Lusha Review (4/5): Pricing, Credits & Verdict (2026)

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Lusha — B2B contact data with published prices and a real free tier — provided you understand that a phone number costs five times what an email does.

Short answer: Lusha sells B2B contact data on credits with fully published pricing. Free gives 40 credits a month, Starter is $49.90/month or $449.10/year, Professional $69.90 or $629.10, and Premium $399.90 or $3,599.10. Revealing an email costs 1 credit; revealing a phone number costs 5.

Verdict at a glance

Overall rating: 4.0/5 ★★★★☆
Standout: Published pricing and a permanent free tier in a category where the two largest players publish nothing and start around $15,000 a year.
Watch out: Phone numbers consume 5 credits against an email’s 1. A plan sized on email volume delivers a fifth of the phone numbers you might expect.

Lusha is what the enrichment category looks like when a vendor decides to just publish its prices. Every tier is listed, a free plan gives 40 credits a month indefinitely, and annual billing knocks roughly 25% off. For an SMB or a small sales team, that transparency alone makes it far easier to buy than ZoomInfo or Cognism, both of which start near $15,000 a year and publish nothing. The credit arithmetic is where attention is needed. An email reveal costs 1 credit and a phone number costs 5, so Professional’s 600 monthly credits translate to 600 emails or just 120 phone numbers. If your motion is phone-first, size the plan on that basis rather than the headline credit count. Unused monthly credits do accumulate to twice the plan limit, which softens uneven months, though annual plan credits reset at cycle end. Good data, honest pricing, and one multiplier that changes the maths.

Quick facts

Attribute	Detail
Ideal team	SMBs and small sales teams wanting published pricing and a free tier
Learning curve	Low — browser extension and straightforward credit model
Setup time	Minutes; install the extension and start revealing
Free trial	Not needed — permanent free tier with 40 credits monthly
Free tier	Yes — 40 credits per month
Credit costs	Email reveal 1 credit · phone number reveal 5 credits
Rollover	Unused monthly credits accumulate to 2x the plan limit
Key limit	Phone reveals cost 5x emails, changing effective plan capacity

Overview

Lusha occupies the space the enterprise data vendors have abandoned: B2B contact data sold at published prices to teams who do not want a procurement cycle. Every tier is listed publicly, there is a permanent free plan offering 40 credits a month, and paid plans run from $49.90 monthly. Against ZoomInfo and Cognism — both quote-only, both reportedly starting near $15,000 a year before per-seat licensing — that is a fundamentally different buying experience for a small team.

The product itself is straightforward: a browser extension surfaces contact details while you prospect on LinkedIn or company sites, CRM integrations push data into your system, and credits meter how much you reveal. Starter at $49.90 monthly gives 400 credits, Professional at $69.90 gives 600, and Premium at $399.90 gives 3,400. Annual billing changes the economics meaningfully — $449.10 a year for Starter works out at $37.45 a month with 4,800 credits, and Premium at $3,599.10 delivers 40,800 credits for an effective $299.95 monthly.

The credit mechanics deserve careful reading before you choose a tier. An email reveal costs 1 credit; a phone number costs 5. That five-fold multiplier means Professional’s 600 monthly credits support 600 email reveals or only 120 phone reveals — and if your sales motion is phone-led, the plan you need is considerably larger than the headline number suggests. Unused monthly credits accumulate up to twice the plan limit, which helps absorb uneven months, but annual plan credits reset at the end of the cycle rather than rolling indefinitely. Size the plan against your actual mix of emails and phone numbers, not against a generic credit count.

Key features

• Published pricing at every tier — rare in a category dominated by quote-only vendors
• Permanent free plan — 40 credits a month with full access to basic prospecting
• Browser extension — reveal contacts directly while prospecting on LinkedIn
• CRM integrations — push revealed data into your sales system automatically
• Credit rollover — unused monthly credits accumulate to twice the plan limit
• Email and phone reveals — 1 credit for email, 5 for phone numbers
• Annual billing discount — roughly 25% saving against monthly rates
• Basic prospecting on every plan — including the free tier

Pricing (as of 2026-09-10)

Model: credit-metered subscription with published tiers; annual billing ~25% cheaper · Free tier: yes — 40 credits per month, permanently free · Entry paid: Starter $49.90/mo or $449.10/yr ($37.45/mo equivalent)

Plan	Price	Includes
Free	$0	40 credits per month · basic prospecting features · browser extension · CRM integrations
Starter	$49.90/mo · $449.10/yr	400 credits monthly, or 4,800 annually at an effective $37.45/month
Professional	$69.90/mo · $629.10/yr	600 credits monthly, or 7,200 annually at an effective $52.45/month
Premium	$399.90/mo · $3,599.10/yr	3,400 credits monthly, or 40,800 annually at an effective $299.95/month

Every plan including Free provides basic prospecting, the browser extension and CRM integrations. Unused monthly credits accumulate up to twice the plan limit; annual plan credits reset at cycle end rather than rolling indefinitely.

⚠️ Credit costs differ sharply by data type: an email reveal costs 1 credit, a phone number costs 5. Professional’s 600 monthly credits therefore buy 600 emails or just 120 phone numbers. If your outreach is phone-led, size the plan on phone volume rather than the headline credit figure.

Ratings breakdown

Criterion	Score	Why
Ease Of Use	4.5/5	Browser extension and simple credit model make it immediately usable
Features	3.5/5	Solid contact data and CRM integration; narrower than enterprise platforms
Value	4.5/5	Published pricing and a free tier where rivals start near $15,000 a year
Support	3.5/5	Self-serve at lower tiers, consistent with the price point

Pros

• Fully published pricing across every tier
• Permanent free plan with 40 credits a month
• Annual billing saves roughly 25% against monthly rates
• Browser extension makes prospecting fast and low-friction
• CRM integrations included on every plan including free
• Credit rollover up to twice the plan limit absorbs uneven months
• Vastly more accessible than ZoomInfo or Cognism for small teams

Cons

• Phone number reveals cost 5 credits against an email’s 1
• Professional’s 600 credits equate to only 120 phone numbers
• Annual plan credits reset at cycle end rather than rolling indefinitely
• Database coverage narrower than ZoomInfo, particularly outside core markets
• No GDPR-specific positioning comparable to Cognism or Dropcontact
• Large jump from Professional at $69.90 to Premium at $399.90

Who it’s for

• SMBs and small sales teams who want to buy without a sales cycle
• Email-led prospecting motions where the 1-credit cost is efficient
• Teams testing B2B data quality before committing budget
• Companies who need CRM enrichment without an enterprise contract

Who it’s not for

• Phone-led sales motions on a budget — the 5-credit multiplier bites
• European teams needing GDPR-native sourcing, where Cognism or Dropcontact fit better
• Enterprise teams needing intent data and technographics at scale
• Organisations requiring the broadest possible database coverage

Best use cases

• Revealing contact details while prospecting on LinkedIn
• Enriching CRM records without an enterprise data contract
• Testing B2B data quality at no cost on the free tier
• Building modest prospect lists for an SMB sales team
• Supplementing a larger data provider for specific accounts

Integrations

Lusha provides a browser extension for prospecting directly on LinkedIn and company websites, alongside CRM integrations that push revealed contact data into your sales system. Both are available on every plan including the free tier, which is unusual — most competitors reserve integrations for paid tiers.

How it compares

	Lusha	Hunter.io	Dropcontact	ZoomInfo
Published pricing	Yes	Yes	Yes	No
Free tier	40 credits/mo	50 credits/mo	50 credits on signup	No
Entry paid	$49.90/mo	$34/mo	€79/mo	~$14,995/yr reported
Credits at entry	400/mo	2,000/mo	500/mo	Tier-dependent
Phone data cost	5 credits per reveal	Not primary focus	Not primary focus	Included in allowance
Team members	Per plan	Unlimited, all plans	Per plan	$1,500–2,500/user/yr
Best fit	SMB prospecting	Email finding and outreach	GDPR-native enrichment	US data at scale

Lusha, Hunter and Dropcontact prices are vendor-published and verified 2026-09-10. ZoomInfo figures are third-party reported and exclude per-seat licensing charged separately.

Alternatives

Hunter.io gives 2,000 credits at $34 a month against Lusha’s 400 at $49.90, with unlimited team members on every plan — better value if email finding is the priority. Dropcontact is the GDPR-native choice with pay-on-success credit refunds. For enterprise scale, ZoomInfo and Cognism offer far deeper databases at reportedly $15,000 a year and up. Apollo.io and Clay are worth comparing on cost per usable contact.

Recent changes

Lusha’s published pricing runs a permanent free tier at 40 credits monthly, Starter at $49.90 a month or $449.10 annually, Professional at $69.90 or $629.10, and Premium at $399.90 or $3,599.10. Annual commitment delivers roughly 25% saving and larger credit allocations issued upfront — 4,800 credits on Starter, 7,200 on Professional and 40,800 on Premium. The credit model continues to charge 1 credit per email reveal and 5 per phone number reveal, with unused monthly credits accumulating up to twice the plan limit, though annual plan credits reset at the end of the cycle.

Frequently asked questions

How much does Lusha cost?

Lusha has a permanent free tier offering 40 credits a month. Starter is $49.90 monthly or $449.10 annually, Professional $69.90 or $629.10, and Premium $399.90 or $3,599.10. Annual billing saves roughly 25% and delivers credits upfront — 4,800, 7,200 and 40,800 respectively.

How do Lusha credits work?

Credits are consumed when you reveal contact data. An email reveal costs 1 credit and a phone number reveal costs 5. That multiplier is the single most important thing to understand: Professional’s 600 monthly credits buy 600 emails or only 120 phone numbers, so size your plan against your actual data mix.

Does Lusha have a free plan?

Yes, permanently. The free tier provides 40 credits a month with access to basic prospecting features, the browser extension and CRM integrations — the same core tooling as paid plans, just with a smaller allowance. That makes it genuinely useful for testing data quality before paying.

Do unused Lusha credits roll over?

Partially. Unused monthly credits accumulate up to twice your plan limit, so a quiet month gives you headroom in the next one. Annual plan credits are issued upfront and reset at the end of the cycle rather than rolling indefinitely, so plan usage across the year rather than assuming they bank forever.

Is Lusha cheaper than ZoomInfo?

By an enormous margin. Lusha Premium is $3,599.10 a year with published pricing; ZoomInfo’s Professional platform fee alone is reported around $14,995 before per-seat licensing of $1,500–2,500 per user. ZoomInfo’s database is far larger, but for an SMB the comparison is not close.

Is Lusha good for phone-led sales?

It works, but price it carefully. At 5 credits per phone reveal, a team dialling heavily consumes allowance five times faster than an email-led team. Either budget for a higher tier than the credit count suggests, or consider Cognism, whose human-verified mobile data is a core focus rather than a premium-priced reveal.

How does Lusha compare to Hunter.io?

Hunter gives substantially more credits per dollar — 2,000 monthly at $34 against Lusha’s 400 at $49.90 — and includes unlimited team members on every plan. Lusha’s strength is direct contact reveals including phone numbers during LinkedIn prospecting. Choose Hunter for email finding at volume, Lusha for in-workflow contact reveals.

Sources

• Lusha — official pricing page
• Hunter — official pricing page
• Dropcontact — official pricing page
• Factors.ai — ZoomInfo pricing 2026: plans, add-ons and alternatives
• AeroLeads — ZoomInfo vs Cognism pricing cost comparison 2026

Compiled from public sources; last verified 2026-09-10. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion based on documented capabilities, published pricing, and aggregated user reviews. DigiJaws does not accept payment for review placement or rating.