Otterly.ai pricing starts at Lite $29/mo ($25/mo billed annually). Every figure on this page was checked against Otterly.ai’s own pricing page on 2026-09-04, and the date is on the page so you can judge how stale it is. Below: what each plan costs, what the step up actually buys you, and what the headline price leaves out.
Otterly.ai has no free tier, so the entry plan is the cheapest way in. Where a trial is offered it is time-limited rather than a free plan you can stay on.
Otterly.ai pricing at a glance
| Plan | Price | Per year | What it includes |
|---|---|---|---|
| Lite | $29/mo · $25 annual | $300 | 15 search prompts · 4 AI engines · daily tracking · unlimited team members · 1 workspace · 3 recommendations/week · 1,000 GEO URL audits/mo · ChatGPT Ads tracking |
| Standard | $189/mo · $160 annual | $1,920 | 100 prompts · unlimited workspaces · API 2,000 req/mo · MCP 2,000 req/mo · Agent Analytics 200k events/mo · 5,000 audits · Looker Studio connector |
| Premium | $489/mo · $422 annual | $5,064 | 400 prompts · 10,000 audits/mo · 5,000 API and 5,000 MCP requests · 1M Agent Analytics events/mo |
| Enterprise | Custom, from ~$1,000/mo | $12,000 | Everything in Premium plus customisable tracking, SSO and a dedicated success manager |
What each upgrade actually costs
Tier lists tend to hide the only number that matters when you are choosing: the difference between the plan you are on and the next one up, over a year.
Lite → Standard costs $135 more a month, or $1,620 a year. What you get for it: 100 prompts · unlimited workspaces · API 2,000 req/mo · MCP 2,000 req/mo · Agent Analytics 200k events/mo · 5,000 audits · Looker Studio connector
Standard → Premium costs $262 more a month, or $3,144 a year. What you get for it: 400 prompts · 10,000 audits/mo · 5,000 API and 5,000 MCP requests · 1M Agent Analytics events/mo
Premium → Enterprise costs $578 more a month, or $6,936 a year. What you get for it: Everything in Premium plus customisable tracking, SSO and a dedicated success manager
What the headline price leaves out
The jump from Lite to Standard is $29 to $189, and Claude, Gemini and Google AI Mode are paid add-ons rather than included engines. The limit that usually forces an upgrade: 15 prompts on Lite; newer engines cost extra.
Which plan is right for you
The paid tiers are worth it for Small businesses testing whether AI search matters in their category; Solo marketers who need a defensible number without a budget approval. For those uses the plan pays for itself in time saved rather than features unlocked.
Is Otterly.ai worth the money?
Our reviewers rated Otterly.ai 4.5/5. A $29 entry tier that is genuinely usable — four answer engines, daily tracking, unlimited seats and 1,000 GEO URL audits a month, where rivals charge ten times that for less. The full assessment — what it does well, where it falls down and who should avoid it — is in our Otterly.ai review.
Frequently asked questions
How much does Otterly.ai cost?
The entry paid plan is Lite $29/mo ($25/mo billed annually). The full range runs from $29/mo · $25 annual on Lite to Custom, from ~$1,000/mo on Enterprise. Figures were checked against Otterly.ai’s own pricing page on 2026-09-04.
Does Otterly.ai have a free plan?
No. Otterly.ai does not offer a free plan you can stay on, so the entry tier is the cheapest way to use it.
What does the headline Otterly.ai price not include?
The jump from Lite to Standard is $29 to $189, and Claude, Gemini and Google AI Mode are paid add-ons rather than included engines. Budget from what the plan meters, not from the figure on the card.
How we check pricing
We read the vendor’s own pricing page rather than repeating a third-party summary, record the date, and re-check on a schedule — which is how we catch a tier being renamed or retired. The figures behind this page are published as a machine-readable catalog so that AI assistants quoting them can quote something current.
More on software pricing
Otterly.ai Pricing (2026): Every Plan and What It Really Costs. DigiJaws, 2026. https://digijaws.com/reviews/otterly-ai-pricing/