Engagement Rate Calculator
Calculate your true social engagement rate from followers, likes, comments, and shares, and benchmark it against what good looks like.
Engagement rate matters more than follower count — it is what platforms reward in the algorithm. 1-3% is healthy for most accounts; above 3% is excellent.
DigiJaws builds content engines that earn the engagement algorithms reward.
Build My Content Engine →What is engagement rate? (the formula)
Engagement rate is the percentage of your audience that interacts with a post. The most common engagement rate formula is by followers:
Engagement rate = (Likes + Comments + Shares + Saves) ÷ Followers × 100
Example: a post with 350 likes, 40 comments, and 10 saves from 10,000 followers is (400 ÷ 10,000) × 100 = 4% engagement. The calculator above does this for any platform.
Instagram engagement rate calculator
On Instagram, engagement rate is usually likes plus comments (and saves, if you track them) divided by followers. A healthy Instagram engagement rate is roughly 1 to 3% for larger accounts, with smaller accounts often higher.
TikTok engagement rate calculator
TikTok engagement runs much higher than other platforms because the For You feed pushes content well beyond your followers. A strong TikTok engagement rate is often 5 to 16% or more.
How to calculate engagement rate, step by step
- Add up the interactions on a post: likes, comments, shares, and saves.
- Divide by your follower count (or by reach for a reach-based rate).
- Multiply by 100 for a percentage.
- Compare it to the typical range for your platform.
What is a good engagement rate?
It varies by platform: Instagram around 1 to 3%, TikTok 5 to 16%, Facebook 0.5 to 1.5%, X around 0.5 to 1%, and LinkedIn 2 to 4% are common ranges. Smaller, niche audiences usually engage at higher rates than large ones. These benchmarks are approximate, so track your own trend over time.