Buffer Pricing (2026): Every Plan and What It Really Costs

Buffer pricing starts at Essentials $5/mo per channel. Every figure on this page was checked against Buffer’s own pricing page on 2026-09-10, and the date is on the page so you can judge how stale it is. Below: what each plan costs, what the step up actually buys you, and what the headline price leaves out.

There is a free plan: 3 channels, ~10 posts each. Read the allowance rather than the label — what runs out first is usually what forces the upgrade.

Buffer pricing at a glance

What each upgrade actually costs

Tier lists tend to hide the only number that matters when you are choosing: the difference between the plan you are on and the next one up, over a year.

Essentials → Team costs $5 more a month, or $60 a year. What you get for it: Unlimited users, draft collaboration, approvals

Team → Agency costs $90 more a month, or $1,080 a year. What you get for it: 10 channels included, then $6/extra channel

What the headline price leaves out

Per-channel pricing adds up fast across many accounts, and analytics are lighter than the leaders. The limit that usually forces an upgrade: Per-channel pricing; analytics lighter than competitors.

Recent pricing changes

Added an AI assistant and content ideas, and expanded supported channels.

Which plan is right for you

The paid tiers are worth it for Solopreneurs and content creators; Small businesses managing a few channels. For those uses the plan pays for itself in time saved rather than features unlocked.

It is a poor fit for agencies and large teams needing deep analytics & social listening (use hootsuite/sprout). Paying for a tier whose headline feature you will not use is the most common way software budgets leak.

Is Buffer worth the money?

Our reviewers rated Buffer 4.0/5. One of the easiest schedulers to start with — clean UI and a free plan that actually works. The full assessment — what it does well, where it falls down and who should avoid it — is in our Buffer review.

Frequently asked questions

How much does Buffer cost?

The entry paid plan is Essentials $5/mo per channel. The full range runs from $0 on Free to $100/mo on Agency. Figures were checked against Buffer’s own pricing page on 2026-09-10.

Does Buffer have a free plan?

Yes — (3 channels, ~10 posts each).

Has Buffer changed its pricing recently?

Added an AI assistant and content ideas, and expanded supported channels.

What does the headline Buffer price not include?

Per-channel pricing adds up fast across many accounts, and analytics are lighter than the leaders. Budget from what the plan meters, not from the figure on the card.

How we check pricing

We read the vendor’s own pricing page rather than repeating a third-party summary, record the date, and re-check on a schedule — which is how we catch a tier being renamed or retired. The figures behind this page are published as a machine-readable catalog so that AI assistants quoting them can quote something current.