Craft — The best-looking document editor here — as long as you are one person, or a bundle of exactly the right size.
Short answer: Craft is a document editor built around how documents look, not how they compute. It costs $6.40 a month billed yearly or $8 monthly for Plus, which removes the free plan’s 1,500-block ceiling and 1 GB storage cap. The unusual part is collaboration: a shared Space is not available on Plus at all. It arrives with Family at $12 a month yearly for 2 to 6 accounts, or Team at a flat $50 a month for up to 10. Craft is the best-looking writing surface in this comparison and the strongest choice on Apple platforms, but its AI allowance is thin at 50 credits a month, and its collaboration pricing punishes small teams.
On this page
Verdict at a glance
Overall rating: 4.0/5 ★★★★☆
Standout: Documents that look designed without any effort from you. Craft’s typography, blocks and export quality are a clear step above every other tool in this comparison, and it has the Apple Design Award and Mac App of the Year record to match.
Watch out: ⚠️ A shared Space is not part of the individual Plus plan. Collaboration starts at Family ($12/mo yearly, 2–6 accounts) — so a two-person team pays nearly double the individual rate to work together, and a three-person team pays $50 for Team or nothing at all.
Craft earns 4.0 for doing one thing better than anyone else in this group: making a document that looks considered without asking you to think about design. On macOS and iOS it is the most pleasant writing surface here, and at $6.40 a month billed yearly it undercuts Notion, Superhuman Docs and every other hosted tool in this comparison. The mark comes down for two reasons. First, the AI allowance is genuinely stingy — 50 credits a month on Plus, against a Mem or Tana built entirely around AI usage. Second, the collaboration pricing is awkward in a way that catches exactly the buyers most likely to want it: a shared Space requires Family or Team, so a two-person team pays $12 a month and a three-person team either buys Family or jumps to $50 flat for Team. If you write alone and care how the result looks, Craft is excellent value. If you need a team workspace, the arithmetic sends you elsewhere.
Quick facts
| Attribute | Detail |
|---|---|
| Ideal user | Solo writers on Apple platforms who care about presentation |
| Learning curve | ⭐ Low — it behaves like a document, not a database |
| Setup time | Minutes |
| Free trial | Free plan rather than a time-limited trial |
| Free tier | 1,500 blocks total · 1 GB · 25 MB per file · 15 AI credits |
| Pricing | Plus $6.40/mo yearly · $8 monthly |
| Collaboration | ⚠️ Shared Space needs Family ($12/mo) or Team ($50/mo) |
| Key limit | ⚠️ 50 AI credits a month on Plus |
Overview
Craft is a document editor rather than a workspace, and the distinction is the point. Where Notion and Superhuman Docs push you toward databases, views and formulas, Craft pushes you toward a page that reads well. Its blocks are formatting units rather than data records, its exports are genuinely presentable, and the result is that a Craft document can be sent to a client without further work. The awards record backs this up: Mac App of the Year in the App Store Awards, an Apple Design Awards finalist, three Webby awards and a German Design Award.
Pricing is unusually shaped. The free plan is capped at 1,500 blocks across all documents, 1 GB of storage, 25 MB per uploaded file, 7 days of version history and 15 AI credits, with access to the Core and Fast AI models. Plus at $6.40 a month billed yearly, or $8 monthly, removes the block, storage and upload limits entirely, extends version history to 30 days, adds the Max AI model and raises the allowance to 50 AI credits a month. API and MCP access is identical on both plans at 100 requests and 20,000 blocks per minute — a rare case of a vendor not gating programmatic access behind payment.
Collaboration is where the model gets strange. A shared Space is listed as not available on the free plan and, on Craft’s own comparison table, as available with Craft Family. The individual Plus plan does not include one. Family costs $12 a month billed yearly, or $15 monthly, and bundles 2 to 6 Plus accounts. Team is a flat $50 a month for up to 10 Plus accounts. That flat structure means a full 10-person team pays $5 a head — cheaper than Plus — while a three-person team pays $16.67 a head, more than double. The plan only makes sense at the top of its range.
Key features
- Design-led document editing — typography and layout that look intentional by default
- Block-based structure — formatting units rather than database records
- Unlimited blocks and storage on Plus — the free plan’s 1,500-block cap is removed
- Native Apple platform apps — macOS, iOS and iPadOS builds, plus Windows and web
- Link-sharing — available on both free and paid plans
- Version history — 7 days free, 30 days on Plus
- AI assistant with three models — Core and Fast on free, Max added on Plus
- API and MCP access — 100 requests/min and 20,000 blocks/min on every plan
- Cross-device sync — included on both free and paid plans
- Shared Space — ⚠️ collaboration surface, requires Family or Team
Pricing (as of 2026-10-01)
Model: per-account for individuals; fixed-price bundles for groups; yearly billing discounted 20% · Free tier: 1,500 blocks total, 1 GB storage, 25 MB per file, 7-day history, 15 AI credits · Entry paid: $6.40/mo billed yearly (Plus)
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 1,500 blocks across all documents · 1 GB storage · 25 MB media upload · 7-day version history · link-sharing · cross-device sync · 15 AI credits · Core and Fast models · ⚠️ no shared Space |
| Plus | $6.40/mo yearly · $8 monthly | ⭐ Unlimited blocks, storage and upload size · 30-day version history · 50 AI credits/month · Core, Fast and Max models · one full-featured account |
| Family | $12/mo yearly · $15 monthly | Fixed-price bundle of 2 to 6 Plus accounts · ⭐ shared Space for collaboration · single subscription |
| Team | $50/mo | Fixed price for up to 10 Plus accounts · shared Space · single subscription · ⚠️ flat rate regardless of how few members you have |
| Larger groups | Contact Craft | Beyond 10 accounts, pricing is by enquiry rather than published |
⚠️ The individual Plus plan does not include a shared Space. Craft’s own comparison table lists Shared Space as ‘Not available’ on Free and ‘Available with Craft Family’ on Plus — so collaboration effectively starts at $12 a month, not $6.40. This is the single most likely thing to surprise a buyer.
⚠️ Team’s flat $50 only works at scale. Ten accounts costs $5 each, cheaper than Plus. Three accounts costs $16.67 each — more than double Plus, and more than Family, which covers up to six for $12. Between 2 and 6 people, Family is almost always the correct purchase.
⚠️ AI credits are tight: 15 on the free plan and 50 a month on Plus. In a category where Mem and Tana meter AI as the core product, 50 credits is a supplementary feature rather than a working allowance. Craft does not publish a top-up price.
⭐ API and MCP access is not gated by plan — both free and Plus get 100 requests per minute and 20,000 blocks per minute. Most competitors reserve programmatic access for paid or higher tiers.
⚠️ Prices vary by country. Craft’s own FAQ addresses why users see different prices in different regions, so the figures here are the published USD rates.
Ratings breakdown
| Criterion | Score | Why |
|---|---|---|
| Ease Of Use | 4.5/5 | ⭐ The most immediately pleasant editor in this comparison |
| Features | 3.5/5 | ⚠️ Deliberately narrower — no databases, formulas or automations |
| Value | 4.0/5 | Excellent for one person; ⚠️ awkward for teams of two to four |
| Support | 3.5/5 | Standard support; no published SLA or enterprise tier |
Pros
- ⭐ The best-looking documents of any tool in this comparison, with no design effort
- ⭐ Cheapest hosted option here at $6.40 a month billed yearly
- Unlimited blocks, storage and upload size on Plus — the free caps disappear entirely
- Native Apple apps that feel native rather than wrapped web views
- API and MCP access included on the free plan at the same rate limits as paid
- A genuine free plan usable indefinitely within 1,500 blocks
- Award record — Mac App of the Year, Apple Design Awards finalist, three Webbys
- Team at $50 flat is good value at close to 10 accounts
Cons
- ⚠️ No shared Space on the individual Plus plan — collaboration starts at Family
- ⚠️ Team’s flat $50 is poor value below roughly 8 accounts
- ⚠️ 50 AI credits a month on Plus, with no published top-up price
- No databases, formulas or automations — this is not a Notion replacement
- Free plan’s 1,500-block cap is total, not per document, so it arrives sooner than expected
- Weaker on Windows and web than on macOS and iOS
- No published enterprise tier, SSO or audit logging
Who it’s for
- Solo writers and consultants whose documents get sent to other people
- Apple-platform users who want an app that feels designed for the hardware
- Anyone who found Notion too structural for what is really just writing
- Families or small groups of 2 to 6 who fit the Family bundle exactly
Who it’s not for
- Teams of two to four who need collaboration at a sensible per-head price
- Anyone wanting databases, formulas or automation inside documents
- Heavy AI users — 50 credits a month will not sustain a daily habit
- Organisations that require SSO, audit logs or a published enterprise tier
Best use cases
- Client-facing proposals and reports that need to look good without a designer
- Personal writing and journaling on Mac and iPhone with genuine sync
- Meeting and project notes that will later be shared as polished links
- Course notes and study material where structure matters less than readability
- A family or small group shared Space for trips, plans and shared references
Integrations
Craft’s integration story is lighter than its peers and deliberately so — it is a document editor rather than a hub. The notable point is programmatic access: API and MCP are available on both the free and Plus plans at identical limits of 100 requests per minute and 20,000 blocks per minute, so an AI assistant can read and write Craft documents without an upgrade. That is unusual; most vendors in this comparison reserve MCP for paid tiers, and Superhuman Docs limits it to Doc Makers. Beyond that, Craft leans on native platform features — share sheets, shortcuts and export formats — rather than a connector marketplace, which suits its solo-writer positioning but means it will not sit at the centre of a toolchain the way Notion can.
How it compares
| Craft | Obsidian | Notion | Mem | |
|---|---|---|---|---|
| Entry price | $6.40/mo annual (Plus) | ⭐ $4/user/mo annual (Sync add-on) | $10/member/mo annual (Plus) | $9/mo (Plus) |
| Free tier | 1,500 blocks, 1 GB | ⭐ The complete app, unlimited | Unlimited pages for one person | ⚠️ 25 notes and 25 messages a month |
| Working tier | $50/mo Team (up to 10) | $8/site/mo Publish | $20/member/mo Business | $29/mo Pro |
| Collaboration | ⚠️ Needs Family or Team | ⚠️ Shared vaults only | ⭐ Real-time, per member | ⚠️ Personal tool |
| AI allowance | ⚠️ 50 credits/mo on Plus | ⚠️ None first-party | $10 per 1,000 credits | ⭐ AI is the product |
| Programmatic access | ⭐ API and MCP on free plan | Files on disk — fully open | API; connectors tiered | Not published |
| Best fit | Design-led documents on Apple platforms | Local-first vault you own | General-purpose team workspace | AI agent that tracks tasks across notes |
All figures are vendor-published and verified on 2026-09-07. Craft, Notion and Mem prices are the published USD rates; Craft notes in its own FAQ that prices differ by country.
Alternatives
Notion is the alternative if you need the document to do work — databases, formulas, real-time collaboration for every member at $10 each billed annually. Obsidian is the alternative if the thing you actually care about is owning the file, since its notes are Markdown on your own disk and the app costs nothing. Superhuman Docs is the alternative when many people need access cheaply, because it charges only for Doc Makers. And if the appeal of Craft is presentation specifically, its closest competitor is not really any of these — it is a word processor with good defaults. Within this comparison, nothing else produces documents that look as finished with as little effort, which is why Craft survives despite the narrower feature set.
Recent changes
As verified on 2026-09-07, Craft’s published pricing is Plus at $6.40 a month billed yearly or $8 monthly, Family at $12 yearly or $15 monthly for 2 to 6 accounts, and Team at a flat $50 a month for up to 10 accounts, with larger groups directed to contact the company. The free plan remains capped at 1,500 blocks, 1 GB of storage, 25 MB per file and 7 days of version history with 15 AI credits. The AI feature set now spans three models — Core and Fast on free, with Max added on Plus — and Plus carries a 50-credit monthly allowance. API and MCP access is published at 100 requests per minute and 20,000 blocks per minute on both free and Plus. Craft continues to note that regional pricing varies, so buyers outside the United States should check their local rate rather than assume the USD figure.
Frequently asked questions
How much does Craft cost?
Plus is $6.40 a month billed yearly, or $8 billed monthly, for a single full-featured account. Family is $12 a month yearly or $15 monthly and bundles 2 to 6 Plus accounts with a shared Space. Team is a flat $50 a month for up to 10 Plus accounts. Larger groups are directed to contact Craft. There is also a free plan capped at 1,500 blocks and 1 GB.
Can I collaborate with someone on Craft Plus?
Not in a shared Space. Craft’s own plan comparison lists Shared Space as not available on the free plan and available with Craft Family — the individual Plus plan does not include one. In practice this means collaboration starts at $12 a month for Family rather than $6.40 for Plus. Link-sharing does work on every plan, so you can send someone a document to read without upgrading.
Is Craft Team worth $50 a month?
It depends entirely on how many people you have. Team covers up to 10 accounts at a flat $50, which is $5 each at full occupancy — cheaper than Plus. At three people it is $16.67 each, more than double Plus and more than Family, which covers up to six for $12. Below roughly eight accounts, Family is almost always the better purchase.
What are the free plan’s limits?
1,500 blocks across all your documents combined, 1 GB of storage, a 25 MB media upload limit, 7 days of version history and 15 AI credits, with the Core and Fast AI models. Link-sharing and cross-device sync are included. The block cap is the one to watch because it is a total rather than a per-document limit, so it arrives sooner than most people expect.
How many AI credits does Craft give you?
15 on the free plan and 50 per month on Plus, with Plus also unlocking the Max model alongside Core and Fast. That is a modest allowance for daily use, and Craft does not publish a top-up price for exceeding it. If AI is central to how you want to work, tools built around it — such as Mem or Tana — meter far more generously at the equivalent price, though they cost more overall.
Does Craft work on Windows, or is it Mac-only?
It runs on macOS, iOS, iPadOS, Windows and the web, so it is not Mac-only. That said, its design heritage is on Apple platforms — the Mac App of the Year and Apple Design Awards recognition reflects that — and the macOS and iOS apps are the more polished experience. If your team is primarily on Windows, the case for Craft over Notion is weaker.
Can I connect Craft to an AI assistant like Claude?
Yes, and unusually you do not have to pay for the privilege. Craft publishes API and MCP access at 100 requests per minute and 20,000 blocks per minute on both the free and Plus plans — identical limits. Most competitors here gate programmatic access behind a paid tier or a specific seat type, so this is a genuine advantage if you want an assistant working against your documents.
Sources
- Craft — official pricing page and plan comparison
- Craft — pricing FAQ on free plan limits and regional pricing
- Obsidian — official pricing page
- Notion — official pricing page
- Mem — official pricing page
Compiled from public sources; last verified 2026-10-01. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion based on documented capabilities, published pricing, and aggregated user reviews. DigiJaws does not accept payment for review placement or rating.
Craft Review (4/5): Pricing & Verdict (2026). DigiJaws, 2026. https://digijaws.com/reviews/craft-review/