Agorapulse — A genuinely strong unified inbox and reporting suite — priced per user at a level where every paid tier still gives you exactly 10 social profiles.
Short answer: Agorapulse is a social media management platform priced per user: Standard at $79 a month billed annually ($99 monthly), Professional at $119 annually ($149 monthly) and Advanced at $149 annually ($199 monthly). All three include 10 social profiles; only the Custom tier lifts that. A 30-day free trial requires no credit card.
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Verdict at a glance
Overall rating: 3.5/5 ★★★☆☆
Standout: The unified inbox. Agorapulse’s inbox-zero approach to social messages, comments and ad comments is the best implementation in this comparison and the main reason teams pay its rates.
Watch out: Every paid tier includes exactly 10 social profiles. Moving from $79 to $149 a user buys features, not capacity — profile limits only lift on the Custom tier.
Agorapulse is a good product with a pricing structure that will not suit most of the people who evaluate it. What it does well it does very well: the unified inbox treats social messages, comments and ad comments as a queue to be cleared rather than a feed to be watched, and for a team handling genuine inbound volume that is a materially better way to work than any competitor here offers. Reporting is strong, ad comment moderation is included from Professional, and the 30-day trial without a credit card is unusually confident. The problem is the maths. Standard is $79 per user a month billed annually, Professional $119 and Advanced $149, and all three include exactly 10 social profiles. Going from $79 to $149 buys labels, automated rules, shared calendars, advanced analytics and competitor benchmarking — capability, not capacity. A three-person team on Advanced pays $447 a month for 10 profiles. Metricool’s Advanced tier handles up to 50 brands at a fraction of that, and Planable includes unlimited users on every plan. Agorapulse is defensible for teams whose bottleneck is inbound engagement management; for anyone whose bottleneck is publishing across many accounts, it is priced wrongly for the job.
Quick facts
| Attribute | Detail |
|---|---|
| Ideal team | Teams managing high inbound social engagement volume |
| Learning curve | Moderate — the inbox workflow rewards adoption |
| Setup time | Under an hour to connect profiles |
| Free trial | ⭐ 30 days, no credit card required |
| Free tier | No |
| Social profiles | ⚠️ 10 on every paid tier — only Custom lifts it |
| Pricing unit | Per user, which compounds quickly for teams |
| Key limit | ⚠️ Higher tiers buy features, not more profiles |
Overview
Agorapulse’s central idea is that social media management is mostly inbox management. Comments, direct messages, mentions and — importantly — ad comments all arrive in one unified queue designed to be cleared rather than monitored, with assignment, labelling and moderation tools around it. For a brand receiving genuine inbound volume, particularly one running paid social where ad comments accumulate unseen, that framing is correct and Agorapulse implements it better than anything else in this comparison.
The tiers are Standard at $79 per user a month billed annually or $99 monthly, Professional at $119 annually or $149 monthly, and Advanced at $149 annually or $199 monthly, with a Custom tier priced on request. Standard covers publishing, the unified inbox and fundamental reporting. Professional adds link-in-bio tools, ad comment moderation, team assignments and performance tracking. Advanced adds labels, automated rules, shared calendars, advanced analytics and competitor benchmarking. Custom provides unlimited profiles, AI reply suggestions, enterprise security including SSO and custom roles, API access and a dedicated customer success manager. A 30-day free trial requires no credit card.
The structural issue is capacity. All three published tiers include exactly 10 social profiles — the increase from $79 to $149 per user buys features and nothing else. Combined with per-user pricing, this compounds fast: a three-person team on Advanced pays $447 a month for the same 10 profiles a solo user gets on Standard for $79. Agencies and multi-brand businesses, who are usually the buyers with the most profiles, are therefore pushed straight to Custom. By comparison Metricool’s Advanced tier reaches 50 brands and Planable includes unlimited users on every plan. Agorapulse is priced for engagement depth, not for breadth of accounts.
Key features
- Unified social inbox — messages, comments and ad comments in one queue
- Ad comment moderation — from the Professional tier
- Team assignments — route conversations to the right person, Professional
- Link-in-bio tools — Professional tier
- Labels and automated rules — Advanced tier
- Shared calendars — Advanced tier
- Advanced analytics and competitor benchmarking — Advanced tier
- AI reply suggestions — Custom tier only
- SSO, custom roles and API access — Custom tier
- 30-day free trial — no credit card required
Pricing (as of 2026-09-16)
Model: per-user tiers, all capped at 10 social profiles below Custom · Free tier: no — 30-day free trial without a credit card · Entry paid: $79/user/mo billed annually
| Plan | Price | Includes |
|---|---|---|
| Standard | $99/user/mo · $79/user/mo annual | 10 social profiles · publishing · unified inbox · fundamental reporting · aimed at individual social media managers |
| Professional | $149/user/mo · $119/user/mo annual | ⚠️ Still 10 social profiles · adds link-in-bio tools, ad comment moderation, team assignments and performance tracking |
| Advanced | $199/user/mo · $149/user/mo annual | ⚠️ Still 10 social profiles · adds labels, automated rules, shared calendars, advanced analytics and competitor benchmarking |
| Custom | Priced on request | ⭐ Unlimited profiles · AI reply suggestions · SSO, custom roles and API access · dedicated customer success manager |
⚠️ All three published tiers include exactly 10 social profiles. Moving from $79 to $149 per user buys features — labels, automated rules, advanced analytics, competitor benchmarking — and no additional capacity. Profile limits only lift on the Custom tier, so agencies and multi-brand businesses are pushed into a sales conversation regardless of budget.
⚠️ Pricing is per user and compounds quickly. A three-person team on Advanced pays $447 a month billed annually for the same 10 profiles a solo user gets for $79 on Standard. Compare that against Planable, which includes unlimited users on every plan, and Metricool, whose Advanced tier reaches 50 brands.
⭐ The 30-day free trial requires no credit card, which is the longest no-card trial in this comparison and a genuinely fair way to evaluate a platform at this price.
Ratings breakdown
| Criterion | Score | Why |
|---|---|---|
| Ease Of Use | 4.0/5 | The inbox workflow is well designed once adopted |
| Features | 4.5/5 | Best unified inbox and ad comment moderation in this comparison |
| Value | 2.5/5 | ⚠️ Per-user pricing with a fixed 10-profile cap on every paid tier |
| Support | 4.0/5 | Strong, with a dedicated success manager at Custom |
Pros
- Best unified social inbox in this comparison, built for clearing volume
- Ad comment moderation catches engagement most tools ignore
- 30-day free trial with no credit card required
- Team assignments route conversations to the right person
- Advanced analytics and competitor benchmarking on the Advanced tier
- Automated rules and labels reduce manual triage
- AI reply suggestions and SSO available at Custom
- Annual billing saves $240 to $600 a year per user by tier
Cons
- ⚠️ Every paid tier caps at 10 social profiles — only Custom lifts it
- ⚠️ Per-user pricing compounds fast: $447/mo for a three-person Advanced team
- By far the most expensive option in this comparison
- No free plan, unlike Metricool, Publer and Planable
- Agencies and multi-brand businesses are forced into Custom pricing
- API access reserved for the Custom tier
- Higher tiers add capability without adding capacity
Who it’s for
- Teams whose bottleneck is inbound engagement rather than publishing
- Brands running paid social who need ad comment moderation
- Organisations with under 10 profiles and real conversation volume
- Teams who want a 30-day no-card trial before committing
Who it’s not for
- Agencies managing many client accounts — the 10-profile cap blocks it
- Larger teams, since per-user pricing compounds severely
- Budget-conscious buyers — Publer and Metricool cost a fraction
- Anyone who needs a free plan to evaluate over time
Best use cases
- Clearing a daily queue of comments and DMs to inbox zero
- Moderating ad comments that would otherwise go unanswered
- Assigning specific conversations to specific team members
- Benchmarking performance against competitors on the Advanced tier
- Running a full 30-day evaluation without providing a card
Integrations
Agorapulse connects to the major social networks with unusually deep support for ad comments, plus reporting integrations and, on the Custom tier, API access. The ad-platform depth is what distinguishes it: most social tools treat organic and paid engagement as separate worlds, and Agorapulse’s inclusion of ad comments in the same inbox is the capability its pricing is really defending.
How it compares
| Agorapulse | Metricool | Publer | Planable | |
|---|---|---|---|---|
| Entry paid | $79/user/mo annual | $20/mo (Starter) | $4/account/mo billed yearly ($5 monthly) | $33/mo per workspace |
| Pricing unit | ⚠️ Per user | Per brand count | Per social account | Per workspace |
| Users included | 1 per licence | Team mgmt on Advanced | $2-3 per extra member | ⭐ Unlimited on all plans |
| Profiles at entry | 10 | Up to 10 brands | 3 accounts | 4 social pages |
| Profiles at top published tier | ⚠️ Still 10 | Up to 50 brands | Scales per account | 10 social pages |
| Free tier | No — 30-day trial | Yes — 1 brand | Yes — 3 accounts | Yes — 50 posts |
| Best fit | Inbound engagement | Analytics-led management | Cheapest scheduling | Client approvals |
Agorapulse, Metricool, SocialBee and Planable prices are vendor-published and verified 2026-09-16. Publer figures are from published third-party reporting where its own page could not be retrieved.
Alternatives
Metricool handles up to 50 brands on a tier costing a fraction of Agorapulse’s per-user rate, with strong analytics. Publer is the cheapest option here, priced per social account. Planable includes unlimited users on every plan and is built around approval workflows. SocialBee sits in between, with content recycling and a 14-day no-card trial.
Recent changes
Agorapulse’s published pricing runs Standard at $99 per user a month billed monthly or $79 billed annually, Professional at $149 monthly or $119 annually, and Advanced at $199 monthly or $149 annually, with annual billing saving $240, $360 and $600 a year respectively. All three published tiers include 10 social profiles, with unlimited profiles available only on the Custom tier priced on request. Standard covers publishing, the unified inbox and fundamental reporting; Professional adds link-in-bio tools, ad comment moderation, team assignments and performance tracking; Advanced adds labels, automated rules, shared calendars, advanced analytics and competitor benchmarking; and Custom adds AI reply suggestions, enterprise security including SSO and custom roles, API access and a dedicated customer success manager. A 30-day free trial continues to be offered without requiring a credit card.
Frequently asked questions
How much does Agorapulse cost?
Standard is $79 per user a month billed annually or $99 monthly, Professional $119 annually or $149 monthly, and Advanced $149 annually or $199 monthly. Custom is priced on request. Annual billing saves $240, $360 and $600 a year per user respectively, and a 30-day free trial requires no credit card.
How many social profiles does Agorapulse include?
Ten, on every published tier. Standard, Professional and Advanced all include exactly 10 social profiles — the price increases buy features such as labels, automated rules, advanced analytics and competitor benchmarking, not additional capacity. Unlimited profiles are available only on the Custom tier, priced on request.
Is Agorapulse expensive?
Yes, by a wide margin in this comparison. A three-person team on Advanced pays $447 a month billed annually for 10 social profiles. Metricool‘s Advanced tier covers up to 50 brands for a fraction of that, and Planable includes unlimited users on every plan. Agorapulse is priced for engagement depth rather than account breadth.
What makes Agorapulse’s inbox different?
It treats social engagement as a queue to clear rather than a feed to watch, unifying messages, comments and — crucially — ad comments in one place with assignment, labelling and moderation. Ad comments are the differentiator: most platforms separate paid and organic engagement, leaving ad comments unanswered. If inbound volume is your bottleneck, this is the reason to pay Agorapulse’s rates.
Does Agorapulse have a free plan?
No, but the 30-day free trial requires no credit card, which is the longest no-card trial in this comparison. If you need a permanent free tier, Metricool offers one brand with 20 monthly posts, Publer offers three social accounts, and Planable offers 50 total posts with no time limit.
Is Agorapulse suitable for agencies?
Only via the Custom tier. The 10-profile cap on every published plan means an agency managing several clients hits the ceiling immediately, regardless of how much it is willing to pay per user. That pushes agencies into a sales conversation rather than self-serve purchase — SocialBee‘s agency plans publish up to 150 profiles, and Metricool’s Advanced tier reaches 50 brands.
What does Agorapulse’s Advanced tier add?
Labels, automated rules, shared calendars, advanced analytics and competitor benchmarking, on top of Professional’s link-in-bio, ad comment moderation and team assignments. It does not add social profiles. Whether the $30 per user monthly step from Professional is worth it depends entirely on whether automated triage rules and competitor benchmarking change how your team works.
Sources
- Agorapulse — official pricing page
- Metricool — official pricing page
- SocialBee — official pricing page
- Planable — official pricing page
- Costbench — Publer pricing 2026: free, Professional $12/mo, Business $21/mo
Compiled from public sources; last verified 2026-09-16. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion based on documented capabilities, published pricing, and aggregated user reviews. DigiJaws does not accept payment for review placement or rating.
Agorapulse Review (3.5/5): Pricing & Verdict (2026). DigiJaws, 2026. https://digijaws.com/reviews/agorapulse-review/