Metricool — Analytics-led social management priced by brand count rather than per user — up to 50 brands on a tier costing less than one Agorapulse seat.
Short answer: Metricool prices by number of brands managed. The free plan covers 1 brand with 20 posts a month, 5 competitor profiles and 30-day analytics, excluding LinkedIn and X. Starter runs €16-29 ($20-36) a month for up to 10 brands with unlimited publishing and 100 competitors. Advanced runs €43-130 ($53-210) for up to 50 brands, adding team management, post approval, a Looker Studio connector and API access. Annual billing saves up to 24%.
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Verdict at a glance
Overall rating: 4.5/5 ★★★★☆
Standout: Brand-count pricing. Fifty brands on the Advanced tier costs less than a single Agorapulse seat, which makes Metricool structurally the right shape for agencies.
Watch out: The free plan excludes LinkedIn and X entirely and caps publishing at 20 posts a month, so it demonstrates the analytics rather than functioning as a working tier.
Metricool gets the pricing unit right, which in this category is most of the battle. It charges by how many brands you manage rather than how many people log in, so a five-person agency team managing thirty client accounts pays for thirty brands and not for five seats multiplied by anything. Advanced covers up to 50 brands for €43-130 ($53-210) a month depending on where you sit in that range, which is less than a single Agorapulse seat at $79 — and Agorapulse would cap you at 10 profiles regardless. Starter at €16-29 ($20-36) handles up to 10 brands with unlimited publishing, subject to a fair use policy, and 100 competitor profiles. The analytics are the other strength: competitor tracking, PDF and PowerPoint reports, a Looker Studio connector and API access on Advanced make this a reporting tool that also schedules, rather than a scheduler with charts bolted on. The free plan is the weak point and should be read carefully — one brand, 20 posts a month, 30-day analytics, and no LinkedIn or X access at all. Since those two networks are where most B2B social happens, the free tier is a demonstration rather than a starting point. Annual billing saves up to 24%.
Quick facts
| Attribute | Detail |
|---|---|
| Ideal team | Agencies and multi-brand teams who need analytics and reporting |
| Learning curve | Low to moderate — the analytics reward exploration |
| Setup time | Under an hour per brand |
| Free trial | Free plan rather than a trial |
| Free tier | ⚠️ Yes — 1 brand, 20 posts/month, no LinkedIn or X |
| Pricing unit | ⭐ Brand count, not per user |
| Brands | 1 free · up to 10 on Starter · up to 50 on Advanced |
| Annual saving | Up to 24% |
Overview
Metricool started as an analytics product and grew scheduling around it, which is the opposite of how most social tools evolved and shows in what it does best. Competitor tracking is genuinely deep — 5 competitor profiles on the free plan and 100 on paid tiers — and the reporting layer produces PDF and PowerPoint outputs, connects to Looker Studio and exposes an API on Advanced. For an agency whose actual deliverable to clients is a monthly report, that is the work, and Metricool treats it as such rather than as an afterthought.
Pricing is by brand count, not per user, which is the structural decision that makes it viable for agencies. The free plan covers one brand with basic scheduling limited to 20 posts a month, 5 competitor profiles and 30 days of analytics, and excludes LinkedIn and X access. Starter runs €16-29 ($20-36) a month scaling with brand count up to 10 brands, adding unlimited publishing subject to a fair use policy, 100 competitor profiles, LinkedIn access and PDF and PowerPoint reports. Advanced runs €43-130 ($53-210) scaling up to 50 brands, adding team management, post approval workflows, complete X analytics, the Looker Studio connector and API access. A Custom tier provides unlimited brands, white-label options and a dedicated account manager. Annual billing saves up to 24%.
Two caveats belong in any honest assessment. The free plan’s exclusion of LinkedIn and X is significant rather than cosmetic — for B2B social those are frequently the only networks that matter, so the free tier cannot be used to evaluate the tool for that use case at all. And “unlimited publishing” on paid tiers is subject to a fair use policy, which is reasonable but is not the same as genuinely uncapped. Neither undermines the value proposition; both are worth knowing before you plan around the free tier or assume unlimited means unlimited.
Key features
- Brand-count pricing — pay per brand managed, not per user seat
- Competitor tracking — 5 profiles free, 100 on paid tiers
- Unlimited publishing — on paid tiers, subject to fair use
- PDF and PowerPoint reports — client-ready output from Starter
- Looker Studio connector — Advanced tier
- API access — Advanced tier
- Team management and post approval — Advanced tier
- Complete X analytics — Advanced tier
- White-label options — Custom tier, for agencies
- Free plan — 1 brand, 20 posts/month, 30-day analytics
Pricing (as of 2026-09-16)
Model: priced by number of brands managed; scales within each tier · Free tier: ⚠️ yes — 1 brand, 20 posts/month, no LinkedIn or X access · Entry paid: $20/mo (Starter, scaling to $36 by brand count)
| Plan | Price | Includes |
|---|---|---|
| Free | €0 / $0 | 1 brand · 20 posts per month · 5 competitor profiles · 30-day analytics · ⚠️ excludes LinkedIn and X access |
| Starter | €16-29 / $20-36 per month | Up to 10 brands, price scaling with brand count · unlimited publishing subject to fair use · 100 competitor profiles · LinkedIn access · PDF and PowerPoint reports |
| Advanced | €43-130 / $53-210 per month | ⭐ Up to 50 brands · adds team management, post approval, complete X analytics, Looker Studio connector and API access |
| Custom | Contact sales | Unlimited brands · white-label options · dedicated account manager |
⭐ Metricool prices by brand count rather than per user, which is why it works for agencies where per-seat tools do not. Fifty brands on Advanced costs less than a single Agorapulse seat at $79 — and Agorapulse would cap you at 10 profiles regardless of spend.
⚠️ The free plan excludes LinkedIn and X access entirely and caps publishing at 20 posts a month with 30-day analytics retention. For B2B social, where LinkedIn is frequently the only network that matters, that means the free tier cannot be used to evaluate the product for your actual use case.
“Unlimited content publishing” on paid tiers is subject to a fair use policy. Reasonable in practice, but not the same as genuinely uncapped — worth confirming against your posting volume if you publish at unusual frequency. Annual billing saves up to 24%.
Ratings breakdown
| Criterion | Score | Why |
|---|---|---|
| Ease Of Use | 4.0/5 | Straightforward scheduling; analytics reward time spent |
| Features | 4.5/5 | Strongest analytics and reporting in this comparison |
| Value | 5.0/5 | 50 brands for less than one competitor seat |
| Support | 4.0/5 | Good, with a dedicated account manager at Custom |
Pros
- Priced by brand count rather than per user — the right unit for agencies
- Up to 50 brands on Advanced, for less than one Agorapulse seat
- Competitor tracking across 100 profiles on paid tiers
- PDF and PowerPoint reports suitable for client delivery
- Looker Studio connector and API access on Advanced
- Team management and post approval workflows on Advanced
- Free plan available for evaluating the analytics
- Annual billing saves up to 24%
Cons
- ⚠️ Free plan excludes LinkedIn and X entirely
- ⚠️ Free plan capped at 20 posts a month with 30-day analytics
- “Unlimited publishing” is subject to a fair use policy
- Team management and approval require the Advanced tier
- Prices scale within each tier, so the headline is the floor not the rate
- Engagement inbox is less developed than Agorapulse’s
- Complete X analytics reserved for Advanced
Who it’s for
- Agencies managing many client brands who need per-brand pricing
- Teams whose deliverable is a monthly analytics report
- Marketers who need competitor benchmarking across many profiles
- Organisations wanting Looker Studio or API access to social data
Who it’s not for
- Teams whose bottleneck is inbound engagement — Agorapulse is better
- B2B marketers hoping to evaluate on the free plan without LinkedIn
- Very high-volume publishers who need genuinely uncapped sending
- Solo users with one brand who may find Publer cheaper still
Best use cases
- Managing 30 client brands on one Advanced subscription
- Producing client-ready PDF and PowerPoint reports each month
- Benchmarking a brand against 100 competitor profiles
- Piping social data into Looker Studio for a combined dashboard
- Running post approval workflows across an agency team on Advanced
Integrations
Metricool connects to the major social networks plus Google Business Profile and advertising platforms, and its Looker Studio connector and API on the Advanced tier are the genuinely differentiating integrations — they let social data join the rest of a reporting stack rather than living in a separate dashboard. For agencies already delivering Looker Studio reports to clients, that alone can decide the purchase.
How it compares
| Metricool | Agorapulse | Publer | SocialBee | |
|---|---|---|---|---|
| Entry paid | $20/mo (Starter) | $79/user/mo annual | $4/account/mo billed yearly ($5 monthly) | $24.17/mo annual |
| Pricing unit | ⭐ Brand count | ⚠️ Per user | Per social account | Per plan tier |
| Max published capacity | ⭐ 50 brands (Advanced) | ⚠️ 10 profiles | Scales per account | 150 profiles (Pro150) |
| Free tier | ⚠️ 1 brand, no LinkedIn/X | No — 30-day trial | Yes — 3 accounts | No — 14-day trial |
| Competitor tracking | ⭐ 100 profiles | Advanced tier | Limited | Limited |
| API access | Advanced tier | Custom tier only | Higher tiers | Higher tiers |
| Best fit | Analytics-led management | Inbound engagement | Cheapest scheduling | Content recycling |
Agorapulse, Metricool, SocialBee and Planable prices are vendor-published and verified 2026-09-16. Publer figures are from published third-party reporting where its own page could not be retrieved.
Alternatives
Publer is cheaper still for straightforward scheduling, priced per social account. Agorapulse has a far better unified inbox if inbound engagement rather than reporting is your bottleneck. Planable is built around client approval workflows with unlimited users on every plan. SocialBee publishes agency tiers up to 150 profiles.
Recent changes
Metricool continues to price by the number of brands managed. The free plan covers one brand with basic scheduling limited to 20 posts a month, 5 competitor profiles and 30 days of analytics, and excludes LinkedIn and X access. Starter runs €16-29 or $20-36 a month with pricing scaling by brand count up to 10 brands, adding unlimited publishing subject to a fair use policy, 100 competitor profiles, LinkedIn access and PDF and PowerPoint reports. Advanced runs €43-130 or $53-210 a month scaling up to 50 brands, adding team management, post approval, complete X analytics, a Looker Studio connector and API access. A Custom tier provides unlimited brands, white-label options and a dedicated account manager. Annual subscriptions save up to 24% against monthly billing.
Frequently asked questions
How much does Metricool cost?
The free plan covers one brand with 20 monthly posts. Starter runs €16-29 ($20-36) a month for up to 10 brands, and Advanced €43-130 ($53-210) for up to 50 brands, with prices scaling by brand count within each tier. Custom pricing covers unlimited brands. Annual billing saves up to 24%.
Why is Metricool cheaper than Agorapulse?
Because it charges for a different thing. Metricool prices by brand count while Agorapulse prices per user — and Agorapulse caps every published tier at 10 social profiles regardless of spend. Fifty brands on Metricool’s Advanced tier costs less than a single Agorapulse seat, which is why agencies gravitate to this pricing model.
What is the catch with Metricool’s free plan?
It excludes LinkedIn and X access entirely, caps publishing at 20 posts a month and retains only 30 days of analytics for one brand. The network exclusion is the serious one: for B2B social, LinkedIn is often the only network that matters, so the free tier cannot evaluate Metricool for that use case at all.
Is Metricool’s unlimited publishing really unlimited?
It is subject to a fair use policy, which Metricool states openly. In practice that is unlikely to constrain a normal posting cadence, but it is not the same as genuinely uncapped, so confirm it against your volume if you publish at unusual frequency. The distinction matters most for agencies scheduling across dozens of brands simultaneously.
Does Metricool have team features?
Team management and post approval workflows arrive on the Advanced tier, along with complete X analytics, the Looker Studio connector and API access. Starter has no approval workflow, so agencies needing client sign-off before publishing should price Advanced — or consider Planable, which is built around approvals and includes unlimited users on every plan.
Metricool or Publer?
Publer is cheaper for straightforward scheduling, starting around $12 a month for three accounts. Metricool is the better choice when analytics and reporting are the deliverable — 100 competitor profiles, PDF and PowerPoint reports, and a Looker Studio connector are capabilities Publer does not attempt to match. Choose on whether you are publishing or reporting.
Can agencies white-label Metricool?
White-label options are available on the Custom tier, alongside unlimited brands and a dedicated account manager. Below that, the PDF and PowerPoint reports from Starter upward are already client-presentable, and the Looker Studio connector on Advanced lets agencies embed social data in their own branded dashboards without paying for full white-labelling.
Sources
- Metricool — official pricing page
- Agorapulse — official pricing page
- SocialBee — official pricing page
- Planable — official pricing page
- Costbench — Publer pricing 2026: free, Professional $12/mo, Business $21/mo
Compiled from public sources; last verified 2026-09-16. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion based on documented capabilities, published pricing, and aggregated user reviews. DigiJaws does not accept payment for review placement or rating.
Metricool Review (4.5/5): Pricing & Verdict (2026). DigiJaws, 2026. https://digijaws.com/reviews/metricool-review/