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Email Marketing ROI Calculator
See what a single email campaign is actually worth, from clicks to conversions to revenue to ROI, on the list you already have.
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Email is usually the highest-ROI channel a business owns. This shows what one campaign is worth so you can decide what list growth and deliverability are really worth fixing.
Frequently asked questions
How do you calculate email marketing ROI?
Subtract the campaign cost from the revenue it generated, divide by the cost, and multiply by 100.
What is a good email open rate?
It varies by industry, but 20 to 40% is a common healthy range. Click and conversion rates matter more for revenue.
Why is email considered high ROI?
Because you own the list and the cost per send is tiny, so even modest conversion rates produce strong returns.
Email underperforming?
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