Grain — Sales coaching built on call recordings, with free viewer seats — but the Business tier that carries the coaching features has no published price.
Short answer: Grain is a meeting recorder aimed at sales coaching. A free plan provides viewer seats covering 20 meetings, with AI notes to try but no recording. Starter is $19 per seat a month billed annually, adding recording, uploads and team performance insights. Business adds AI coaching, custom AI follow-up emails and team interaction insights but has no price shown on Grain’s pricing page. Enterprise is custom and requires all seats to be on it.
On this page
Verdict at a glance
Overall rating: 3.5/5 ★★★☆☆
Standout: Mixed workspaces. Paid recorder seats and free viewer seats coexist, so an entire team can watch and learn from calls while only reps pay.
Watch out: The Business tier — where AI coaching and custom follow-up emails live — is not priced on Grain’s own pricing page. That is the tier most sales teams would actually buy.
Grain is built for a specific job: helping sales teams get better by watching their own calls. The free viewer seats are the mechanism that makes that work — a whole team can review recordings, learn from what a strong call sounds like and comment on it, while only the reps doing the recording occupy paid seats. Starter at $19 a seat annually covers recording, uploads and team performance insights, and there is a 30-day money-back guarantee with pro-rated credits on downgrade, which is a fairer commercial posture than most. Where Grain loses ground is transparency at exactly the point it matters. The Business tier carries AI coaching, custom AI follow-up emails and team interaction insights — precisely the features a sales organisation evaluating Grain is looking for — and Grain’s own pricing page does not state its price. Enterprise is custom and carries a structural condition worth noting: all seats must be on Enterprise, so you cannot mix it with cheaper tiers. The free plan is also narrower than it first appears: it provides viewer seats covering 20 meetings, not a free way to record. Good product, genuinely useful seat model, and a pricing page that stops short one tier too early.
Quick facts
| Attribute | Detail |
|---|---|
| Ideal team | Sales teams using call review as a coaching practice |
| Learning curve | Low — recording and sharing are straightforward |
| Setup time | Minutes to connect a calendar |
| Free trial | Free plan plus a 30-day money-back guarantee |
| Free tier | ⚠️ Yes, but viewer seats only — cannot record or upload |
| Seat model | ⭐ Mixed workspaces — paid recorders plus free viewers |
| Business price | ⚠️ Not published on Grain’s pricing page |
| Key limit | Enterprise requires all seats to be on Enterprise |
Overview
Grain’s premise is that the fastest way to improve a sales team is to let it watch itself. Calls are recorded, transcribed and made shareable, then surfaced with AI notes and performance insight so a manager can point at what actually happened rather than describing it. What makes this practical rather than aspirational is the seat model: workspaces mix paid seats, which can record and upload, with free viewer seats, which cannot record but can watch shared meetings. A twelve-person team can therefore learn from calls while four reps hold licences.
The published tiers are a free plan providing viewer seats with access to 20 meetings and the ability to try AI notes; Starter at $19 per seat a month billed annually, which adds recording and team performance insights; Business, which adds AI coaching, custom AI follow-up emails and team interaction insights; and Enterprise, which is custom-priced and requires all seats in the workspace to be on Enterprise. Grain offers a 30-day money-back guarantee, allows cancellation at any time, and provides pro-rated credits when downgrading.
Two gaps deserve flagging. Grain’s pricing page shows the Business tier’s features but not its price, which is unfortunate because Business is where the coaching capability lives and therefore the tier most sales organisations would actually buy — you can read what it does but not what it costs without contacting Grain. And the free plan is easy to misread: it provides free viewer seats, not free recording. Trying AI notes on 20 meetings is a demonstration of the shared-review workflow rather than a way to run a team, so any evaluation of the free tier against tl;dv’s unlimited free recordings is comparing two different things.
Key features
- Mixed paid and free viewer seats — whole teams watch, only recorders pay
- Call recording and upload — from the Starter tier
- AI meeting notes — available to try even on the free plan
- Team performance insights — from the Starter tier
- AI coaching — Business tier
- Custom AI follow-up emails — Business tier
- Team interaction insights — Business tier
- Shareable highlights — clip and circulate key call moments
- 30-day money-back guarantee — with pro-rated credits on downgrade
- Enterprise tier — custom pricing, all seats must be on Enterprise
Pricing (as of 2026-09-14)
Model: per-seat tiers for recorders with free viewer seats; Business price unpublished · Free tier: ⚠️ yes — free viewer seats, 20 meetings, cannot record or upload · Entry paid: $19/seat/mo billed annually (Starter)
| Plan | Price | Includes |
|---|---|---|
| Free | $0/seat | ⚠️ Free viewer seats only — cannot record or upload · view team meetings · try AI notes · 20 meetings |
| Starter | $19/seat/mo billed annually | Paid seats able to record and upload · everything in Free plus team performance insights |
| Business | ⚠️ Not published on Grain’s pricing page | Everything in Starter plus AI coaching, custom AI follow-up emails and team interaction insights |
| Enterprise | Custom — contact sales | All premium capabilities · ⚠️ all seats in the workspace must be on Enterprise |
⚠️ Grain publishes the Business tier’s feature list but not its price. Since Business carries AI coaching, custom AI follow-up emails and team interaction insights, it is the tier most sales teams would actually buy — so the one number that matters for the core use case requires a sales conversation.
⚠️ The free plan is viewer seats, not free recording. It lets colleagues watch shared meetings and try AI notes across 20 meetings, but cannot record or upload. Comparing it with tl;dv’s unlimited free recordings is comparing different things.
⭐ Workspaces mix paid recorder seats with free viewer seats, so only people who record need a licence. Grain also offers a 30-day money-back guarantee, allows cancellation at any time, and provides pro-rated credits when downgrading. Enterprise requires every seat in the workspace to be on Enterprise.
Ratings breakdown
| Criterion | Score | Why |
|---|---|---|
| Ease Of Use | 4.0/5 | Recording and sharing are simple; the review workflow is the product |
| Features | 4.0/5 | Strong sales coaching capability, though gated to an unpriced tier |
| Value | 3.5/5 | Free viewer seats are excellent; the Business price is unknowable |
| Support | 3.5/5 | 30-day money-back guarantee and pro-rated downgrade credits |
Pros
- Mixed workspaces let whole teams watch calls while only recorders pay
- Free viewer seats included, so coaching scales without licence cost
- Starter at $19 a seat is competitively priced for recording and insights
- AI coaching and team interaction insights available at Business
- Custom AI follow-up emails automate post-call admin
- 30-day money-back guarantee
- Pro-rated credits when downgrading, which few vendors offer
- Free plan lets colleagues try AI notes across 20 meetings
Cons
- ⚠️ Business tier price is not published, despite carrying the coaching features
- ⚠️ Free plan provides viewer seats only — no recording or uploading
- Enterprise requires every seat in the workspace to be on Enterprise
- Narrower focus than Avoma for full revenue intelligence
- No API access on the free plan, unlike Circleback
- HIPAA and compliance posture not stated in published tiers
- Feature comparison between Business and Enterprise is partly obscured
Who it’s for
- Sales teams that review calls as a regular coaching practice
- Organisations where many people watch calls but few record them
- Managers wanting AI coaching and team interaction insight, at Business
- Teams who value a money-back guarantee and pro-rated downgrades
Who it’s not for
- Buyers who need a published price for the tier they will actually use
- Teams needing free recording rather than free viewing — use tl;dv
- Revenue organisations needing full pipeline intelligence — use Avoma
- Developers wanting programmatic access — Circleback offers API on free
Best use cases
- Sharing a strong discovery call with the whole team for coaching
- Reviewing team performance insights across recorded calls
- Generating custom AI follow-up emails after a sales call, at Business
- Giving non-selling colleagues free access to watch customer conversations
- Clipping a highlight from a call instead of circulating the full recording
Integrations
Grain connects to the major calendar and conferencing platforms for capture and to CRM systems for pushing call outcomes into pipeline records. The sharing model is the more distinctive integration story — because free viewer seats cost nothing, calls circulate internally without the friction of licence requests, which is usually what determines whether call review becomes a habit or an occasional exercise.
How it compares
| Grain | Avoma | Circleback | tl;dv | |
|---|---|---|---|---|
| Entry price | $19/seat/mo annual | $19/user/mo annual | $15/user/mo yearly (Pro) | $18/user/mo annual |
| All tiers priced | ⚠️ No — Business unpublished | Yes, including add-ons | Yes | Yes |
| Free viewer seats | ⭐ Yes | ⭐ All plans | Business tier | No |
| Free plan records | ⚠️ No — viewing only | No plan | Yes | ⭐ Yes, unlimited |
| Coaching features | Business tier | $29 add-on | No | Business tier |
| Money-back guarantee | ⭐ 30 days | 14-day trial | Free trials | Free plan |
| Best fit | Sales coaching | Revenue intelligence | Automation-first notes | Low-cost recording |
Circleback, Avoma and Grain prices are vendor-published and verified 2026-09-14, except Grain’s Business tier, which Grain does not publish. tl;dv and Read AI figures are from published third-party reporting.
Alternatives
Avoma is the closest competitor, with free viewer seats on every plan and fully published pricing including its Conversation Intelligence add-on. Circleback is cheaper at $11 a user and adds automation and API access. tl;dv offers unlimited free recording, which Grain’s free plan does not. Read AI provides engagement scoring, though it gates video playback to Enterprise.
Recent changes
Grain’s published structure runs a free plan providing viewer seats that can view team meetings and try AI notes across 20 meetings but cannot record or upload; a Starter plan at $19 per seat a month billed annually adding recording, uploading and team performance insights; a Business plan adding AI coaching, custom AI follow-up emails and team interaction insights; and an Enterprise plan at custom pricing where all seats in the workspace must be on Enterprise. Grain does not publish a price for the Business tier on its pricing page, and the feature comparison between Business and Enterprise is only partly detailed there. Workspaces continue to mix paid seats with free viewer seats, and Grain offers annual and monthly billing, a 30-day money-back guarantee, cancellation at any time, and pro-rated credits when downgrading.
Frequently asked questions
How much does Grain cost?
Starter is $19 per seat a month billed annually, and a free plan provides viewer seats covering 20 meetings. The Business tier’s price is not published on Grain’s pricing page, despite carrying the AI coaching and custom follow-up email features most sales teams want. Enterprise is custom-priced and requires all workspace seats to be on Enterprise.
Does Grain’s free plan let me record meetings?
No. The free plan provides viewer seats, which can view team meetings and try AI notes across 20 meetings but cannot record or upload. Recording requires a paid Starter seat at $19 a month annually. If you want free recording, tl;dv offers it without limit on its free plan.
What does Grain’s Business tier include and what does it cost?
It includes AI coaching, custom AI follow-up emails and team interaction insights on top of Starter’s recording and team performance insights. Grain does not publish its price. Since Business is where the coaching capability lives, that means the tier most sales organisations would actually buy requires contacting sales to price — worth factoring into your evaluation timeline.
How do Grain’s free viewer seats work?
Workspaces mix paid seats, which can record and upload, with free viewer seats, which can watch shared meetings. Only people generating recordings need a licence. For a sales team where four reps record and the whole company occasionally reviews calls, this is structurally cheaper than per-seat competitors — Avoma uses the same model.
Grain or Avoma?
Both use free viewer seats and both enter around $19 a seat. Avoma publishes every price including its $29 intelligence add-ons, so you can model the total; Grain does not publish its Business tier. Avoma reaches further into revenue intelligence; Grain is more narrowly focused on call review as a coaching practice, which some teams will prefer.
Does Grain offer a refund if it does not work out?
Yes — a 30-day money-back guarantee, with cancellation available at any time and pro-rated credits when downgrading. That combination is more generous than most vendors in this category offer and partly compensates for the inability to price the Business tier before committing to a conversation.
What happens if I want Grain’s Enterprise tier?
All seats in the workspace must be on Enterprise — you cannot mix Enterprise with cheaper paid tiers, though free viewer seats presumably remain available. That is a meaningful structural condition: if only a subset of your team needs enterprise capability, the cost applies to every paid seat rather than to those who need it.
Sources
- Grain — official pricing page
- Avoma — official pricing page
- Circleback — official pricing page
- Claap — tl;dv pricing 2026: costs, plans and hidden limits
- Costbench — Read AI pricing 2026: 4 plans from free to $29.75/user/month
Compiled from public sources; last verified 2026-09-14. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion based on documented capabilities, published pricing, and aggregated user reviews. DigiJaws does not accept payment for review placement or rating.
Grain Review (3.5/5): Pricing & Verdict (2026). DigiJaws, 2026. https://digijaws.com/reviews/grain-review/