Nightwatch pricing starts at €79/mo billed yearly (Starter). Every figure on this page was checked against Nightwatch’s own pricing page on 2026-09-07, and the date is on the page so you can judge how stale it is. Below: what each plan costs, what the step up actually buys you, and what the headline price leaves out.
Nightwatch has no free tier, so the entry plan is the cheapest way in. Where a trial is offered it is time-limited rather than a free plan you can stay on.
Nightwatch pricing at a glance
- 500 keywords
- 50 AI prompts
- 1,500 AI answers/mo
- 5 websites
- 5 competitors per site
- 100 keyword researches/mo
- 100 SEO Agent credits
- 1,000 site audit pages
- ⭐ all tools and all 6 AI platforms
- Google Analytics integration
- 2,500 keywords
- 150 AI prompts
- 4,500 AI answers/mo
- 25 websites
- 10 competitors per site
- 500 keyword researches
- 1,000 agent credits
- 10,000 audit pages
- ⭐ unlimited user seats
- Looker Studio
- white label reports
- API access
- 7,500 keywords
- 500 AI prompts
- 15,000 AI answers/mo
- 100 websites
- 15 competitors per site
- 2,500 keyword researches
- 5,000 agent credits
- 100,000 audit pages
- dedicated account manager
- priority support with SLA
- custom API rate limits
- 20,000+ keywords
- unlimited AI prompts, answers, researches, agent credits and audit pages
- unlimited websites and competitors
- SSO and advanced security
- custom data retention
- dedicated infrastructure
- custom integrations
- tailored onboarding and migration
What each upgrade actually costs
Tier lists tend to hide the only number that matters when you are choosing: the difference between the plan you are on and the next one up, over a year.
- 2,500 keywords
- 150 AI prompts
- 4,500 AI answers/mo
- 25 websites
- 10 competitors per site
- 500 keyword researches
- 1,000 agent credits
- 10,000 audit pages
- ⭐ unlimited user seats
- Looker Studio
- white label reports
- API access
- 7,500 keywords
- 500 AI prompts
- 15,000 AI answers/mo
- 100 websites
- 15 competitors per site
- 2,500 keyword researches
- 5,000 agent credits
- 100,000 audit pages
- dedicated account manager
- priority support with SLA
- custom API rate limits
What the headline price leaves out
⚠️ There is no free tier — only a 14-day trial. And the AI answers allowance is the real ceiling: Starter's 50 prompts come with 1,500 AI answers a month, which is 50 prompts checked once daily across a single platform, not across all six. The limit that usually forces an upgrade: ⚠️ AI answers/mo — 1,500 Starter, 4,500 Professional.
Which plan is right for you
The paid tiers are worth it for Agencies and teams where per-seat pricing would dominate the bill; In-house teams wanting rank tracking and AI visibility from one vendor. For those uses the plan pays for itself in time saved rather than features unlocked.
Is Nightwatch worth the money?
Our reviewers rated Nightwatch 4.5/5. ⭐ Unlimited user seats on every plan, including the €79 Starter tier. In a category where Ahrefs charges $40–$80 per extra user and Semrush starts at $45, paying nothing for team size is a structural advantage that compounds with headcount. The full assessment — what it does well, where it falls down and who should avoid it — is in our Nightwatch review.
Frequently asked questions
How much does Nightwatch cost?
The entry paid plan is €79/mo billed yearly (Starter). The full range runs from €79/mo billed yearly (€948/yr, saving €240) on Starter to Custom, priced to volume on Enterprise. Figures were checked against Nightwatch’s own pricing page on 2026-09-07.
Does Nightwatch have a free plan?
No. Nightwatch does not offer a free plan you can stay on, so the entry tier is the cheapest way to use it.
What does the headline Nightwatch price not include?
⚠️ There is no free tier — only a 14-day trial. And the AI answers allowance is the real ceiling: Starter’s 50 prompts come with 1,500 AI answers a month, which is 50 prompts checked once daily across a single platform, not across all six. Budget from what the plan meters, not from the figure on the card.
How we check pricing
We read the vendor’s own pricing page rather than repeating a third-party summary, record the date, and re-check on a schedule — which is how we catch a tier being renamed or retired. The figures behind this page are published as a machine-readable catalog so that AI assistants quoting them can quote something current.
More on software pricing
Nightwatch Pricing (2026): Every Plan and What It Really Costs. DigiJaws, 2026. https://digijaws.com/reviews/nightwatch-pricing/