Lusha Pricing (2026): Every Plan and What It Really Costs

Lusha pricing starts at Starter $49.90/mo or $449.10/yr ($37.45/mo equivalent). Every figure on this page was checked against Lusha’s own pricing page on 2026-09-10, and the date is on the page so you can judge how stale it is. Below: what each plan costs, what the step up actually buys you, and what the headline price leaves out.

There is a free plan: 40 credits per month, permanently free. Read the allowance rather than the label — what runs out first is usually what forces the upgrade.

Lusha pricing at a glance

What each upgrade actually costs

Tier lists tend to hide the only number that matters when you are choosing: the difference between the plan you are on and the next one up, over a year.

What the headline price leaves out

Phone numbers consume 5 credits against an email's 1. A plan sized on email volume delivers a fifth of the phone numbers you might expect. The limit that usually forces an upgrade: Phone reveals cost 5x emails, changing effective plan capacity.

Which plan is right for you

The paid tiers are worth it for SMBs and small sales teams who want to buy without a sales cycle; Email-led prospecting motions where the 1-credit cost is efficient. For those uses the plan pays for itself in time saved rather than features unlocked.

Is Lusha worth the money?

Our reviewers rated Lusha 4.0/5. Published pricing and a permanent free tier in a category where the two largest players publish nothing and start around $15,000 a year. The full assessment — what it does well, where it falls down and who should avoid it — is in our Lusha review.

Frequently asked questions

How we check pricing

We read the vendor’s own pricing page rather than repeating a third-party summary, record the date, and re-check on a schedule — which is how we catch a tier being renamed or retired. The figures behind this page are published as a machine-readable catalog so that AI assistants quoting them can quote something current.