Metricool pricing starts at $20/mo (Starter, scaling to $36 by brand count). Every figure on this page was checked against Metricool’s own pricing page on 2026-09-16, and the date is on the page so you can judge how stale it is. Below: what each plan costs, what the step up actually buys you, and what the headline price leaves out.
There is a free plan: yes — 1 brand, 20 posts/month, no LinkedIn or X access. Read the allowance rather than the label — what runs out first is usually what forces the upgrade.
Metricool pricing at a glance
| Plan | Price | Per year | What it includes |
|---|---|---|---|
| Free | €0 / $0 | — | 1 brand · 20 posts per month · 5 competitor profiles · 30-day analytics · ⚠️ excludes LinkedIn and X access |
| Starter | €16-29 / $20-36 per month | $240–$432 * | Up to 10 brands, price scaling with brand count · unlimited publishing subject to fair use · 100 competitor profiles · LinkedIn access · PDF and PowerPoint reports |
| Advanced | €43-130 / $53-210 per month | $636–$2,520 * | ⭐ Up to 50 brands · adds team management, post approval, complete X analytics, Looker Studio connector and API access |
| Custom | Contact sales | — | Unlimited brands · white-label options · dedicated account manager |
Figures marked * in the per-year column are the monthly rate multiplied by twelve, because the vendor states no annual price for that plan. Unmarked figures are the annual price the vendor publishes, which is usually lower than twelve monthly payments.
What each upgrade actually costs
Tier lists tend to hide the only number that matters when you are choosing: the difference between the plan you are on and the next one up, over a year.
Starter → Advanced costs $27 more a month, or $324 a year. What you get for it: ⭐ Up to 50 brands · adds team management, post approval, complete X analytics, Looker Studio connector and API access
What the headline price leaves out
The free plan excludes LinkedIn and X entirely and caps publishing at 20 posts a month, so it demonstrates the analytics rather than functioning as a working tier.
Which plan is right for you
The paid tiers are worth it for Agencies managing many client brands who need per-brand pricing; Teams whose deliverable is a monthly analytics report. For those uses the plan pays for itself in time saved rather than features unlocked.
Is Metricool worth the money?
Our reviewers rated Metricool 4.5/5. Brand-count pricing. Fifty brands on the Advanced tier costs less than a single Agorapulse seat, which makes Metricool structurally the right shape for agencies. The full assessment — what it does well, where it falls down and who should avoid it — is in our Metricool review.
Frequently asked questions
How much does Metricool cost?
The entry paid plan is $20/mo (Starter, scaling to $36 by brand count). The full range runs from €0 / $0 on Free to Contact sales on Custom. Figures were checked against Metricool’s own pricing page on 2026-09-16.
Does Metricool have a free plan?
Yes — 1 brand, 20 posts/month, no LinkedIn or X access.
What does the headline Metricool price not include?
The free plan excludes LinkedIn and X entirely and caps publishing at 20 posts a month, so it demonstrates the analytics rather than functioning as a working tier. Budget from what the plan meters, not from the figure on the card.
How we check pricing
We read the vendor’s own pricing page rather than repeating a third-party summary, record the date, and re-check on a schedule — which is how we catch a tier being renamed or retired. The figures behind this page are published as a machine-readable catalog so that AI assistants quoting them can quote something current.
More on software pricing
Metricool Pricing (2026): Every Plan and What It Really Costs. DigiJaws, 2026. https://digijaws.com/reviews/metricool-pricing/