Hootsuite pricing starts at Standard ~$99/mo. Every figure on this page was checked against Hootsuite’s own pricing page on 2026-09-10, and the date is on the page so you can judge how stale it is. Below: what each plan costs, what the step up actually buys you, and what the headline price leaves out.
Hootsuite has no free tier, so the entry plan is the cheapest way in. Where a trial is offered it is time-limited rather than a free plan you can stay on.
Hootsuite pricing at a glance
| Plan | Price | Per year | What it includes |
|---|---|---|---|
| Standard | ~$99/mo | $1,188 | 1 user, 5 social accounts, scheduling & analytics |
| Advanced | ~$249/mo | $2,988 | More users/accounts, listening, automation |
| Enterprise | custom | — | Advanced listening, SSO, custom limits |
What each upgrade actually costs
Tier lists tend to hide the only number that matters when you are choosing: the difference between the plan you are on and the next one up, over a year.
Standard → Advanced costs $150 more a month, or $1,800 a year. What you get for it: More users/accounts, listening, automation
What the headline price leaves out
Pricing starts around $99/mo and climbs fast — overkill for solo creators who just need scheduling. The limit that usually forces an upgrade: No free plan; entry ~$99/mo and cheaper plans cap accounts.
Recent pricing changes
Added the OwlyWriter AI assistant and refreshed its plan structure.
Which plan is right for you
The paid tiers are worth it for Marketing teams and agencies; Medium-to-large businesses managing many accounts. For those uses the plan pays for itself in time saved rather than features unlocked.
It is a poor fit for solo creators and small budgets (use buffer/later). Paying for a tier whose headline feature you will not use is the most common way software budgets leak.
Is Hootsuite worth the money?
Our reviewers rated Hootsuite 4.0/5. Manage publishing, analytics, the inbox, and social listening for many networks in one mature dashboard. The full assessment — what it does well, where it falls down and who should avoid it — is in our Hootsuite review.
Frequently asked questions
How much does Hootsuite cost?
The entry paid plan is Standard ~$99/mo. The full range runs from ~$99/mo on Standard to custom on Enterprise. Figures were checked against Hootsuite’s own pricing page on 2026-09-10.
Does Hootsuite have a free plan?
No. Hootsuite does not offer a free plan you can stay on, so the entry tier is the cheapest way to use it.
Has Hootsuite changed its pricing recently?
Added the OwlyWriter AI assistant and refreshed its plan structure.
What does the headline Hootsuite price not include?
Pricing starts around $99/mo and climbs fast — overkill for solo creators who just need scheduling. Budget from what the plan meters, not from the figure on the card.
How we check pricing
We read the vendor’s own pricing page rather than repeating a third-party summary, record the date, and re-check on a schedule — which is how we catch a tier being renamed or retired. The figures behind this page are published as a machine-readable catalog so that AI assistants quoting them can quote something current.
More on software pricing
Hootsuite Pricing (2026): Every Plan and What It Really Costs. DigiJaws, 2026. https://digijaws.com/reviews/hootsuite-pricing/