Semrush — All-in-one SEO suite: keyword research, backlinks, site audits, rank tracking, competitor analysis, plus AI-visibility tools.
Verdict at a glance
Overall rating: 4.5/5 ★★★★½
Standout: The most complete SEO workflow in one platform, with unrivaled keyword and competitor data.
Watch out: Expensive, 1 seat per plan, no self-serve cancel, and an Adobe acquisition adds pricing uncertainty.
The benchmark all-in-one SEO platform for professionals and agencies. If you only need on-page content optimization, Surfer is cheaper and simpler — but for full-stack SEO, Semrush is hard to beat.
Real-world ratings (third-party)
The 4.5/5 above is DigiJaws’s own editorial verdict. Here’s how Semrush scores on independent review platforms, pulled directly from each platform as of 2026-08-06:
| Platform | Rating | Reviews |
|---|---|---|
| G2 | 4.4/5 | 4,024 reviews |
| Capterra | 4.6/5 | 2,325 reviews |
| TrustRadius | 8.6/10 | 782 reviews |
Ratings and review counts change as new reviews come in — check the linked platform for the live number. We don’t (yet) run our own on-site review collection, so we cite third-party aggregators rather than publish an unverifiable aggregate of our own.
Quick facts
- Ideal team: SEO pros & agencies
- Learning curve: High
- Setup time: Hours
- Support: Email, chat, academy
- Key limit: 1 seat/plan; no self-serve cancel; premium price
- Top integrations: Google Search Console, Google Analytics, Looker Studio
Overview
Semrush is the most comprehensive SEO and competitive-research suite available, covering keyword research, site audits, backlink analysis, rank tracking, traffic and competitor analytics, content planning, and reporting in one place. Newer AI Visibility tooling tracks how brands appear in AI search.
Its breadth reduces tool-switching, but it’s a premium product: plans include just one seat, the learning curve is real, and cancellation isn’t self-serve. Adobe’s acquisition closed in April 2026, so long-term pricing is less certain.
Watch it in action
Semrush’s own explainer covering what the platform does and how the toolkit fits together.
“What is Semrush? Digital Marketing Tool EXPLAINED” — official Semrush video.
Key features
- Keyword research & keyword magic tool
- Backlink analysis & link building
- Site audits & technical SEO
- Position/rank tracking
- Competitor & traffic analytics
- Content Marketing Platform
- AI Visibility toolkit
Pricing (re-verified 2026-09-09)
Model: tiered subscription (1 seat per plan) · Free tier: limited free account · Entry paid: SEO $139/mo ($117.33/mo annual)
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Limited daily lookups, 1 project |
| SEO | $139/mo ($117.33 annual) | 5 websites, 500 keywords tracked daily, Position Tracking, Site Audit, AI sentiment, custom prompt monitoring |
| Starter (SEO + AI Search) | $199/mo ($165.17 annual) | 50 prompts tracked daily, 300 AI visibility reports/day, AI-ready Site Audit, MCP access |
| Pro+ | $299/mo ($248.17 annual) | 15 websites, 1,500 keywords, 100 daily prompts, historical data, content optimisation |
| Advanced | $549/mo ($455.67 annual) | 40 websites, 5,000 keywords, 200 daily prompts, SEO share of voice, API integration |
| Enterprise | Custom | Custom limits, large-scale AI prompt tracking, SSO, audit logs, dedicated account manager |
Annual billing saves ~17%; extra seats cost $45-$100/mo each. Cancellation requires contacting support.
⚠️ Adobe acquisition closed April 2026 — pricing beyond your contract term isn’t guaranteed. Verify on semrush.com.
Ratings breakdown
- Ease Of Use: 3.5/5
- Features: 5.0/5
- Value: 3.5/5
- Support: 3.5/5
Pros
- Covers nearly every SEO workflow in one platform
- Best-in-class keyword and competitor data
- Deep backlink and traffic analytics
- AI Visibility toolkit for AI-search tracking
Cons
- Expensive, especially with add-on seats
- Only 1 user per plan by default
- Steep learning curve
- No self-serve cancellation
- Adobe-acquisition pricing uncertainty
Who it’s for
- SEO professionals and agencies
- Content + SEO teams needing an all-in-one suite
Who it’s not for
- Budget users and casual bloggers
- Teams needing only on-page optimization (use Surfer SEO)
Best use cases
- Keyword & competitor research
- Backlink analysis and site audits
- Rank tracking & content planning
Integrations
Google Search Console, Google Analytics, Looker Studio, WordPress, API.
Alternatives
Ahrefs, Moz, Surfer SEO.
Recent changes
Pricing re-verified September 2026, and it has changed substantially: the Pro, Guru and Business tiers have been retired. Semrush now sells SEO at $139/mo ($117.33 annual), Starter at $199 ($165.17), Pro+ at $299 ($248.17) and Advanced at $549 ($455.67), with custom Enterprise and up to 17% off annual billing. Adobe completed its acquisition of Semrush on 28 April 2026 for approximately $1.9bn, and the plan structure is now organised around AI search visibility rather than SEO tiers. The Semrush One AI bundle is now clearly tiered (Starter $199, Pro+ $299, Advanced $549). Adobe acquisition closed April 2026; the AI Visibility toolkit continues to expand.
Frequently asked questions
Can I cancel Semrush online?
No. Semrush doesn’t currently offer self-serve cancellation; you need to contact support to cancel a paid subscription.
How many users does a Semrush plan include?
Each Semrush plan includes just one seat by default; additional users are an add-on starting at roughly $45/mo each.
Is Semrush better than Ahrefs?
Semrush covers a broader all-in-one workflow (content, PPC, social, AI visibility) while Ahrefs is generally regarded as stronger specifically for backlink data — see our Ahrefs review for the comparison.
What is Semrush’s rating on G2 and Capterra?
As of 2026-08-06, Semrush holds 4.4/5 on G2 (4,024 reviews) and 4.6/5 on Capterra (2,325 reviews). See the ratings table above for links to the live pages.
Similar tools in SEO & Content Optimization
Sources
- G2 — Semrush reviews
- Capterra — Semrush reviews
- TrustRadius — Semrush reviews
- What is Semrush? Digital Marketing Tool EXPLAINED — official Semrush video
- https://www.g2.com/products/semrush/pricing
- https://www.demandsage.com/semrush-pricing/
- https://www.znetlive.com/blog/semrush-plans-and-pricing-how-to-choose-between-pro-guru-and-business-plans/
Compiled from public sources; last verified 2026-08-06. Real-world ratings pulled from G2, Capterra, and TrustRadius on 2026-08-06 — see the ratings table above for live links. Pricing is subject to change — verify with the vendor. The 4.5/5 headline score reflects DigiJaws editorial opinion.
Looking for the numbers? Our Semrush pricing page breaks down every plan, what each upgrade costs over a year, and what the headline price leaves out.
Head-to-head: Ahrefs vs Semrush · Semrush vs Surfer SEO
Semrush Review (4.5/5): Features & Verdict (2026). DigiJaws, 2026. https://digijaws.com/reviews/semrush/