Semrush AI Visibility Toolkit Pricing (2026): Plans and Real Costs

Semrush AI Visibility Toolkit pricing starts at $165.17/mo annual (Starter). Every figure on this page was checked against Semrush AI Visibility Toolkit’s own pricing page on 2026-10-19, and the date is on the page so you can judge how stale it is. Below: what each plan costs, what the step up actually buys, and what the headline price leaves out.

There is no free plan. Our record reads: limited free account; paid plans offer a free trial. Evaluating it costs money, so make the trial period short and structured.

Semrush AI Visibility Toolkit pricing at a glance

Figures marked * in the per-year column are the monthly rate multiplied by twelve, because the vendor states no annual price for that plan. Unmarked figures are the annual price the vendor publishes, which is usually lower than twelve monthly payments.

What each upgrade actually costs

• SEO to Starter (SEO + AI Search) adds $574.08 a year ($47.84 a month) per unit. ⭐ 50 prompts to track daily · 1 domain for AI brand performance · 300 AI visibility reports per day · AI-ready Site Audit · MCP access · keyword resea
• Starter (SEO + AI Search) to Pro+ (SEO + AI Search) adds $996 a year ($83 a month) per unit. 100 prompts to track daily · 15 websites · 1,500 keywords · historical SEO data · content optimisation · keyword cannibalisation analysis · multi-loca

What the headline price leaves out

• The headline needs annual payment. Semrush AI Visibility Toolkit’s advertised figure is an annual rate shown as a monthly number; month-to-month billing costs more. How to tell which you are looking at.
• Recorded caveat. Sold inside the SEO & AI Search plans, not standalone.
• From our review. ⚠️ Semrush is now owned by Adobe. The $1.9bn all-cash acquisition completed on 28 April 2026, and in June Adobe folded Semrush’s prompt database into a new product called Adobe Brand Visibility. Pricing is unchanged so far, but the roadmap now belongs to Adobe
• Renewal. An annual discount is granted for one year; ask what year two costs and whether it is capped.

Recent pricing changes

Two changes matter for anyone comparing Semrush quotes in 2026, and the first is ownership. Adobe completed its acquisition of Semrush on 28 April 2026 in an all-cash deal valued at approximately $1.9 billion, and on 17 June 2026 announced Adobe Brand Visibility, a GEO platform merging Semrush’s AI search prompt database with the Adobe LLM Optimizer released in October 2025. Semrush continues to publish and sell its own plans at its own prices. The second change is that Semrush has rebuilt its pricing around AI search. The Pro, Guru and Business tiers that most published comparisons reference no longer appear on the pricing page; semrush.com/pricing now redirects to a “SEO & AI search” page. As verified on 2026-09-07, the plans are SEO at $117.33 a month billed annually or $139 monthly, Starter at $165.17 or $199, Pro+ at $248.17 or $299, Advanced now quote-only, and custom Enterprise, with annual billing saving up to 17% on the published tiers. Daily tracked prompt allowances are 50 on Starter, 100 on Pro+ and 200 on Advanced, with custom large-scale tracking at Enterprise. Starter now includes 300 AI visibility reports per day, one domain for AI brand performance, an AI-ready Site Audit and MCP access. Add-on pricing stands at additional users from $45 a month, Lead Generation at $90, the Base Report at $10 and the Pro Report at $20. Semrush’s own FAQ still references the retired Guru and Pro tiers.

Which plan is right for you

• Agencies that need conventional SEO and AI visibility in one subscription
• In-house teams tracking 50 or more prompts daily without buying add-on packages
• Marketers who want AI sentiment alongside citation and ranking data
• Teams running AI visibility reports on prospects and competitors at volume

Is Semrush AI Visibility Toolkit worth the money?

We rate it 4.0/5. Semrush has restructured its plans around AI visibility rather than bolting it on. The familiar Pro, Guru and Business tiers have been replaced by SEO at $117.33 a month billed annually ($139 monthly), Starter at $165.17 ($199), Pro+ at $248.17 ($299) and Advanced now quote-only, plus custom Enterprise. Prompt tracking is generous compared with Ahrefs: 50 prompts daily on Starter, 100 on Pro+ and 200 on Advanced. The entry SEO plan tracks performance in AI search and monitors custom prompts, but MCP access and the fuller AI visibility toolkit begin at Starter. The full verdict, the watch-outs and the feature detail are in our Semrush AI Visibility Toolkit review.

Frequently asked questions

How we check pricing

Every figure is read from Semrush AI Visibility Toolkit’s own pricing page and stamped with the date it was checked — 2026-10-19 for this page. We record what kind of figure each price is (a true monthly rate, an annual rate shown monthly, a usage rate or a quote-only placeholder), because a number without its basis is not comparable. Where a vendor publishes nothing we record nothing rather than repeating an estimate. The full dataset of 302 tools is public at /pricing-data.json under CC BY 4.0 — quote it, chart it or redistribute it, with attribution to DigiJaws.