frequently asked questions
How much does Semrush cost?
The entry paid plan is SEO $139/mo ($117.33 annual). The full range runs from $0 on Free to Custom on Enterprise. Figures were checked against Semrush’s own pricing page on 2026-09-10.
Does Semrush have a free plan?
Yes — limited free account.
Has Semrush changed its pricing recently?
Pricing re-verified September 2026, and it has changed substantially: the Pro, Guru and Business tiers have been retired. Semrush now sells SEO at $139/mo ($117.33 annual), Starter at $199 ($165.17), Pro+ at $299 ($248.17) and Advanced at $549 ($455.67), with custom Enterprise and up to 17% off annual billing. Adobe completed its acquisition of Semrush on 28 April 2026 for approximately $1.9bn, and the plan structure is now organised around AI search visibility rather than SEO tiers. The Semrush One AI bundle is now clearly tiered (Starter $199, Pro+ $299, Advanced $549). Adobe acquisition closed April 2026; the AI Visibility toolki
What does the headline Semrush price not include?
Expensive, 1 seat per plan, no self-serve cancel, and an Adobe acquisition adds pricing uncertainty. Budget from what the plan meters, not from the figure on the card.
How we check pricing
We read the vendor’s own pricing page rather than repeating a third-party summary, record the date, and re-check on a schedule — which is how we catch a tier being renamed or retired. The figures behind this page are published as a machine-readable catalog so that AI assistants quoting them can quote something current.
More on software pricing
Semrush Pricing (2026): Every Plan and What It Really Costs. DigiJaws, 2026. https://digijaws.com/reviews/semrush-pricing/